1. Lycoming College Sept. 8, 2007 Williamsport, PA www.asgaonline.com How to Get Publicity for Your Campus Organization Presented by Butch Oxendine Executive Director American Student Government Association

2. How To Get Publicity It is NOT a sin to seek press & attention for your group!

3. How To Get Publicity Get publicity for your group NOT to boost your own ego

4. How To Get Publicity Creating A Good Image for Your Group Will Take Time

5. How To Get Publicity You WILL Get Good Publicity If You: Understand and control perceptions about your organizationUnderstand and control perceptions about your organization Develop a brandDevelop a brand Understand public opinionUnderstand public opinion Practice good media relationsPractice good media relations Create smart & strategic advertisingCreate smart & strategic advertising

6. How To Get Publicity What Makes “Smart” Advertising ? 1. A “Targeted” Target 2. ONE Key Talking Point 3. 3.Creative Execution

7. How To Get Publicity What’s the NUMBER ONE way to get more publicity for your group?

8. How To Get Publicity Word of mouth and personal contact have the most impact—BY FAR— on getting good PR for your group

9. How To Get Publicity Be an AMBASSADOR for your group

10. How To Get Publicity Personal Contact Is #1 Speak to other groupsSpeak to other groups Speak to students in classesSpeak to students in classes Talk about SG with your friendsTalk about SG with your friends Arrange meetings with administrators, faculty, and staffArrange meetings with administrators, faculty, and staff

11. How To Get Publicity #2 Best Publicity Tool: Effectively Placed Posters & Flyers

12. How To Get Publicity Posters Work Because: They’re cheapThey’re cheap They’re easy to change and updateThey’re easy to change and update They’re free!They’re free! Can be put up by you or anyone in your groupCan be put up by you or anyone in your group Can be put up quicklyCan be put up quickly

13. How To Get Publicity Where’s the BEST place to put posters?

14. How To Get Publicity The Ultimate Poster Location? Restrooms!

15. How To Get Publicity Send Your Own Mailing

16. How To Get Publicity Make Sure All of the Key Offices on Campus KNOW About You

17. How To Get Publicity How Do You Find Time to DO All of this ?

18. How To Get Publicity Recruit INTERNS

19. How To Get Publicity Tell your campus press Don’t assume they know everything!

20. How To Get Publicity What Are the Best Ways to Get Publicity: 1. Word of mouth 2. Well-designed flyers posted strategically EVERYTHING else will be less effective

21. How To Get Publicity How to Contact Butch: Call me toll-free atCall me toll-free at 1-877 ASK ASGA (1-877-275-2742) E-mail me at butch@studentleader.comE-mail me at butch@studentleader.com butch@studentleader.com I promise to answer all calls and e-mails!