1. Cereal Boxes L.O To understand the conventions used on cereal boxes To begin to analyse a cereal box through using those conventions To analyse why these conventions have been used

2. How to look at a cereal box Target audience Brand Layout/Layering – what is in the forefront, behind, the image which stands out the most Character Colours Themes Icons – significant objects Copy (any other text) USP (Unique Selling Point)

3. Looking at cereal boxes Think about why they have used these things on their box and why. How does it attract the audience?

5. Target audience children - bright colours and cartoon character Brand – Lucky Charms Sparkly showing luck and excitement, Irish connotations Layout / Layering – Copy at forefront to show new improvements, followed by character to show excitement and images of fun cereal Colours – Lots of colours to show excitement and fun Theme – the Irish connotations, lucky and in your face fun Icons - bold images of cereal showing the variety and different shapes and fun objects. Copy / USP New bigger marshmallows Fun and exciting cereal that is unique and appeals to kids Character Leprechaun, associated with friendly and lucky Irish

7. Colours – red and white and best for advertising. Simple, sexy Brand – Bright, bold and name of maker. Ties in with the name of cereal Copy – nutritional information 2% fat targets healthy eaters and Target – women who are interested in health and keeping in shape Layout/Layering The key picture is the brand, the slight picture at the side reminds us of slim waist. Shows natural ingredients. Themes Health and natural Minimal and trendy Icons The natural ingredients to show that it comes from corn to flake with nothing else. USP – 2% fat One of only cereals who have 2% fat.

8. Your turn Find your own cereal box aimed at children and create a Powerpoint as I have. Annotate all 7 conventions and how they attract the audience. EXT: Find a cereal aimed at adults and do the same.