1. Social Networking Micro-blogging Here to stay or just another fad?

2. Who Me? Craig Murphy http://www.craigmurphy.com/blog Craig.Murphy@craigmurphy.com http://www.twitter.com/CAMURPHY Scottish Developers Agile Scotland DotNet Developers Group Author, Reviewer, Podcaster

3. Social Networking FriendsReunited Friendster Plaxo LinkedIn MySpace Bebo Facebook

4. Social Networking – What’s it about? Generating a network of friends and colleagues – Understanding what they are doing and when – Sharing content, videos, photos, etc.

5. Social Networking – Finding People Search – Issues related to security [Facebook] Appears to attract folks who you may not have kept in touch with – Why is this?

6. Social Networking – Addictive? A lot of employers/corporates have blocked social networking URLs – Staff are spending too much time getting their “Facebook time” – Facebook is by no means unique

7. Social Networking – Ease of Use Networking code and user interface attracts folks from all generations – Many use “cool Web 2.0” features – Ease of use – Massive “reach out” to a variety of data sources

8. Social Networking – Internal Use? Can we take this code inside the firewall and use its functionality in-house? Many organisations implement their own “people” systems – Rarely are they feature rich user interfaces – Lack “reach out” and integration with other data sources

9. Social Networking - Security How do such sites verify who you are? – A valid e-mail address? – Some sort of human interaction via an SMS and your mobile ‘phone? A lot of fake celebrities on many social networking sites

10. Social Networking - Security Employees often sign up to more than one social networking site... – They provide a range of personal details to each – Trawling through the sites can reveal a lot information that could be used to steal identity

11. Micro-Blogging Twitter Pownce Tumblr Jaiku MySay Moodhill Frazr IRateMyDay

12. Microblogging – What’s it all about? Short trickle fed group messaging – “in a micro-presentation about Web 0.2 by Phil” – “packing for MIX07, travel to London at 1400” Vertical stacked news feed applications – E.g. TeleTwitter

13. Micro-Blogging – Community Spirit I am enjoying a real community spirit – [from Twitter] It’s great knowing what the [UK] Community folks are doing – I meet a lot of folks 3-4 times per year – Using Micro-Blogging helps keep me aware of what they are doing

14. Social Networking - Conclusions The Future? – Bring the social networking concept in-house – Make it work internally – Harness the power of the rich UI and data integration – Enjoy cross-company data collaboration

15. Micro-blogging - Conclusions Micro-blogging – Globally share knowledge and activities across your organisation – Try it: set up a Twitter feed of your own... – Take a look at http://www.twitter.com/LAFDhttp://www.twitter.com/LAFD

16. Last Words... Sheer profusion of social networking sites and micro-blogging facilities is a problem – “no need for that”, Phil Winstanley 1158 today! Some sites offer post once propagate to many Some sites, e.g. Facebook, offer extensibility via applications – Security concerns (access to contacts, etc.) – Scalablity