1. A Basic Expectation Regardless of digital format, content should be useful to us anywhere, any time, on any device.

2. A Basic Assertion Digital assets will be created and will be managed and this will have significant consequences for us

3. Digital Asset Management “The Survey” Mairead Martin Oren Sreebny Ron Kraemer

4. Who Responded to the Survey Chicago Cornell Duke Michigan State Notre Dame Penn State San Diego Virginia Virginia Tech Wisconsin Yale 5 have documented a DAM strategy

5. Providing Leadership (11 respondents)

6. Content Driving Strategies (11 respondents)

7. Third Party Collaborations Coalition for Networked Information (CNI) DuraSpace Hydra Community/Partners Matrix [Digital Media?] Mellon Foundation Other universities Sports organizations (NASCAR, NBA, etc.) The Internet Archive

8. Vendor Relationships Blackboard ContentDM Dspace Fedora Kaltura Media Beacon OJS [Open Journal Systems] Omeka OpenText Sakai Vivo VTLS Vital WordPress

9. Other One campus has done an RFI About half interested in a joint RFI

10. Challenges Inadequate central storage and infrastructure services metadata-related items tools for search and discovery provisioning and editing tools enterprise rights management tools Duplicate tools/systems/services Inefficient processes and workflows Inconsistent resource allocation/alignment/application

11. Technology Characteristics Few tools or processes in place Unique un-coordinated digital capabilities at department level Centrally coordinated capabilities emerge Enterprise-wide tools and processes defined and implemented Digital capabilities woven into culture and organizational thinking Cultural Characteristics Awareness that there must be a better way to share information Departmental silos exist with individual initiatives Leadership focuses on digital vision, strategy and policies Education, training and change management programs initiated Enterprise Technology & Cultural Capability High Low Technology and Cultural Capability Model Phases of Capability Phase1. Limited2. Fragmented3. Coordinated4. Enabled5. Integrated Empowered Collaboration We Are Here

12. Digital assets exist and will be managed… What is our role? What are the challenges? What are the opportunities? Do we need to act?