1. President Obama has given you permission to create and enforce one new law in the United States. Assume that Congress will agree with and automatically pass your law. Write it down now.

2. Now, you must convince the people of the United States that your law is a good idea. List the reasons why they should support this law.

3. An Overview

4.  To influence the beliefs, attitudes, intentions, motivations, or behaviors of your audience  To change their idea toward an idea, event, object, or person  To use written or spoken words to convey information, feelings, and reasoning

5.  Ancient Greek philosopher and scientist  On Rhetoric  Persuasion is technical; uses method  Three modes of persuasion:  Logos  Pathos  Ethos

6. “Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible… Secondly, persuasion may come through the hearers, when the speech stirs their emotions…Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.”

7.  Logical appeal  Facts and figures support the topic  CAUTION: Ensure information is accurate and makes sense

8.  Appeal to audience’s emotions  Most effective when speaker agrees with values of reader/ audience  CAUTION: Powerful, but won’t completely carry a speech

9.  Appeal to honesty/ authority of speaker  Demonstrates your credibility on the topic  CAUTION: You must build your audience’s trust

11.  Problem: You want pizza, but your mother won’t order it  Logos: It would be more fiscally responsible to order pizza, since you have a coupon.  Pathos: You understand how tired she must be from working and cleaning all day.  Ethos: You are known to give good advice on ordering dinner.

12. http://www.youtube.com/ watch?v=x4tTugqBkJU

13.  On a half sheet of paper, convince Ms. Jurewicz to buy pizza for everyone in the class.  Use the four argumentative techniques and one persuasive technique.  In addition, address at least one counterclaim she may make.

15.  Sound – add poetic melody; make speech enjoyable to hear  Alliteration/Assonance  Onomatopoeia

16.  Repetition  Use the same word or phrase more than once  Adds emphasis  Connects ideas throughout text

17.  Parallelism  Uses similar grammatical constructions to express ideas that are related or equal in importance  Often creates a rhythm

18.  Figurative Language  Adds interest/narrative quality  Personification  Simile  Metaphor

19.  Technical Language  Specific words and phrases associated with a particular subject or topic  Shows your expertise in the field you are discussing (i.e., builds ethos)  Example: technical language for English: claim, metaphor, haiku ; technical language for football: touchdown, safety, tight end

20.  Metaphors and analogies = explain new concepts/visions for your company.  Repetition = emphasize key results or recommendations.  Alliteration = slogans, mantras, etc.  Technical language = shows you are knowledgeable about the subject matter

21.  Identify at least three types of rhetorical devices used in the following excerpt from John F. Kennedy’s inaugural address. Explain how each device contributes to/strengthens the argument.

22. “The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life. And yet the same revolutionary beliefs for which our forebears fought are still at issue around the globe—the belief that the rights of man come not from the generosity of the state, but from the hand of God. We dare not forget today that we are the heirs of that first revolution. Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans—born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage—and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world. Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty. This much we pledge—and more…”

23. Discuss with your tables: Why is world peace so hard to achieve?

24.  On a half sheet of paper, use each of the five vocab words in a sentence. (impetuous, deficit, hiatus, laudable, prestigious)

25. “A General Summary of Aristotle’s Appeals.” 14 November 2012. Web. http://courses.durhamtech.edu/perkins/aris.html http://courses.durhamtech.edu/perkins/aris.html Dlugan, Andrew. “Ethos, Pathos, Logos: Three Pillars of Public Speaking.” 14 November 2012. Web. "Persuasion". Business Dictionary. Retrieved 9 May 2012. Seiter, Robert H. Gass, John S. (2010). Persuasion, Social Influence, and Compliance Gaining (4th ed.). Boston: Allyn & Bacon. pp. 33. ISBN 0-205-69818-2.

27. Group 1: Morgan, Andrew, Levi Group 2: David, Demetrious, Miqel Group 3: Shaylah, Adin, Breanne Group 4: Kirsten, Jack, Madison Group 5: Madison, Ian, Abdel Group 6:Ryan, Jazmyne, Chloe

28. 1. In small groups, you will read and analyze a famous political speech. 2. Use the back of your note sheet to identify evidence of research, organization, elements of persuasion, and overall effectiveness. 3. If you finish early, your next step will be to once again revisit Old Major’s speech from Animal Farm. Compare/ contrast the two on a separate sheet of paper, looking for evidence of these same elements.

29. Based on what you have learned in the past two days about the qualities of a good speech, create a written outline of specific ways you will ensure that your speech is effective.