1. Haier Corporation Broden Porter Chase Carson Chunmei Qian Mingzhi Zou

2. Outline Introduction and History- Mingzhi Introduction and History- Mingzhi Industry Analysis- Broden Industry Analysis- Broden SWOT- Chase SWOT- Chase Competitor Analysis- Chunmei Competitor Analysis- Chunmei Global Expansion- Mingzhi, Chase, Chunmei Global Expansion- Mingzhi, Chase, Chunmei Recommendations- Broden Recommendations- Broden Conclusion- Chunmei Conclusion- Chunmei

3. Commercial Haier Commercial Haier Commercial Haier Commercial Haier Commercial

4. Introduction Introduction Introduction World ’ s fourth White-Goods Manufacturer World ’ s fourth White-Goods Manufacturer 100 billion RMB Scale Multinational Conglomerates 100 billion RMB Scale Multinational Conglomerates Innovation Practice Innovation Practice

5. History Established 1920s Established 1920s 1980s Problem 1980s Problem 1984 German ’ s Production Technology 1984 German ’ s Production Technology Developing Process Developing Process 1984-1991 Brand Strategy 1992-1998 Diversification Strategy 1992-1998 Diversification Strategy 1998- Now International Strategy 1998- Now International Strategy

6. Company SWOT Analysis Strengths Strengths Leading manufacture of appliances Leading manufacture of appliances Global availability Global availability Setting the Standard Setting the Standard

7. Company SWOT Analysis Weaknesses Weaknesses Marketing Marketing

8. Company SWOT Analysis Opportunities Opportunities Expansion Expansion Technology advancement Technology advancement Haier Commercial Haier Commercial

9. Company SWOT Analysis Threats Threats Competition Competition Global Expansion Global Expansion

10. Industry Analysis Leader in white goods Leader in white goods New technology New technology Environmental Environmental Setting the standard Setting the standard RFID-Radio-frequency identification RFID-Radio-frequency identification

11. Competitor Analysis Electrolux Electrolux General Electric General Electric Whirlpool Whirlpool

12. Electrolux Two major products Two major products Consumer durables Consumer durables Professional Products Professional Products

13. General Electric Three parts of business: Three parts of business: -Appliance division -Appliance division -Lighting division -Lighting division -Industrial division -Industrial division Electronic distribution system Electronic distribution system

14. Whirlpool Corporation Policy Corporation Policy -respect, integrity, diversity, teamwork and spirit of winning -respect, integrity, diversity, teamwork and spirit of winning Technology Technology - online shopping - online shopping

15. Global distribution of products Southeast Asia Southeast Asia North America North America Europe Europe

16. Haier in Southeast Asia Japan Japan Philippines Philippines Vietnam Vietnam Bangladesh Bangladesh Malaysia Malaysia 5-year five factories - 5 big markets 5-year five factories - 5 big markets

17. Haier in North American In 1999, Haier moved to America In 1999, Haier moved to America Haier has 60% Market share in America Haier has 60% Market share in America In 2002, 200 million in sales In 2002, 200 million in sales

18. Haier in Europe Established its business in Europe since 1995 Established its business in Europe since 1995 Good business strategy Good business strategy -cooperate with other retailers -cooperate with other retailers -unique design -unique design -good customer services -good customer services

19. Recommendations Short Term Short Term Service Service New Products New Products

20. Recommendations Long Term Long Term Online Shopping Online Shopping Retail Market in Africa Retail Market in Africa Brand Recognition Brand Recognition

21. Conclusion