1. ONLINE PLATFORM – WEBSITE & SOCIAL MEDIA

2. FISHERMAN’S FRIEND official web-site (http://www.fishermansfriend.com) Choose your country here Available: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and more……..

3. FISHERMAN’S FRIEND official web-site Home Page

4. FISHERMAN’S FRIEND official web-site Product Product Shot Flavor Name Description

5. FISHERMAN’S FRIEND official web-site Heritage Section Contains a FISHERMAN’S FRIEND timeline.

6. FISHERMAN’S FRIEND official web-site Noticeboard Section

7. FISHERMAN’S FRIEND official web-site Click to see the details of each images/ video/ event/ news

8. FISHERMAN’S FRIEND Content Management System (CMS) Web-site URL: www.fishermansfriend.com/Umbraco Login ID: ff-country name Password: Sent by email

9. FISHERMAN’S FRIEND Content Management System (CMS) Every heading corresponds to a page on the Web Site. Save Save & publish Preview

10. FISHERMAN’S FRIEND Content Management System (CMS) Upload images or files Create

11. FISHERMAN’S FRIEND Content Management System (CMS) Create a File/ Folder/ Image Give a name

12. FISHERMAN’S FRIEND Content Management System (CMS) 1. Choose the file from PC 2. Click Save

13. FISHERMAN’S FRIEND Content Management System (CMS) 1. Create Event 2. Input Details 3. Choose Image 4. Click Save & publish

14. FISHERMAN’S FRIEND Content Management System (CMS) Upload to Web-Site

15. Image Size Requirements Listing image (110 px x 80 px) in jpg or png format Main image (580 px x 420 px) in jpg or png format

16. Image Size Requirements Listing image (94 px x 60 px) in jpg or png format Main image Landscape (400 px x 240 px) or Portrait (215 px x 320 px)

17. Image Size Requirements Tile image At least 400 px wide and can be as tall as it wants

18. Image Size Requirements Full Size image 1110 px x 740 px

19. User Manual Download the Website User Manual from www.ff-library.comwww.ff-library.com -> Assets page

20. SOCIAL MEDIA

21. FISHERMAN’S FRIEND Facebook Fan page (Indonesia) Landing Page

22. FISHERMAN’S FRIEND Facebook Fan page (Indonesia) Promotion message News feed

23. FISHERMAN’S FRIEND Facebook Fan page (Thailand) Landing Page

24. FISHERMAN’S FRIEND Facebook Fan page (Thailand) New TVC News Feed

25. FISHERMAN’S FRIEND Facebook Fan page (Thailand) Promotion Update

26. FISHERMAN’S FRIEND “Memang Ada Kick” Facebook page (Malaysia)

28. FISHERMAN’S FRIEND Facebook Fan page (Vietnam) Landing Page

29. Some suggestions for Facebook Marketing 1.It’s Fun to be Young surprise, achievement, win, collaboration, sensation –“Fun” can be defined as a lot of things – surprise, achievement, win, collaboration, sensation 2.Get Personal personal campaigns –Create very personal campaigns to penetrate into the mind-set of the people 3.Appreciate and recognize your fans feel special –To make your customers feel special is to give them control and autonomy 4.Consistently participate regularly and quickly –Upload post regularly and quickly respond to questions 5.Images work photo albums, pictures, and videos –Facebook’s research shows that photo albums, pictures, and videos increase engagement more than a 100 per cent, more than content without visuals.

30. Logo Usage and Guidelines PLEASE GO THROUGH THE BRAND MANUAL AND ALL COMMUNICATION MATERIAL MUST BE DEVELOPED WITH THE FULL COOPERATION AND GET FINAL APPROVAL OF IMPEX MANAGEMENT COMPANY LIMITED.