1. + Using MailChimp to create Extension-branded newsletters Send Your Message to the Masses March 19, 2014 - Emily Pitts, CAES OIT March 19, 2014Send Your Message to the Masses : : Using MailChimp WELCOME! Enter your name in the chat window for attendance WELCOME! Enter your name in the chat window for attendance

2. + In this session, we’ll… Import a template Modify the template Set up a campaign Add content Examine preview tools Discuss best practices for send times, subject lines, etc. March 19, 2014Send Your Message to the Masses : : Using MailChimp

3. + Extension Template Create banner Adjust colors Adjust typography UGA Extension brand MailChimp stamp EEO statement Mobile-friendly March 19, 2014Send Your Message to the Masses : : Using MailChimp

4. Mailchimp Overview www.mailchimp.com March 19, 2014Send Your Message to the Masses : : Using MailChimp

5. + March 19, 2014Send Your Message to the Masses : : Using MailChimp > Mailchimp home page

6. March 19, 2014Send Your Message to the Masses : : Using MailChimp  Mailchimp login

7. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Mailchimp account dashboard Menu Quick action tools Account info Getting started tools / recent activity

8. Templates March 27, 2014Send Your Message to the Masses : : Using MailChimp

9. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Campaigns Saved templates button

10. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Templates https://us1.admin.mailchimp.com/templates/ Create template button Pay attention! Look for the description here for differences between Templates and Campaigns. Pay attention! Look for the description here for differences between Templates and Campaigns.

11. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Choose import option

12. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Browse file

13. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Modify template YES – colors, font styles NO – hideable sections, banner, logo choice Notice *||* code and odd logos at bottom. You are in the TEMPLATE EDITOR, not the CAMPAIGN EDITOR Refer to cheatsheet for list of editable styles We’ll look at the banner, visibility options and logo in the campaign in a minute… Save and Exit Good to know! You can also edit type styles and colors in the campaign editor. Good to know! You can also edit type styles and colors in the campaign editor.

14. Create a Campaign March 27, 2014Send Your Message to the Masses : : Using MailChimp

15. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Campaigns “Create Campaign” https://us1.admin.mailchimp.com/campaigns

16. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Choose Campaign type Regular ol’ Campaign RSS-Driven Campaign

17. March 27, 2014Send Your Message to the Masses : : Using MailChimp  1. Recipients Choose a list Set up your first list

18. March 27, 2014Send Your Message to the Masses : : Using MailChimp  2. Setup Name your campaign Email subject From name From email address Extras – Social Media

19. March 27, 2014Send Your Message to the Masses : : Using MailChimp  3. Template Pick a template > Saved Templates Can’t decide? You can switch templates after you enter content, but your content *might* get misplaced. Stay sharp. Can’t decide? You can switch templates after you enter content, but your content *might* get misplaced. Stay sharp.

20. March 27, 2014Send Your Message to the Masses : : Using MailChimp > Saved Templates

21. Similar to design view we saw Take a look at the page: Banner needs attention Date Sample text Table of contents Logo March 27, 2014Send Your Message to the Masses : : Using MailChimp  4. Design Look familiar? The campaign editor has very similar elements as the template editor. Look familiar? The campaign editor has very similar elements as the template editor.

22. March 27, 2014Send Your Message to the Masses : : Using MailChimp Modify banner Click “Edit” Select an image (need sample image on file) Adjust image size if too big Crop image if not banner-friendly (600x72px is good) Add text Do other stuff Save

23. March 27, 2014Send Your Message to the Masses : : Using MailChimp Hide items

24. March 27, 2014Send Your Message to the Masses : : Using MailChimp Choose logo

25. March 27, 2014Send Your Message to the Masses : : Using MailChimp Edit content Pay attention to formatting Use headings to help set apart content Use TOC headings to populate table of contents

26. + Preview checklist Are your links working and correct? How does your email look in different email clients? Are there clear breaks between your paragraphs? Is your table of contents correct? Are all of your images showing up? Is your contact information correct? Have you had another person read all of your content? March 27, 2014Send Your Message to the Masses : : Using MailChimp

27. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Preview Web and mobile views See how your dynamic content is picking up Is your TOC correct? Are the correct items hidden? Does everything line up okay?

28. March 27, 2014Send Your Message to the Masses : : Using MailChimp Send a test! Check for problems Send to: Accounts that use different email clients Accounts with access to different devices A coworker to double-check your content This is just a test… Don’t distribute this newsletter like it’s the real thing! This is just a test… Don’t distribute this newsletter like it’s the real thing!

29. March 27, 2014Send Your Message to the Masses : : Using MailChimp  5. Confirm

30. + Final checklist Have you made all final edits? Check your links again! Have you set the correct subscriber segment? Is everything linked that should be? Do you have a text-only version? Is the content identical? Have you scheduled a delivery time? March 27, 2014Send Your Message to the Masses : : Using MailChimp

31. March 27, 2014Send Your Message to the Masses : : Using MailChimp Schedule

32. + When IS the best time to send? It depends. Who are you trying to reach? What is your audience? What are you trying to accomplish? Track open and click rates, what do you see for your messages? March 27, 2014Send Your Message to the Masses : : Using MailChimp

33. Reporting March 27, 2014Send Your Message to the Masses : : Using MailChimp

34. + Monitoring sends - problems Track bounces High number of bounces may flag your account Avoid bounces, send one last invite via your text email Track complaints Allowed about 1 per 1000 sends High number alert Mailchimp High number may shut your account down If proof of opt-in viable, complaint not as powerful as SPAM Track unsubscribes March 27, 2014Send Your Message to the Masses : : Using MailChimp

35. + Monitoring sends - success Track deliveries Track open rate ~20-30% is good for a starting list The more targeted your audience, the better rate Track click rate Which links received most clicks? Was link action driven? Did supporting text help draw attention? March 27, 2014Send Your Message to the Masses : : Using MailChimp

36. March 27, 2014Send Your Message to the Masses : : Using MailChimp  Reports

37. March 27, 2014Send Your Message to the Masses : : Using MailChimp Campaign report 1

38. March 27, 2014Send Your Message to the Masses : : Using MailChimp Campaign report 2

39. + Sending your 1 st campaign: 1. Establish a MailChimp account 2. Set up a new subscription list 3. Import and modify a template 4. Create your first campaign 5. Add your content 6. Preview your newsletter 7. Send your newsletter 8. Monitor success and track problems March 19, 2014Send Your Message to the Masses : : Using MailChimp

40. Advanced Techniques March 19, 2014Send Your Message to the Masses : : Using MailChimp

41. + Learn more about: Setting up your first subscription list: http://kb.mailchimp.com/article/how-do-i-create-a-new-list Building sign-up forms: http://kb.mailchimp.com/article/how-do-i-build-and-design-my- signup-form-and-response-emails http://kb.mailchimp.com/article/how-do-i-build-and-design-my- signup-form-and-response-emails Adding newsletter archives to your site: http://kb.mailchimp.com/article/how-can-i-set-up-an-archive-of- my-campaigns http://kb.mailchimp.com/article/how-can-i-set-up-an-archive-of- my-campaigns March 19, 2014Send Your Message to the Masses : : Using MailChimp

42. + Ask for help with… Using the newsletter to send updates from a blog Embedding a subscription form on your website Including a link to archives on your site Giving OIT staff access to your account March 19, 2014Send Your Message to the Masses : : Using MailChimp

43. + March 19, 2014Send Your Message to the Masses : : Using MailChimp Visit www.caes.uga.edu/unit/octs for more resources and WIMBA archives.www.caes.uga.edu/unit/octs See www.caes.uga.edu/unit/octs/resources/email-newsletters for detailed e-newsletter information. An updated template will be available AFTER March 19.www.caes.uga.edu/unit/octs/resources/email-newsletters Questions? Emily Pitts epitts@uga.edu 706-542-0811