1. Matt Wallace Kazandra King

2. Inspired by Starbucks Opened January 1 st Only two locations in Seattle areaSeattle area Less cookie cutter feel Have a more organic feel Uses many recycled items as decorations in store

3. Roy Street Coffee & Tea/15th serves beer, wine, and more food Stays open later Starbucks is trying to attract the high end customer that may have ventured away. Focuses on individuality

4. Starbucks tried similar strategy before Using Roy/15th Ave. to rebuild image of a specialty brand Caribou Coffee Peet’s Coffee & Tea Seems to be doing alright but too early to tell Customer reviews are positive Will they make the same mistake?

5. Sources http://www.reuters.com/article/idUSTRE6330N020100404 http://news.starbucks.com/article_display.cfm?article_id=297 http://seattletimes.nwsource.com/html/coffeecity/2010291075_starbuc ks_opens_roy_street_cof.html http://seattletimes.nwsource.com/html/coffeecity/2010291075_starbuc ks_opens_roy_street_cof.html