1. Establishing and Gaining Credibility presented by Mary C. Kimber and Linda P. Williams March 12, 2010 Enhancing Your Leadership Role Within Your Firm

2. Increasing your own brand “It’s all marketing”

4. Increasing Your Own Brand Be your own PR firm – Approach it like you are running for political office: goal is to become KNOWN – Announce you’ve arrived/been promoted – Build a “coalition” of friends, fans, teams Make connections for others; do someone a “favor” – Use a variety of tools: electronic, word of mouth, walking the halls

5. Increasing Your Own Brand Image first and fast, but then substance lasts – Know your stuff: your firm’s practice, your clients, the competition – If you don’t know, find out – Work hard; deliver; do what you say you are going to do

6. Learn Who’s Who Use firm hierarchy to your advantage

8. Increasing Your Own Brand Find “champions” – Who knows you and your work? Bounce off ideas; ask advice; seek guidance – Who do others respect? Ask for introductions Offer to take someone you respect to lunch, coffee Know your adversaries – Do they matter or not? – How to win them over or at least neutralize

9. Enhancing Your Own Brand Expand and strengthen your position and reputation outside the marketing department – Connect with other administrative depts. – Find a mentor; offer to be a mentor – Serve on firm committees – ask for a seat at the table – Volunteer for community initiatives – Take the lead – become the “Salvation Army guru”, etc.

10. Enhancing Your Own Brand Have “a life” outside of work – be interesting – Elevator speech – tell your story – Do something you’ve never done before – Be engaged in the world - have a “civic” life – Bring a new face to a meeting, lunch, to the gym Who do you admire? – How did they get where they are?

11. Have a “life” outside of work!

12. Think and Act Like a Leader

13. Take the lead - it’s often there for the taking Produce – get things done that matter – Have objectives and plans for achieving them – Measure results – Be a problem solver, not a whiner Innovate and embrace change – new policies, office goals, strategies, technologies – encourage creative thinking

14. Think and Act Like a Leader Communicate with conviction and diplomacy Demonstrate integrity and commitment to your key obligations – your firm: culture, practice, lawyers – your staff – yourself Recognize diversity – Wear another “hat” to see other perspectives – Trust the strengths of others

15. Think and Act Like a Leader Leaders are not born leaders – Trial and error, self-assessment, discipline, an education-in-progress Take risks – Take on assignments that challenge you and are outside your job description – Have the courage to be someone’s “adversary” or to make it to management’s radar screen Say “Thank You”

16. Fine Tuning Your Communication Skills

17. Translate goals into action – Define your goals (this sounds easier than it is) – Set up metrics – Realign whenever you need to – Use outside sources – Be a good listener (listening is part of communicating!) – Have a game plan for each initiative – how are you going to get from A to Z?

18. Case Study: Roll out of new branding; messaging internal firm-wide campaign – Focus groups & surveys lead the way – Variety of tools Mail campaign; video; launch party – Stakeholder presentations - make people feel a part of it! – Commitment of leadership – Be open to modifications that come up – Brainstorming – make time for formal and informal sessions - at PB we aim for quarterly off- site sessions Fine Tuning Your Communication Skills

19. Think Creatively for higher quality results How is this accomplished? Think/Be creative

20. Get out of your rut – Look outside of your office: city, state, global – Focus groups & surveys Look to the corporate world for ideas Make time for brainstorming sessions Be inclusive – Everyone has an idea – the best often come from the least-likely sources – Brainstorming – make time for formal and informal sessions - at PB we aim for quarterly off- site sessions

21. Think/Be creative Turn challenges into opportunities to try something new Read, read, read Make time to think and get your brain engaged Use technology: YouTube; blogging; knowledge management, other social media platforms

22. Managing, training, and mentoring

23. Management “Best Practices” – Have a plan and vision – Provide direction – Educate – Build a team – Motivate others and get things done Cultivate trust and loyalty – Keep confidences – your word is golden – Be transparent in decision-making

24. Managing, training, and mentoring Formalize Your Staff Training Program – Customize your orientation – by position, office, and experience – Implement the buddy system – Embrace the power of sharing information – Create written marketing department knowledge guides and measurement tools – Have a yearly plan – Maximize the value of external programs

25. Managing, training, and mentoring Mentoring “Best Practices” – Know and recognize each person’s unique skills and interests – Empower others Delegate projects or a leadership roles Allow someone else to run the meeting Tell and show them they are valuable to the firm Challenge everyone to stretch their skill set – expand their talents

26. Managing, training, and mentoring Mentoring “Best Practices” – Educate and provide context for every project – Encourage and demonstrate “self management” – Develop team goals and strive to complete them together – Have fun!

27. Have fun and don’t forget... to laugh.

28. Presented by Mary C. Kimber Patton Boggs LLP mkimber@pattonboggs.com and Linda P. Williams Finnegan, Henderson, Farabow, Garrett & Dunner, LLP linda.williams@finnegan.com