Presentation on theme: "Lycoming College Sept. 8, 2007 Williamsport, PA www.asgaonline.com How to Get Publicity for Your Campus Organization Presented by Butch Oxendine Executive."— Presentation transcript:
Lycoming College Sept. 8, 2007 Williamsport, PA www.asgaonline.com How to Get Publicity for Your Campus Organization Presented by Butch Oxendine Executive Director American Student Government Association
How To Get Publicity It is NOT a sin to seek press & attention for your group!
How To Get Publicity Get publicity for your group NOT to boost your own ego
How To Get Publicity Creating A Good Image for Your Group Will Take Time
How To Get Publicity You WILL Get Good Publicity If You: Understand and control perceptions about your organizationUnderstand and control perceptions about your organization Develop a brandDevelop a brand Understand public opinionUnderstand public opinion Practice good media relationsPractice good media relations Create smart & strategic advertisingCreate smart & strategic advertising
How To Get Publicity Rate Your SG’s “Brand Perception” on Campus: 1.“SG is a superpower. Without them, the campus would not be half of what it is.” 2.“SG is well-regarded and does many great things.” 3.“SG is a group of mostly smart and driven people who do several good things for the campus.” 4.“SG has some good and some worthless members, and every now and then they’ll get something done.” 5.“SG is okay. It’s better to have them than not.” 6.“I think SG is OK, but I really don’t know what they do or who’s a member.” 7.“SG… what’s that?” 8.“SG doesn’t get anything done. They don’t matter.” 9.“SG wastes student money and impeaches each other.” 10.“SG people are corrupt and evil. Their actions hurt this campus.”
How To Get Publicity How Do You WANT To Be Seen? SERIOUS: SG doesn’t mess around. Meetings aren’t playtime, and business gets done. DOWN TO EARTH: SG people are real people, like me. They’re students too, and represent what they think I want. FUNLOVING: SG meetings are entertaining and enjoyable. There’s a good amount of laughter, too. OMNIPOTENT: SG is everywhere; its members are everywhere. DIVERSE AND PARTISAN: SG has all types of students involved, representing lots of different opinions and interests. UNIFIED: SG is a solid front. Decisions are institutional and supported by all members.
How To Get Publicity How Do You WANT To Be Seen? STRONG & POWERFUL: SG commands a lots of influence across campus, and various constituencies constantly vie for your support. ELITE: SG is made up of the best of the best. FEARED: Other students and even some administrators watch what they say and do in your presence. WISE AND RIGHTEOUS: SG makes smart decisions in the best interest of the campus. SWIFT AND THOROUGH: Legislation and executive orders come quickly and stimulate change immediately. LARGE: SG has many officers, senators, committee members, and divisions. It is an institution/bureaucracy.
How To Get Publicity What’s the NUMBER ONE way to get more publicity for your group?
How To Get Publicity Word of mouth and personal contact have the most impact—BY FAR— on getting good PR for your group
How To Get Publicity Be an AMBASSADOR for your group
How To Get Publicity Personal Contact Is #1 Speak to other groupsSpeak to other groups Speak to students in classesSpeak to students in classes Talk about SG with your friendsTalk about SG with your friends Arrange meetings with administrators, faculty, and staffArrange meetings with administrators, faculty, and staff
How To Get Publicity #2 Best Publicity Tool: Effectively Placed Posters & Flyers
How To Get Publicity Posters Work Because: They’re cheapThey’re cheap They’re easy to change and updateThey’re easy to change and update They’re free!They’re free! Can be put up by you or anyone in your groupCan be put up by you or anyone in your group Can be put up quicklyCan be put up quickly
How To Get Publicity Where’s the BEST place to put posters?
How To Get Publicity The Ultimate Poster Location? Restrooms!
How To Get Publicity Tell your campus press Don’t assume they know everything!
How To Get Publicity Six facts you should know about the “media”: 1. 1.You really, really need them. 2. 2.They’re people, believe it or not. 3. 3.They’re super skeptical. 4. 4.They’ll totally sell you out, if you give them the opportunity. 5. 5.They have a rulebook that you need to master. 6. 6.They love drama.
How To Get Publicity How to Get Along With The Press: 1. 1.Provide press releases and press-packets 2. 2.Ask for a “beat” reporter 3. 3.Have lunch with the editor-in- chief monthly 4. 4.Don’t ever let them “find out” something before you tell them 5. 5.Learn about their “product” 6. 6.Keep them close and far
How To Get Publicity Smart Advertising includes Four Key things: 1. A thought-through target 2. ONE key communication point 3. 3.An insight 4. 4.Creative execution
How To Get Publicity What Are the Best Ways to Get Publicity: 1. Word of mouth 2. Well-designed flyers posted strategically EVERYTHING else will be less effective
How To Get Publicity How to Contact Butch: Call me toll-free atCall me toll-free at 1-877 ASK ASGA (1-877-275-2742) E-mail me at firstname.lastname@example.orgE-mail me at email@example.com firstname.lastname@example.org I promise to answer all calls and e-mails!