1. Learning Theory
Module 9 & 10
Associate Learning

2. How can smelling aftershave cause anxiety?

3. Classical Conditioning
Learning
a relatively enduring or permanent change in behavior that results from previous experience with certain stimuli and response
Behavior
Any observable responses (fainting, salivating, vomiting).

4. Classical conditioning
a kind of learning in which a neutral stimulus acquires the ability to produce a response that was originally produced by different stimulus
Ivan Pavlov -conducted experiments with dogs

5. Everyday Garden Variety Classical Conditioning

6. Everyday Garden Variety Classical Conditioning

7. PROCEDURE: CLASSICAL CONDITIONING
Step 1: Choosing stimulus and response
Neutral stimulus (is a stimulus that causes a sensory response)
Unconditioned stimulus (is a stimulus that triggers a physiological response)
Unconditioned response (unlearned, innate, reflex/response)
Example p.198
Step 2: Establishing classical conditioning
Step 3: Testing for conditioning:
Conditioned stimulus (formerly neutral stimulus paired with unconditioned stimuli)
Conditioned response (condition stimulus similar to unconditioned response)
Generalization, Discrimination, Extinction, Spontaneous recovery

8. In-class Small Group Discussion
Use page 198
Learned food aversion
Describe a food aversion you experienced. Discuss how this was classically conditioned.
Child or Adolescent Emotional Experience
Think of a past emotional experience that was conditioned to a neutral stimulus. Discuss how this was classically conditioned
Fear or Phobia
Describe a fear or phobia and how it was classically conditioned.

9. Systematic Desensitization
Step 1: Learning to relax
Step 2: Making an Anxiety hierarchy
Step 3: Imaging and relaxing

10. Operant & Cognitive Approaches
Operant conditioning- is a kind of learning that associates a behavior with consequences (reward or punishment).
Cognitive learning- involves mental processes such as attention and memory where learning occurs through observation or imitation.

11. Operant and Cognitive Learning
Modules 10

12. Small Group Discussion: Social Media
What role does classical and operant conditioning play in social media?
Gaming?

13. Operant and Cognitive Learning
Modules 10
Search and Share
Groups
How does positive punishment differ from negative reinforcement? (p )
How would you use operant conditioning to change a rude friend into a more likable and friendly person? (P )
Create examples of Skinner’s four partial reinforcement schedules (p. 221)
Explain cognitive learning. (p )
What is behaviour modification? (p. 232)

15. SCHEDULES OF REINFORCEMENT
Ratio= amount
Interval= time
Fixed ratio – air miles, strawberry/blueberry picking, mowing lawns for cash, mail delivery, workouts (maintenance),etc. Variable ratio - slot machine, using drugs to escape withdrawal symptoms, lottery tickets, house cleaning, etc. Fixed interval - Paycheck every Thursday, checking the time during class, checking food (timed), Variable interval - Storm chasers, texts, s, speed traps, fishing, etc.
…Until rewarded