1. www.asgaonline.com College of Staten Island August 25, 2007 Staten Island, New York How to Build Credibility for Your Student Government W.H. “Butch” Oxendine, Jr. ASGA Executive Director © 2007

2. How To Build Credibility If your SG lacks credibility, what happens? DISTRUST: There’s a lack of faith in SG FRUSTRATION: Your members feel disenfranchised and morale is horrifically low APATHY: There’s terrible internal & external disinterest LOSS OF POWER: Your influence plummets DESOCIALIZATION: Other campus groups, students, and administrators want nothing to do with SG

3. How To Build Credibility If your SG lacks credibility, what happens? MOCKERY: SG is bashed and belittled by other groups or the campus media PETTY POLITICS: There’s tons of fighting, discrediting, back-stabbing, and betrayal between SG members PARTISANSHIP: There’s a growing segregation between different groups, causes, and beliefs REBELLION: The emergence of public dissent against SG

4. How To Build Credibility The Bottom Line: Lack of SG Credibility Means: A weak student government… A weak e-board… A weaker student body… Ultimately a weaker institution

5. How To Build Credibility Why is credibility critical to student government? It creates an assumption of integrity among your entire organization and all members. It creates an aura of reliability on big and important decisions and issues. It promotes your SG as an authority on campus.

6. How To Build Credibility There are TWO TYPES of Student Government Credibility: BE CREDIBLE Is Actual Credibility based on the physical and theoretical things you can do to be more credible. APPEAR CREDIBLE Is Perceived Credibility based on the conscious things you can do to look more credible Credibility is ultimately contingent on YOU individually and what YOU can personally do to be and appear more credible.

7. How To Build Credibility Improve Voter Turnout The average voter turnout in SG elections is TWO PERCENT. Credibility starts with proving you actually represent students.

8. How To Build Credibility Meet and communicate with your constituents: Take interest in them, individually. Ask their opinions on issues. Keep them abreast of SG proceedings. Give regular thought to what you might do to make their “quality of life” better. Make sure they see you do that.

9. How To Build Credibility Survey Your Students Most SGs can’t prove that they KNOW what students want and need. SGs don’t KNOW what students’ concerns, issues, and problems are. Most SGs lack quantitative and often qualitative data that supports or influences their decisions.

10. How To Build Credibility Learn precedent Most SGs don’t know anything about what their predecessors did. They don’t know what projects were started, the progress that was made, and what was accomplished. Year after year, they start over… sputtering and restarting again and again.

11. How To Build Credibility Be Persuasive 1. 1.Never assume they believe you. 2. 2.Tell them only as much as they’ll believe. 3. 3.Tell the truth, even if it hurts. 4. 4.Point out the disadvantages. 5. 5.Use precise numbers. 6. 6.Downplay any benefits to you. 7. 7.If you do have something to gain, let them know. 8. 8.Confront problems head on. 9. 9.Use the power of the printed word. 10. 10. Let them know who else says so. 11. 11. Build and use a portfolio of testimonies (preferably endorsements from people they’d know.) 12. (Excerpted From Secrets of Power Persuasion, by Roger Dawson. Copyright Prentice Hall 1992. Chapter 2: “Magic Keys That Make People Believe You”) 12. Make it personal- and share secrets. (Excerpted From Secrets of Power Persuasion, by Roger Dawson. Copyright Prentice Hall 1992. Chapter 2: “Magic Keys That Make People Believe You”)

12. How To Build Credibility Improve Your Image 1.Lead by example. 2.Set and live by high expectations. 3.Dress appropriately to the situation. 4.Take the time in making decisions. 5.Practice, be careful, and be thoughtful in your speech. 6.Be respectful, genuinely respectful, of other people, no matter who they are. 7.Have an extreme awareness for how you behave in larger groups of people, and pay very close attention to how others always perceive you.

13. How To Build Credibility Credibility Is All About: Actually representing your fellow students.Actually representing your fellow students. Actually knowing their concerns and issues.Actually knowing their concerns and issues. Actually understanding the past successes and failures of your group.Actually understanding the past successes and failures of your group. Communicating with your constituencies.Communicating with your constituencies. Using persuasion.Using persuasion. Maximizing and enhancing your image.Maximizing and enhancing your image.

14. How To Build Credibility How to Contact Butch: E-mail: butch@studentleader.com butch@studentleader.com Call toll free: 1-877-ASK ASGA