1. BP MS 150 FUNdraising 101 How You CAN Do It! December 3, 2014

2. Agenda Safety Moment - Brad Webb, Physical Therapist Welcome – Richard Morrison, Regional President - GoM & BP MS 150 Executive Sponsor What Your Efforts Mean – Michelle Kyle, MS Ambassador NMSS Tools - Mindy LeBlanc, MSS Development Manager How to Raise Funds – George Carter, Club 300 Member BP Matching Programs – Sally Kolenda, Associate Director & Coordinator, External Affairs Team BP Fundraising Ideas - Tammy Fugate, Team BP Fundraising Coordinator Q & A 2

3. Welcome - Richard Morrison, Regional President – GoM & BP MS 150 Executive Sponsor

4. What Your Efforts Mean – Michelle Kyle, MS Ambassador

5. NMSS Fundraising Tools - Mindy LeBlanc, MS Society Development Manager

6. Fundraising Tips- Best Practices Set a fundraising goal: team and individual Make sure you have a Champion who is living with MS to rally around Share team successes: who are your top fundraisers, what creative fundraising methods are your teammates doing Matching gifts Include fundraising tips and information about the progress in MS to your donors to keep them engaged Always thank your donors 6

7. National MS Society Tools and Resources www.bpms150.net 7

8. Fundraising Tools 8

9. Goal-setting 9 2013 -713 riders raised $1.2 million -Avg per rider of $1,720 2014 -604 riders raised $1.25 million -Avg per rider of $2,069 2015 -$1.25 million -Avg per rider ???

10. Participant Center Fundraising Personal Page You must: 1.Add a goal - make it a S-T-R-E-T-C-H! 2.Update your picture 3.Tell your story- Why are you riding? Challenge or for someone living with MS 4.Create a personal link for your emails- shortcut to donate 10

11. Set a goal Tell your story Tell Your Story and Set a Goal

12. 12 Add a picture Explain Why You Are Riding

13. 13 Logging In

14. 14 Home Page of Participant Center

15. 15 Sending an Email

16. 16 Fundraising Progress

17. 17 Editing Your Personal Page

18. 18 Creating A Personal URL

19. 19 Adding Photos or A Video

20. 20 Thermometer and Honor Roll

21. Team vs. Individuals Fundraising Team: Company-Hosted Meals Dunking Booths Jeans Days Bake Sales Golf Tourneys Restaurant nights Individual: Silent Auctions Personal Matching Wine and Cheese Parties Other fun-themed parties: Salsa dancing/Bands Raffle tickets Shaving head & other creative measures 21

22. FUNDRAISIN G LEVEL PRIZE CHOICE $1,000Polo or $35 GC $1,500Watch or $60 GC $2,000Deluxe Cooler Seat or $85 GC $2,500Rolling 26" Duffle Bag or $100 GC $3,500Top Fundraiser Jersey and $125 GC $5,000$150 GC and jersey $7,000$200 GC and jersey $10,000$300 GC and jersey $12,000TOC or $500 GC, includes jersey $15,000TOC and $100 or $500 GC and polo. $20,000$500 GC $24,000TOC for 2

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24. How to Raise Funds – George Carter, Club 300 Member

25. BP Matching Programs – Sally Kolenda, Associate Director & Coordinator, External Affairs

26. 26 BP MS 150: Maximizing Contributions BP has two giving programs in the US that encourage employees to personally make a difference in communities across the country. BP Foundation’s Employee Matching Fund (Global Program) −Since 2001, BP Foundation has provided more than $4 million in matched contributions to the National MS Society  $3,965,480 - Matching Effort  $66,287 - Matching Time BP America’s Fabric of America program (US Program) −Since 2007, BP employees have requested more than $400,000 on behalf of the MS Society through the Fabric of America program Fabric of America website: https://www.easymatch.com/BPFabric Employee Matching website: https://www.easymatch.com/BPMatch

27. 27 Employee Matching Fund BP Foundation’s Employee Matching Fund (Global Program) −Provides up to $5,000 per employee/per year through:  Matching gifts: employee monetary contributions  Matching time: individual and team volunteering  Matching effort: fundraising for sponsored events such as the BP MS 150  Employee participants can accept donations by both BP employees and non-BP individuals −Annual Matching Limit: $5,000 - If donations exceed employee limit, encourage some employee donors to submit an individual Matching Gift request and designate the participant (employee) name on their request

28. 28 Employee Matching Fund Important things to remember about matching funds: −Matching funds are paid out after the donation is made; they are not pledged −Matching funds cannot only be used for the minimum BP MS 150 fundraising requirement −Matching funds may not be used for any registration fees −Employees cannot receive a benefit from the matching portion −BP MS 150 employee participants seeking donations from third party vendors and/or suppliers who do business with BP should not have direct responsibility for the contract or relationship −No “double dipping” - BP MS 150 employee participants should ensure that BP employees donating to them do not submit an individual matching request as well  A list of donors and donation amounts should be attached to participant’s Matching Effort request upon completion of the event

29. 29 Employee Matching Fund Donations cannot be pooled and given to a BP MS 150 employee participant for submission −For example, a contractor and/or family member participating in the ride cannot give money collected to BP employee for submission The Matching Time component can be used for those BP employees who are not riding but volunteering their time for the event −Volunteer time is combined on one individual Team Time request −Team Time does not count against an employee’s $5,000 annual matching limit Agency name as it appears on matching website: National Multiple Sclerosis Society, Houston, Texas

30. 30 Fabric of America Each year, BP allows each of its US-based employees to direct $300 of corporate funds to their charitable program of choice −Funds can be given to one organization or split into two $150 grants −Employees can support everything from little leagues and local nonprofits to schools, debate teams, bands and science clubs Unlike the Matching Program, Fabric of America does not require employee time or money Fabric of America funds may only be used for the minimum BP MS 150 fundraising requirement for BP employees who are participating in the ride Fabric of America funds may not be used for any registration fees Fabric of America funds cannot be matched BP MS 150 participant (employee) must ensure that Fabric of America and matching funds are reported separately to the National MS Society

31. 31 Fabric of America How to use Fabric of America funds for BP MS 150 fundraising: 1.Log into the website using BP credentials: https://www.easymatch.com/BPFabric 2.Find the agency name as it appears on the website: National Multiple Sclerosis Society, Houston, TX 3.When making the request, be sure to designate the BP MS 150 participant name in the description 4.Within six weeks, a check will be sent to the employee that made the request a.If YOU made the request, simply submit the check to the National MS Society with your information so it can be credited to your account b.If another employee made the request, have them give you the check, which you will submit directly to the National MS Society

32. 32 Follow Up For any questions, please contact: EmployeeDonations@bp.comEmployeeDonations@bp.com for Fabric inquiries BPFoundation@bp.comBPFoundation@bp.com for Matching inquiries Iris Cross, Executive Director, BP Foundation Sherry Strasner, Associate Director, BP Foundation Employee Matching Fund website: https://www.easymatch.com/BPMatch/ Fabric of America website: https://www.easymatch.com/BPFabric/

33. Team BP Fundraising Ideas - Tammy Fugate, BP MS 150 Fundraising Coordinator

34. 34 Team BP Fundraising Ideas Fitness Center Team BP scannables Restaurant fundraisers MS Awareness Scannables Fundraising Tip – Team Captain Updates Other events (TBC) Details on events will be in Team Captain Updates & on BPCommunities.com

35. 35 Team BP Online Store 15% Donated Back Team BP Online Store

36. Questions? 36 Send questions to: TeamBPMS150Captain@bp.com To register and for more information on other events: NMSS: www.bpms150.netwww.bpms150.net BP Communities – www.bpcommunities.comwww.bpcommunities.com Find Information: Matching Fund: http://employeematchingfund.bpweb.bp.com/http://employeematchingfund.bpweb.bp.com/ Fabric of America Fund: https://www.easymatch.com/BPFabric https://www.easymatch.com/BPFabric