Wikis And Blogs Their role in the Corporate Environment Kevin Baker Nelson Brodyck Adam Garten-Zutter Darren Makovichuk Cameron Smith.
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Presentation on theme: "Wikis And Blogs Their role in the Corporate Environment Kevin Baker Nelson Brodyck Adam Garten-Zutter Darren Makovichuk Cameron Smith."— Presentation transcript:
Wikis And Blogs Their role in the Corporate Environment Kevin Baker Nelson Brodyck Adam Garten-Zutter Darren Makovichuk Cameron Smith
Brief Introduction to Blogs □A Blog (Web-log) is an online journal that provides news, commentary and opinions □Manually Updated □Limited technical know-how is required □RSS incorporation
Brief Introduction to Blogs □Internal Blog □Disseminate corporate communications, news and events □CEO Blog □External Blog □Feedback from customers; respond immediately □Create buzz in advertising and marketing
Brief Introduction to Wikis □A Wiki is a collaborative website that allows its users to add, edit, and remove content □Wiki means “quick” □Recall Dr. Vannevar Bush’s concept of the memex □First Wiki: WikiWikiWeb created by Ward Cunningham in 1995 (now over 30000 pages) □Simple markup language □Inspires and promotes participation, collaboration and community
Implementation □Hardware □Use existing infrastructure □Standard packages require a web server and database □Software □Web server □Database □Php, asp, java, perl, etc.
Implementation □External hosting eliminates needs for internal setup and maintenance □Different packages have slightly different software requirements □External hosting not as customizable as in-house creation
Pros Of Blogs □Easy To Use □A Fast Way To Publish Information □Can Be Used Internally To Enhance Communication □Reduce unnecessary email overload □Can Be Used Externally For Marketing, Branding And PR Purposes □Low implementation Cost
Cons Of Blogs □Information Leaks □Careful Blog Controls Must Be Exercised □Increased Maintenance costs □Designated Customer Service Representatives to update blog
Pros Of Wikis □Ease of use – Anyone can use it □Create a strong company culture □Scalable and Flexible – Anything stored □Free – Many open source solutions
Cons Of Wikis □Hard to switch from one to another □No standardized wiki markup language □Can lack structure or direction □Can become messy – enforce guidelines □Information not always accurate – debatable topics □Security – Anyone with an account can edit/delete remove □Solutions – training, backups
Conclusions □Wikis have highly desirables features for collaboration □Internal knowledge-base □Usage for project teams □Internal Blog □Centralized information □External Blog □Respond directly to customer concerns