1. The New “Just Do It” J logo shoes By: Emily Burnett

2. Introduction Initiative for e-commerce is a new footwear companyInitiative for e-commerce is a new footwear company Newest footwear for all athletesNewest footwear for all athletes Unique or rare athletic shoes will be found hereUnique or rare athletic shoes will be found here Plans to be a long term affect online for all customers of interestPlans to be a long term affect online for all customers of interest Reviews for customers to read about past purchasesReviews for customers to read about past purchases

3. Business Planning Initiative e-commerce will enter market for athletes Initiative e-commerce will enter market for athletes First will start with just shoes, and then may go into clothing First will start with just shoes, and then may go into clothing Footwear will appear on website in bright and clear images Footwear will appear on website in bright and clear images Tax included and shipping charges will be reasonable and fast Tax included and shipping charges will be reasonable and fast Helpful pages on website to help customers with any problems Helpful pages on website to help customers with any problems

4. Technology Infrastructure Computer desktop with proper hardware and software Computer desktop with proper hardware and software Web designer for website Web designer for website E-mail box for communicating with others E-mail box for communicating with others Online security for business is very vital, including anti-virus systems Online security for business is very vital, including anti-virus systems

5. Design Website will be simple to use and understand Website will be simple to use and understand Virtual shopping cart will be provided Virtual shopping cart will be provided E-mail confirmation will be sent out with 24 hours E-mail confirmation will be sent out with 24 hours Web designer will choose out proper colors and design for website Web designer will choose out proper colors and design for website FAQ’s page will be easy to find and use FAQ’s page will be easy to find and use

6. Marketing Product I am selling will be marketed Product I am selling will be marketed Advertisements by internet or paper ads Advertisements by internet or paper ads Credit cards are accepted Credit cards are accepted E-mail will be checked often for complaints about returns or help needed E-mail will be checked often for complaints about returns or help needed

7. Fulfillment Shipping will include packing of package Shipping will include packing of package If a delay were to occur, customers will be notified immediately If a delay were to occur, customers will be notified immediately There will be three types of shipping methods for customer to choose from There will be three types of shipping methods for customer to choose from Employees will have access to warehouse to ensure fast shipping Employees will have access to warehouse to ensure fast shipping

8. Maintenance and Enhancement Website will be upgraded very often for updates Website will be upgraded very often for updates Webmaster will play major role in performance of website Webmaster will play major role in performance of website E-mails will always go out to customers when a purchase is bought E-mails will always go out to customers when a purchase is bought E-mails will be very important when responding to customers with questions E-mails will be very important when responding to customers with questions

9. Conclusion Initiative will focus on customer service and reliability Initiative will focus on customer service and reliability May struggle with product availability and website appearance May struggle with product availability and website appearance Always strive for good security for my website Always strive for good security for my website Will try to get the newest shoes as soon as possible to sell Will try to get the newest shoes as soon as possible to sell