1. Haribo By
CCHS

2. The New Advertisement

3. The Product Haribo Starmix is a combination of gelatin sweets.
Includes; eggs, hearts, rings, cola bottles and gummy bears.
All have individual tastes and colours.

4. Unique Selling Point
Kids and grown-ups love it so – the happy world of Haribo.
Quality of the brand.
Childhood memories.
Different shapes and colours, appeal to children.
Variety of sweet tastes and textures, E.g. foam hearts.

5. Background 1920, Haribo founded by Hans Riegel snr.
In 1962 Haribo aired their first ever TV advert.
In 1986 Haribo purchased Maoam.
In 2003, Haribo received “The most trustworthy confectioners”.

6. Competitors Skittles Chupa Chups First produced in the UK in 1974.
“Taste the rainbow”.
Chupa Chups
Was founded in 1958.
Appeal to both children and adults.

7. Previous Advertisements
Large variety
Based on similar theme
No print adverts

8. Synopsis Bored teenager, Kevin.
Grandmother comes home with Haribo Starmix.
Goes on an adventure with each sweet.
Friends witness him acting immature.
Kevin is shocked and embarrassed.

9. Key Message Appeals to teenagers. Different audience.
Gap in their current adverts

10. Demographic Profile 13-17 years old.
Working class and skilled working class.
Male and female.
Low paid, part time work.
Full time education.

11. Psychographic Profile
Mainstreamers.
Full time Education.
Unlikely to have developed their own psychographic profile.
General population.

12. Mood Board Bored teenagers. Shopping. Superheroes. Hot egg. Planets.
Love.
Friends.

13. How does the advert appeal to them?
Comedies.
Inner child.
Bored teenager, watching TV.
Socializing, with friends and a packet of Haribo.
Ultimate satisfaction.

14. Timing & Location Channel 4 and ITV1. Maximum Exposure.
Relates to target audience.
Convenient timing

15. Overview of Production tasks
Props and costumes
Script
Storyboard
Budget
Cast and crew profiles
Action Plan
Health and safety
Recce

16. Job Roles & Responsibilities
Different roles, need different skills.
Camera Operator.
Editor.
Director.
Scriptwriter.
Soundman.

17. Evaluation Time keeping Initial paper work Team work Actor
Keeping on tasking
Communication
Initial paper work
Actor
Lighting
Equipment

19. The New Advertisement