1. Free Powerpoint Templates 1 Strategic Blogging for Camps Debra Askanase, Engagement Strategist, Community Organizer 2.0

2. Free Powerpoint Templates 2 About the presenter Almost 20 years of experience in nonprofit work. 4+ years as a digital media strategic consultant. Recently returned from 3 years in Israel. Often found chatting away on Twitter @askdebra. Blogs at communityorganizer20.com on the intersection of social media, technology, and nonprofits.communityorganizer20.com

3. Free Powerpoint Templates 3 Our conversation today Know Your Audience Blogging is part of your strategy Define the conversation What’s your story? Sourcing content Storytelling tools Share and build your blog community year-round

4. Free Powerpoint Templates 4 http://www.flickr.com/photos/33914386@N08/3230910546/ Who’s in the room?

5. Free Powerpoint Templates 5 Social Media Engage Creates Trust Move to Action The social media funnel

6. Free Powerpoint Templates 6 A social media strategy Focuses social media on GOALS Deepens engagement …moves people to action, smartly Extends reach Opens resources

7. Free Powerpoint Templates 7 The potential of social media Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

8. Free Powerpoint Templates 8 Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/ The potential of social media

9. Free Powerpoint Templates 9 Think bigger than blogging Specific Measurable Attainable Realistic Time-bound Translate these to into a blog strategy

10. Free Powerpoint Templates 10 Effective blogging requires planning

11. Free Powerpoint Templates 11 Define your audience http://www.flickr.com/photos/89888346@N00/179760033/

12. Free Powerpoint Templates 12 “Write to one person you respect, and think about the message you're sending to your future grandchildren” -Gary Vaynerchuk

13. Free Powerpoint Templates 13 Define the conversation Hint: it’s not about your camp

14. Free Powerpoint Templates 14 Rethink “Here we are!” Focus on producing great content Integrate stories News is the added value

15. Free Powerpoint Templates 15 What will really engage and relate? Create vibrant conversation?

16. Free Powerpoint Templates 16 Share pair break Turn to the person next to you and discuss: What will the blog conversation focus on, year- round? What connects to your audience? Identify 1- 3 conversation themes

17. Free Powerpoint Templates 17 Creating exciting year-round content http://www.flickr.com/photos/78607248@N00/106810075/

18. Free Powerpoint Templates 18 “The best person to write the blog is the person most excited about it” - Case Foundation http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog

19. Free Powerpoint Templates 19 Content ideas http://www.flickr.com/photos/jessalyn/4107808290/in/photostream/

20. Free Powerpoint Templates 20 Behind the Scenes Calls to Action Personal Stories Achievements Interviews Alumni thoughts Jewish calendar Types of content 52 different types of blog posts that work http://www.problogger.net/archives/2011/09/03/52-types-of-blog- posts-that-are-proven-to-work/ http://www.problogger.net/archives/2011/09/03/52-types-of-blog- posts-that-are-proven-to-work/

21. Free Powerpoint Templates 21 Plan for content Invite multiple authors and guest posts Purchase needed audio, video, photo tools Create a set content calendar with set posting dates and topics Cross-post, republish to comparable or “sister” blogs

22. Free Powerpoint Templates 22 Sourcing stories http://www.flickr.com/photos/23287017@N04/3570710092/

23. Free Powerpoint Templates 23 Research content ideas Set up Google alerts Search Twitter Industry blogs, newsletters, tweets Set up online RSS feeds Read other camp and industry blogs

24. Free Powerpoint Templates 24 Storytelling connects http://www.flickr.com/photos/22829128@N08/2566241384/

25. Free Powerpoint Templates 25 Have a point of view Know your story: tell it in many different ways Integrate a story arc, if possible Highlight compelling characters Storytelling principles

26. Free Powerpoint Templates 26 http://createasfolk.com/?p=2435 Create a content calendar

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28. Free Powerpoint Templates 28 Sample blog content calendars

29. Free Powerpoint Templates 29 Share pair break 2 Turn to the person next to you and discuss: 1.What types of content can you generate? 2.Name a major challenge to creating content

30. Free Powerpoint Templates 30 Storytelling tools: Storify

31. Free Powerpoint Templates 31 Storytelling Tools: Animoto, Stupeflix

32. Free Powerpoint Templates 32 Storytelling Tools: Video http://www.youtube.com/nonprofitvideoawards

33. Free Powerpoint Templates 33 Reach out to those you want to attract Jewish educators Rabbis Federations Foundations Mom bloggers Alumni bloggers Local synagogues …and more http://www.flickr.com/photos/77941960@N00/4074083883/

34. Free Powerpoint Templates 34 Comment on their blogs, without talking about yourself Great idea, introduces you to them And they will check out your blog!

35. Free Powerpoint Templates 35 Remember the ABCs: Always Be Commenting Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts! Create a roster of guest contributors: alumni, donors, influencers, campers Added bonus: community- building practices

36. Free Powerpoint Templates 36 Added bonus: social widgets develop blog community Enable RSS feeds and “subscribe to blog” options Install a social commenting system such as Disqus, or the Facebook Commenting plugin Feed latest posts to the website, Twitter, Facebook, and side of the blog Include a “latest comments” widget on the sidebar of the blog

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38. Free Powerpoint Templates 38 http://amysampleward.org

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40. Free Powerpoint Templates 40 Let’s look at some blogs

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46. Free Powerpoint Templates 46 Don’t Forget to Measure! Google analytics Blog analytics Google feedburner Comments Tracking online mentions (socialmention, tweetmeme, etc.)

47. Free Powerpoint Templates 47 In summary… 1.Define the conversation theme(s) 2.Plan your content: gather, schedule, research 3.Plan for a year-round blog 4.Make the blog your kitchen table conversation space 5.Highlight stories, connect through storytelling 6.Begin to build a community of interest that will sustain your blog year-round

48. Free Powerpoint Templates 48 Storytelling resources http://www.socialbrite.org/2010/07/15/visual-storytelling- checklist/ http://www.socialbrite.org/sharing-center/media/ http://www.nten.org/blog/2011/10/04/visual-storytelling- nonprofits http://wiltonblake.com/define-nonprofit-storytelling/ http://wiltonblake.com/nonprofit-storytelling-resources- scoopit/ http://www.socialbrite.org/2011/04/21/8-great-examples- of-nonprofit-storytelling/

49. Free Powerpoint Templates 49 B’hatzlacha!

50. Free Powerpoint Templates 50 Debra Askanase Engagement Strategist debra@communityorganizer20.com Twitter: @askdebra@askdebra www.linkedin.com/in/debraaskanase Slideshare: www.slideshare.net/debaskwww.slideshare.net/debask Google Plus: http://gplus.to/askdebrahttp://gplus.to/askdebra Thank you!