1. Setting up a Student Television Unit: a case study at Lancaster University, UK Alberto Ramirez Martinell Michele Ryan Download presentation from http://lutube.tv/documentshttp://lutube.tv/documents

2. December 2007 No video cameras No editing software No facilities No equipment No access to any resource No access to the TV studio 2 project leaders

4. First Attempt Intermittent Org Co-Executives (2) Production Post Production & IT Business Unit President (Univ. Rep.) Unofficially, how it is now

5. Goal for next year Executive Committee will consist of the following…. Production On screen talent Behind the camera crews Post Production Editing & GraphicsIT & Infrastructure Business Unit Marketing/PR Secretary & Treasurer Functions President Univ. Rep Membership & Social

6. Being mentioned in the Student Newspaper Gained credibility Cover the Elections in the Student Union Doing Academic work Cleared out and got informed about Copyright issues Became an official Society Joined NaSTA (considering OSTN)

7. Assign Projects Agreed to work together with LUCinema Others started calling us for filming Began to design a revenue model Apply for funding Other media asked to join us Cover a major sport event (Lancaster vs York)

8. The first big meeting Let members decide what to do Assign pilots Monitor pilots Show case

9. Pimp My Room: Completed, but created issues Crew Development: Medium TREV: Scripted, practiced, filmed, never edited Crew Development: Disappeared School Promo: One initial meeting, never progressed Crew Development: Disappeared Reality Game Show: Several organizational meetings, but never filmed Crew Development: Medium

10. Cooking on a Budget: Completed and aired on time Crew Development: Medium Campus Cams: Completed early and aired on time. Crew Development: High (3 shows were produced)

11. Summary of Lesson Learned Don’t underestimate the resistance to change Don’t believe everything you’re promised Locate barriers then work around them Crews need to feel part of a team Knowledge of one job helps others If maturity is an issue. Give them time before assigning responsibility Give new people a project…immediately! Battle fear of uncertainly by grouping old and new members Start your revenue model ASAP Network, network, network. (everyone loves to be on TV so film them and they will support you!)

12. Technical information Website Wordpress engine Social Networking and Communication RSS, Web messages, Facebook Group Videos FLV videos hosted in a normal server

13. Problems Copyright information University Television Unit Student Radio Station Infrastructure Equipment Physical space Logistics

14. What we’ll do next year… Massive recruitment effort Team Building & Training Day Early projects & Stable crews Allow idea pitching often Re-organize the structure Set prestigious goals Network, invite guests

15. July 2008 Access to 4 video cameras Bidding for 2 HD cameras 10 executive members 45 registered members A dynamic website A domain (http://lutube.tv) Official Society (within the University) Around 20 hours of footage Nation-wide recognised as a Student TV Station (by means of NaSTA)