Blogging & Branding New Tools, New Audience. What We’ll Cover Today What blogging is How it can help you grow your audience How to use your blogging.
Published byModified over 3 years ago
Presentation on theme: "Blogging & Branding New Tools, New Audience. What We’ll Cover Today What blogging is How it can help you grow your audience How to use your blogging."— Presentation transcript:
What We’ll Cover Today What blogging is How it can help you grow your audience How to use your blogging tool
Your Presenters Ken and Richard Blogging experience: 6 years Worked for Fortune 500 companies Designed blogging strategies Bloggers for Wide World
No Blogging Experience Needed Blogging Basics Finding something to write about Photos and videos or not? Archiving your blog posts Checking out the competition
What You Can Do with Your Blog Introduce products Introduce staff Share customer comments Tell a story Talk about upcoming events Post sales and incentives
Growing Audience Adding comments Linking to other blogs Creating a blog roll Commenting on other blogs Creating a blog index Using metatags and keywords
Establishing Your Voice What does your business look and sound like? Think about your fonts Use a consistent color scheme What about staff photos? Personalize your space
Personalizing Your Organization Sharing behind-the-scenes stories Knowing what will ignite customer imagination Have fun with it (sometimes) Know when to meet things head-on Sharing business information on your blog
Giving Customers Access If your blog gets popular, spin off other blogs Encourage different departments to blog about what they do Create a company persona Post contents and more Invite comments and submissions
Creating Ongoing Conversation Assess your blog activity Get Web reports Analyze your traffic Tie in to other social media Update regularly Keep it short and high-energy Enjoy the process! And pass it on.