REALTOR ® PROFILE 1 Agent Photo Here Name Company information Contact information Website/email Years in business Education Designations Organizations Introductory paragraph goes here.
List Community Involvement COMMUNITY INVOLVEMENT 2
MY RECENT SALES 3 Recent sale address_1 Recent sale address_2 Recent sale address_3 Recent sale address_4 Recent sale address_5 Recent sale address_6
TESTIMONIALS 4 List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here.
HOW OUR OFFICE COMPARES: 5 List Office Accomplishments
MY CREDENTIALS 6 List Professional Accomplishments
7 Price too low and you lose the value. Price too high and you lose the buyers. ASKING PRICE VS. SELLING PRICE Strategically pricing your home to get it sold for the most money in the least amount of time
CRITICAL WEEKS WHEN A PROPERTY IS LISTED 8 Pricing correctly helps you strike a deal when there is more competition for your home.
PRICING VS. POTENTIAL BUYERS 9 Properly priced, you will have the possibility of many more buyers competing for your property.
IMPORTANCE OF PRICING ON ULTIMATE PRICE 10 I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value.
PREVIEW OF YOUR HOME 11 In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.
90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. ONLINE MARKETING PLAN OBJECTIVES 12 Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2009
94.3% of recent movers said the internet was becoming more important than print. NEW MOVER SURVEY Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 YES – 94.3% NO – 4.7% 13
36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2009 14
Signs 12% Print ads 2% Internet 36% 5 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2009 15 2009: The internet is THREE TIMES as powerful as signs
16 For illustrative purposes. Varies by broker and region. BEST OF ALL WORLDS BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Source: comScore Media Metrix, November 2009 17 I focus on REALTOR.com ® - where more consumers spend the most time
18 The REALTOR.com ® Facebook ® application is a non-intrusive way that I can keep my sphere apprised of your listing SOCIAL NETWORKING
Because REALTOR.com ® has millions of listings… I will make yours stand out 19
20 MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? Buyers who already want this location find me through REALTOR.com ® iPhone marketing.
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? Enable your home to rise to the top of the search above all other homes by adding more photos 21
I Place my cell phone on multiple points to increase buyer calls for your property 22 HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
I will make your home stand out with a video or virtual tour Over 100 million Americans watch videos on the internet every month 23 Source: comScore Media Metrix, Unique Users, November 2009
OPEN HOUSES 24 Local and regional buyers make up half of the market I will market your open house where most buyers are doing research in the early part of the buying decision Those who know the neighborhood may refer their friends to your home
25 Thousands of home buyers sign-up for home search assistance on REALTOR.com ® each month BUYER ASSIST BY REALTOR.COM ®
26 I’m one of only 2 agents positioned on REALTOR.com ® in the zip code where your home is located to help buyers search for a home. BUYER ASSIST BY REALTOR.COM ®
27 This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search BUYER ASSIST BY REALTOR.COM ®
FEATURED HOMES™ MARKETING SYSTEM SM Locally, regionally, nationally and internationally 28 Move up buyers First time homeowners Local buyers Relocation buyers Investors Foreign buyers
I can make your home the first one buyers see FEATURED HOMES™ MARKETING SYSTEM SM 29
30 FEATURED HOMES™ MARKETING SYSTEM SM Triple the number of buyers who see your home
31 FEATURED HOMES™ MARKETING SYSTEM SM Exclusive position gets your home seen before all others
TOP PRODUCER ® MARKETING SYSTEM Top Producer ® Helps Convert More Internet Buyers INTERNET INQUIRY SOLD NOT READY TO BUY TOP PRODUCER FOLLOW-UP READY TO BUY 32
ONLINE LISTING PERFORMANCE REPORT 33 Weekly tracking report shows how many buyers are looking at your home