1. LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill

2. LondonCalling.co The rise of the social app..trends to look out for @Andrew Grill CEO PeopleBrowsr UK Webinale Berlin May 30 th 2011 SOCIAL MOBILE + LOCATION +

3. LondonCalling.co Social media is just like real life! SOCIAL

4. LondonCalling.co ”You can’t buy space in a conversation.” SOCIAL @davidcushman http://lc.tl/dcq slide 14

5. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

6. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

7. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

8. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. Operations delivers. Any gap between the two drives a conversation on the social web. Dave Evans http://lc.tl/gap

9. LondonCalling.co The twitter tax Jonathan Salem Baskin http://lc.tl/tax “When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.”

10. LondonCalling.co Why Mobile? MOBILE

11. LondonCalling.co The glittering allure of the mobile society 1.Mobile is personal – it is my media 2.Mobile is always carried – the city in my pocket 3.Mobile is always on 4.Mobile has a built in payment mechanism 5.Mobile can recount the audience 6.Mobile is there at the point of creative impulse Source: Alan Moore http://lc.tl/allure November 2008 commissioned by Microsoft

12. LondonCalling.co The rise of the social app..trends to look out for @Andrew Grill CEO PeopleBrowsr UK Webinale Berlin May 30 th 2011 SOCIAL MOBILE + LOCATION +

13. LondonCalling.co Social + mobile = ? Not only what are you doing but where are you doing it? Value/Loyalty Mobile Social £ LOCATION

14. LondonCalling.co Social + mobile = ? What's in it for me where I am right now? Value/Loyalty Mobile Social £ LOCATION

15. LondonCalling.co Making money from mobile & social? LOCATION

16. LondonCalling.co Turn mashups into value LOCATION

17. LondonCalling.co Foursquare – location meets social

18. LondonCalling.co Opportunities for brands with LBS

19. LondonCalling.co What can publishers do with LBS? April 2010

20. LondonCalling.co Publishers & Foursquare

21. LondonCalling.co Beware Foursquare Fatigue http://lc.tl/fatigue

22. LondonCalling.co Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile

23. LondonCalling.co Social media + loyalty €

24. LondonCalling.co The consumer decision journey : THEN awareness > consideration > intent > purchase

25. LondonCalling.co June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj The consumer decision journey : NOW

26. LondonCalling.co Peer advocacy The new social “advertising” “commercial conversation”

27. LondonCalling.co http://lc.tl/pi Peer Advocacy is the new social capital

28. LondonCalling.co Peer Advocacy is the new social capital http://lc.tl/pi

29. LondonCalling.co http://lc.tl/klout Peer Advocacy is the new social capital

30. LondonCalling.co http://lc.tl/stsl Peer Advocacy is the new social capital

31. LondonCalling.co http://lc.tl/pi Peer Advocacy is the new social capital

32. LondonCalling.co http://lc.tl/a8 Peer Advocacy is the new social capital

33. LondonCalling.co @ AndrewGrill Contact via http://lc.tl/c Slides http://lc.tl/apa +44 788 198 6694