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Supor Introduction Rex Hotel, HCM City, Vietnam 18 th August 2009.

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Presentation on theme: "Supor Introduction Rex Hotel, HCM City, Vietnam 18 th August 2009."— Presentation transcript:

1 Supor Introduction Rex Hotel, HCM City, Vietnam 18 th August 2009

2 Supor Milestones 1987 Started as pressure cooker OEM factory in Yuhuan, China 1994 Zhejiang Supor Company was established in Yuhuan, China 2002 Entered small domestic appliances (SDA) industry. Supor brand entered Southeast Asian countries, including Vietnam and Singapore

3 2004 Listed on the Shenzhen Stock Exchange, and the first listed company in China’s cookware industry signed the framework agreement for strategic cooperation with Groupe SEB. Supor Milestones

4 Strategic Cooperation between Supor and SEB +

5 Brief Introduction of SEB Established since 1857, more than 150 years history Established since 1857, more than 150 years history Five core products: Cookware, Kitchen Electric Appliances, Food and Beverage Processing Electric Appliances, Personal Care and Household Electric Appliances; Five core products: Cookware, Kitchen Electric Appliances, Food and Beverage Processing Electric Appliances, Personal Care and Household Electric Appliances; More than 50 distributors worldwide; more than 120 countries worldwide; More than 50 distributors worldwide; more than 120 countries worldwide; No. 1 sales volume in Cookware and SDA categories No. 1 sales volume in Cookware and SDA categories

6 Distribution Area Production Site Spreading 51 countries worldwide Spreading 51 countries worldwide China Ukraine U.A.E. Russia Korea Australia Thailand Japan Iran Turkey Argentina Chile Brazil Colombia USA Canada Mexico Peru Singapore Products are sold in 120 countries Products are sold in 120 countries SEB’s World Production and Distribution Network

7 SEB Brands 7 Global brands 12 Local brands /

8 Strategic Development Project Integration Project Overseas Market Development Export Development Industrial Development Back Office Domestic Market Development New Business Development R&D Process SDA Market CW Transfer Brand Strategy and Market LA Domestic Market of CW IT Integration Financial Integration Factory Productivity OEM Strategy Manufacturer of SEB’s CW and SDA Supor Brand in Southeast Asia SDA Transfer Industrial Strategy Purchase HR Integration Integration Projects with SEB

9 Achieved 8 years of over 30% growth Sales Revenue Unit: 100 million RMB Supor Revenue Trend

10 Supor led the innovation and set the quality standards of Pressure Cookers in China Product Range

11 Pressure Cooker 1st Rice Cooker 2nd Wok 1st Product Rankings in the China market IH 2nd Stainless Steel Cooker 1st Electric Pressure Cooker 2nd

12 Cookware

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14 Knife

15 SDA Products

16

17 LA Products

18 Rubber Plastic Products

19 ODM Section Supor Section Offices have been set up in HK, Singapore, Vietnam Ho Chi Minh and Hanoi, Indonesia, Philippines and Dubai to sell Supor products. Supor’s International Marketing Network

20 Coverage of more than 30 provinces and municipalities, with 300 plus direct distributors, over 20,000 retail outlets, and more than 2,500 after-sale service centers. China Marketing Network

21 470 Life Shops in China. Target to open additional 1000 life shops in the next two years Rapid Development of Supor Life Shops

22

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24 Supor's Development in SEA Market VietnamThailandSingaporeMalaysia HK

25 Electric appliances manufacturing Sites Cookware production Sites Yuhuan Hangzhou Wuhan Shaoxing Binh Duong, Vietnam Supor Manufacturing Sites

26 Supor Zhejiang Yuhuan CW Production Site is located in Yuhuan Damaiyu Economic Development Zone, with the land area of over 266,800 square meters and the building area of 46,670 square meters. Yuhuan Site

27 Picture of Yuhuan Site

28 Supor Wuhan CW Production Site is of the largest scale, with an annual output value over RMB 1 billion and a building area of 54,070 square meters. Wuhan Site

29 Picture of Wuhan Site

30 Supor Hangzhou SDA Production Site occupies a floor area of 133,400 square meters. Hangzhou Site

31 Picture of Hangzhou Site

32 Located in Paojiang Industrial Zone in Shaoxing Located in Paojiang Industrial Zone in Shaoxing Occupying an area of more than 333,500 square meters. Occupying an area of more than 333,500 square meters. Production of electric appliances Production of electric appliances Shaoxing site

33 Vietnam Site

34 Located in My Phuoc 1 Industrial Park, Binh Duong Located in My Phuoc 1 Industrial Park, Binh Duong Occupying an area of 73,892 square meters. Occupying an area of 73,892 square meters. 1 st phase investment of US$15m completed for cookware production 1 st phase investment of US$15m completed for cookware production

35 To develop Supor as a leading brand in SEA market in Cookware and EA sectors. To develop Supor as the Cookware market leader in Vietnam To develop Vietnam factory as world class manufacturing site by leveraging on GroupeSEB and Supor China expertise Supor Vietnam – HQ of Supor Overseas Business Unit Supor Vietnam – HQ of Supor Overseas Business Unit

36 Thank you !


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