1. Online Recruitment Advertising and Marketing How to choose the best job board

2. Contents Online marketplace Jargon-buster Website definition Choosing job boards Case Studies

3. The online market place 30 million (62%) 13 million 3 million Broadband = 60% 23 hours per week 72% of jobseekers applied for the jobs they found online, of those 65% gained interviews and 56% of those got the job. (NORAS)

4. Why Recruit online? Fast and efficient 24 / 7 culture Tracking Cost – effective Brand Building capacity Average age 34 13.6 years’ work experience Earning on average £34,600 per annum Looking at five sites for a job Who is the average job seeker?

5. Past the jargon… Unique Users Visits Page impressions Hits Applications Registered User Candidate Profiles (CVs) Click Through CPM MPU Super-banner Traffic IP = Internet Protocol Cookie = file on a Web user's hard drive

6. Website Definition

7. Generic Sites

8. Vertical Sites

9. Publication Sites

10. Portal sites

11. Choosing the right site

12. Preparation As much relevant information as possible is required – Industry sector? Title and description? Salary and benefits? Location? Qualifications? Experience? Where are the candidates now? Budget?

13. Examples “We want to recruit someone to be a finance assistant, working in a team of five in London.” We require a recently qualified (ACCA/CIMA) Financial Assistant, to be part of a team in a vibrant Legal office in the West End of London. The candidate should have 3 years experience and may possibly be currently working in a private law firm, or commercial business. The salary is £35,000 and includes a pension scheme and gym membership. We have a budget of £1000 for advertising.

14. Site Audit Traffic? ABCe? Established? Demographics? Marketing? Links and alliances?

15. Sexy Site? Site design? Easy to use? Up to date? Editorial content? Search facility? Keywords/location/industry? Similar jobs on the site? Application process? Competitors?

16. Copywriting How much do we read on screen? Job Title Search Criteria Employer brand Action process?

17. Layout 19 mentions of “Quantity Surveyor”

18. And now…

19. Case Studies

20. LCG Bioscience

21. The Brief…. To recruit male and female volunteers aged 18 +

22. Objectives To alter perception of clinical trials Raise Profile Recruit volunteers

23. Who Where How Strategy

24. Proposal Entertrials.co.uk Jobsreunited.co.uk Hotrecruit.com Tnt.magazine.com Saga.co.uk

25. Campaign Entertrials.co.uk Jobsreunited.co.uk Tntmagazine.com

26. Results 4,300 Clicks 250 Applications Cost per application - £24 Cost per click - £1.40

27. Other Successes Promethean – Technical Helpdesk Advisor Kidde – Graduate Engineer McIntyre – Support Workers SAHA – Accounts Officer (Salvation Army Housing Association)

28. Finally……