1. http://www.flickr.com/photos/girlish_evil/262225769/in/photostream/ Internet Advertising on the Edge Marissa Louie CEO of AD-Village.com @malouie

2. RIP Good Times… for Internet Advertising? http://www.flickr.com/photos/balakov/370221198/

3. Layoff Tracker Sez… Razorfish down 146 (8%) Federated Media down 7 Adbrite down 40 Adzilla down 90 (99%) http://techcrunch.com/layoffs/ http://www.flickr.com/photos/lieberwirth/530411010/

4. Ad Network Shutdowns…in niches Political: Pajamas Media RSS ads: Yahoo’s Semantic ads: Peer39’s Behavioral ads: Jellycloud (Congress) Several smaller ad networks http://www.flickr.com/photos/fms-sabine/149189399/

5. http://www.flickr.com/photos/30278749@N05/2837354142/ “ D istribution must evolve into a science, as reaching consumers in a fragmented, personalized environment will become increasingly complex ” --Razorfish Digital Consumer Behavior Study, Dec. 2008

6. So, Marissa, WTF… Why would anybody start an ad company right now? http://www.flickr.com/photos/georgio/82574880/

7. OPPORTUNITIES. Ad targeting: room for improvement

8. Big Wig Attention and Action Feb: Interactive Advertising Bureau (IAB) issued: Reach measurement guidelines Standardization of key industry metrics Agreements to simplify interactive ad operations http://www.flickr.com/photos/fms-sabine/148610857/in/set-72157601637404933/

9. Smaller companies need help with ad revenue Web 2.0: Great product distribution… l00000ow revenue THEY NEED: RELEVANT ADS HIGHER PAYING ADS http://www.flickr.com/photos/sunanwar/3160788875/

10. “ W e all come across irrelevant ads, even more now that a) we're entering the equivalent of an online media recession, and b) Google needs even more clicks to feed its profitite (profit appetite).. ” -Jay Weintraub, Founder of LeadsCon http://www.flickr.com/photos/yoshiko314/305668831/

11. Integration with Social Media Advertising (+) social media distribution = $$$ http://www.flickr.com/photos/jeremybrooks/3230875948/

12. Earn $ Viral Hooks Leverage online presence Brand Memorability The Wheels of Viral Marketing Content: great, new, and consistent Improvement Prioritize: Time and ROI Take risks Call to Passion Call to Action Authentic Useful, relevant information Cheapness Forwardability, Transferability Action Planning and Implementation Price Content and Relevancy Scalability

13. “ W e want to immerse our readers in advertising experiences. ” -Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB) http://www.flickr.com/photos/yoshiko314/305668831/

14. Longer term Mobile advertising has 4 billion reach (Web: 800m) Shift from advertising agencies to online model MORE publishers hostING their own websites http://www.flickr.com/photos/yoshiko314/376926598/in/set-72157601019377770/

15. Mary Meeker’s View of the World in 50 Slides

16. Digital Advertising’s Future More fully integrated video online Gains against traditional media Better quality metrics More personal sites  more ad inventory ROI-focused ads win Paid brand evangelists http://www.flickr.com/photos/charlesfuller/28965928/

17. But all I want is… Easy-to-use ad search & ad recommendations Higher-paying ads http://www.flickr.com/photos/charlesfuller/28965928/

18. Contact me. Marissa Louie Founder & CEO, AD-Village marissa@ad-village.com (510) 375-1941 “AD-Village recommends high-paying ads to website publishers” www.flickr.com/photos/21644167@N04/2877304479

19. ad-village.com marissa@ad-village.com marissalouie.com twitter.com/malouie These slides are posted at slideshare.net/malouie slideshare.net/malouie on your internets

20. Additional slides http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

21. Service Providers relevant to Advertising SEO / SEM consultants http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

22. Lead Generation http://www.flickr.com/photos/photo_art/2412682032/ Service Providers relevant to Advertising

23. Affiliate Marketing http://www.flickr.com/photos/photo_art/2412682866/in/set-72157600301319270/ Service Providers relevant to Advertising

24. Brand Engagement http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/ Service Providers relevant to Advertising

25. http://www.flickr.com/photos/photo_art/2411859477/in/set-72157600301319270/ Service Providers relevant to Advertising Database Mining

26. Digital Video Creators & Editors http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/ Service Providers relevant to Advertising

27. Advertising ((kisses)) Marketing and PR http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/ Service Providers relevant to Advertising