1. Social Media for Business 1 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

2. Arun Nair Indianeye.org INTRODUCTION 2 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

3. Arun Nair Indianeye.org What is social media? Why social media for business? How to get started with social media Picking the right tools The No’s in social media, mistakes to avoid Interactive session – Q&As Session Agenda 3 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

4. Arun Nair Indianeye.org WHAT IS SOCIAL MEDIA? 4 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

5. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques” 5 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

6. “Media that is created to be shared freely, globally” 6 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

7. Arun Nair Indianeye.org You aren’t a stranger to social media In the past people met, gathered to share their passions and collaborate. Gatherings, conferences, meetings. Social Media is an extension of basic communication, not very different from what you do everyday. 7 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

8. Arun Nair Indianeye.org WHY SOCIAL MEDIA? 8 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

9. There are TV Ads, Magazines, Radio which can get you impact, quicker. So Why Social Media? 9 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

10. Can you afford NOT to? 10 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

11. “We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers” - Chris Anderson, The Long Tail 11 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

12. 87% trust a friend’s recommendation over critics review - Marketing Sherpa 12 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

13. 3 times more likely to trust peer opinions over advertisement for purchasing decision - Jupiter Research 13 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

14. 1 word of mouth recommendation has impact of 100 TV ads! - bzzagent.com 14 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

15. Aspects of social media 15 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

16. Arun Nair Indianeye.org One message BEFORE social media 16 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

17. Arun Nair Indianeye.org One message AFTER social media 17 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

18. Your competition is on social media! 18 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

19. Arun Nair Indianeye.org Statistics don’t lie Twitter, another new entrant has displaced MSN! The Internet world is now dominated by Social Media websites! 19 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

20. Arun Nair Indianeye.org HOW TO GET STARTED 20 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

21. Arun Nair Indianeye.org Don’t focus too much on the tools. Important to have a robust social media strategy for your business. Plan well Total campaign time 1.2. 21 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

22. Public Relations Social media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking. 22 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

23. Customer Support Where traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users. 23 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

24. Market Research Having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research. 24 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

25. New Product Development Some companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts. 25 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

26. Hiring & Recruitment Social media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations. 26 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

27. Promotions Some of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion. 27 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

28. Sales This newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall. 28 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

29. Arun Nair Indianeye.org PICKING THE RIGHT TOOLS 29 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

30. Facebook is a social network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. 30 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

31. Arun Nair Indianeye.org Facebook is the 2 nd most visited/trafficked website in the world. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook 31 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

32. 1,500,000 local businesses are active on Facebook Creating more than 5,300,000,000 fans! 32 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

33. Arun Nair Indianeye.org What can businesses do on Facebook? Brand Fan Pages A Facebook Page is a public profile that enables you to share your business and products with Facebook users. Pages are similar to personal profiles and brands accumulate fans instead of friends. Within pages you have the option of posting and collecting content, importing Twitter and blog feeds, collecting user reviews, and hosting discussions. 33 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

34. Arun Nair Indianeye.org 34 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

35. Arun Nair Indianeye.org What can businesses do on Facebook? Applications An application is a platform for developers which provides a framework to build tools which Facebook users can add to their profile. Applications range from chat to games to mobile. Connect/Share Facebook Connect and Facebook Share are additions to your brand’s existing web site or blog which allow you to integrate their Facebook presence with other online media. Facebook Connect is an open identifier which allows users to take their Facebook profile with them when they shop, comment, or browse on other web sites. 35 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

36. Arun Nair Indianeye.org What can businesses do on Facebook? Advertising Facebook offers banner advertising which can target age, gender, location, relationship status and interest, or music and lifestyle interests. 36 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

37. Twitter is a microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters and delivered to the author's subscribers who are known as followers. It is the simplest form of blog. But in simplicity there is often great power. 37 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

38. Arun Nair Indianeye.org More than 200 million registered users. New users signing up at the rate of 300,000 per day. 190 million unique visitors come to the site every month. Over 50 million “tweets” are sent in a day. 37% of active Twitter users use their phone to tweet. Around 600 million search queries per day. 38 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

39. 1 Good Tweet is equivalent to 10,000 impressions! You now have a virtual PR and marketing team that works for free 39 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

40. Arun Nair Indianeye.org What can businesses do on Twitter? Branding, promotions. News, Events Monitoring, Competitive tracking. Innovation, Research Networking Search engine optimization. Put out vacancies, job postings. Relationships Customer Service 40 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

41. Arun Nair Indianeye.org Twitter 41 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

42. LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients. 42 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

43. Arun Nair Indianeye.org Linkedin LinkedIn has over 65 million members worldwide. This means an increase of around 1 million members month-on-month since August last year. India is currently the fastest-growing country to use LinkedIn, with around 3m total users. Of all social networking websites, LinkedIn has the most financially affluent audience. 75% of users on LinkedIn have a college degree. High index of graduates and post graduates. Over 70% are 35 years and above. 43 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

44. Arun Nair Indianeye.org What can businesses do with LinkedIn? Make professional connections, find business opportunities. Is replacing the resume. Reference checks. Great place to find referrals. Post jobs. Through LinkedIn Answers, users can get their questions answered through the community. 44 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

45. Arun Nair Indianeye.org What can businesses do with LinkedIn ? 45 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

46. Arun Nair Indianeye.org What can businesses do with LinkedIn? 46 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

47. YouTube is a video sharing website on which users can upload and share videos. 47 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

48. Arun Nair Indianeye.org People are watching 2 billion videos a day on YouTube. Every minute, 24 hours of video is uploaded to YouTube. 52% of users visit YouTube atleast once a week. An average user spends 15 minutes a day on YouTube. Streams 7 times more video per month than its nearest competitor. 48 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

49. Arun Nair Indianeye.org What can businesses do with Youtube? Training and support. Marketing and brand enhancement. New employee orientation. Product overviews, demonstration. Customer testimonial, customer success stories. 49 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

50. Arun Nair Indianeye.org What can businesses do with Youtube? 50 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

51. Arun Nair Indianeye.org THE NO’S IN SOCIAL MEDIA 51 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

52. No hard selling (educate first) 52 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

53. Don’t lie, don’t pretend. Be transparent. 53 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

54. Don’t get caught up in the race for followers. Forge a strong community with the existing ones instead and the numbers will follow. 54 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

55. Don’t fight your customers and expect to win 55 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

56. Don’t lose sight of your objective 56 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY

57. www.alansargroupae.com Dubai Thank You!!! 57 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY