1. APEC Communications Partner Network: Update
May 2015 – APEC Secretariat
Presented by
Jennifer Juo, Communications Manager APEC Communications and Public Affairs Unit
Copyright © 2015 APEC Secretariat

2. Communications Partner Network: What is it?
Goal: To collaborate on communicating shared APEC topics to stakeholders, the media and the general public
The more voices that speak
about our shared APEC topics
through social media,
blogs, seminars,
the more people we will reach!
Copyright © 2013 APEC Secretariat

3. APEC Communications Partner Network
What APEC can offer

4. APEC Communications Partner Network: What APEC can offer
Mutual Sharing of Content on Social Media, and website
Joint Seminars
Placing Opinion Articles in Local Media
Possible blog on APEC LinkedIn

5. Communications Partner Network: What We Have Done So Far
Hired Edelman—internationally recognized social media and digital firm—Feb 2015-Feb 2017
Enhance APEC’s social media engagement
Develop partner relationships with key social media
influencers
Curate APEC content to be posted on social media
ASCC members welcome to take advantage of Edelman by
providing us with reports, publications, blogs for posting on social media!
Copyright © 2013 APEC Secretariat

6. Communications Partner Network: What We Have Done So Far
Implemented Joint Outreach Seminars with ASCC on APEC topics:
Australia: APEC Seminar at ASCC Griffith University in Brisbane, Australia on 14 August 2015 with Dr Bollard as speaker
The Philippines: APEC Seminar with PIDS and
ASCC Griffith in Manila, the Philippines Sept 2015-TBC
We welcome more partners!
PIDS-Philippine Institute for Development Studies
RMIT-Royal Melbourne Institute of Technology
Internships: Hired APEC Secretariat Communications Intern from ASCC RMIT Melbourne, Australia . Confirm RMIT is an ASCC member.
Copyright © 2013 APEC Secretariat

7. Communications Partner Network: What We Have Done So Far
Revamped ASCC page on the APEC Website per request at last meeting
Includes historical links to past conference proceedings
Copyright © 2013 APEC Secretariat

8. Communications Partner Network: What’s Next?
We welcome your ideas for collaborating further!
Contact us at the APEC Secretariat:
Jennifer Juo, Communications Manager,
Michael Chapnick, Director of Communications and Public Affairs Unit,
Copyright © 2013 APEC Secretariat

9. Follow us on social media
Visit us at
Like us on Facebook page
Follow us on Twitter
@APEC
@Bollard_APEC
Please start by following us on Social Media!
Follow us on our LinkedIn Company Page