1. Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F98170103

2.  Disneyland – Amusement Part  Apple – Electronic gadgets  BMW – Vehicles  Wal-Mart – Supermarket  Burger King – Restaurant

3.  The slogan fits well with the image of the Disney company and the park.  It is also fitting for the target customers – children and families.  It tell us that this is the place to go when you want to be happy and everyone wants that.

4.  It is a response to a renown slogan of IBM – “Think.”  The line is short and simple but creates an impact in the reader because it poses a challenge or dare.  It tells us that it (Apple) is the new IBM. It is something different and better than the previous. IBM Think slogan in the 1930s

5.  A pun of the famous line – ultimate killing machine - which gives the brand a tough and cool image.  As the ultimate machine, it aligns with the image of BMW as an elite brand, so if you have it you are elite too.  It tells us this (BMW) is the best one (car) out there.

6.  It is very attractive for customers since price is a major factor in shopping habits.  However, putting so much focus on the price might give the impression that other factors like quality might be low.  It tells us that Wal-Mart will surely have low priced goods.

7.  It makes customers feel that they are top priority and whatever they want is followed.  There are too many taste preferences so the slogan makes it general, an answer to all.  This might lead people to think that BK has no style of its own.  It tells us that however you want your food (to taste), Burger King will serve it. But, we know this might not be the case in reality.

8.  Image were taken from the following websites:  http://farm3.static.flickr.com/2254/2286518495_0271d58984.jpg ?v=0  http://passionsofazealot.files.wordpress.com/2008/06/walmart- logo-thumb.jpg  http://www.namedevelopment.com/blog/archives/bmw- udm.png  http://www.inc.com/multimedia/slideshows/content/the-10- best-slogans-of-all-time_pagen_1.html  http://www- 03.ibm.com/ibm/history/exhibits/vintage/vintage_4506VV2024. html  http://www.astana- cyclingteam.com/special_features/images/disneyland.jpg