1. 2008 Christmas Presentation
Presented by: Sasha Taylor

2. MAXFIELD CANDY COMPANY BOGDON CANDY COMPANY
Salt Lake City, UT
Brands
Mrs. Fields
Maxfield’s
Products
Boxed Chocolates
Novelty Chocolates
Fudge
Crème Sticks
BOGDON CANDY COMPANY
Kansas City, KS
Brands
Bogdon’s
Choctails
Products
Reception Sticks
Double Dip Candy Sticks
KENCRAFT
Alpine, UT
Brands
Kencraft
Kencraft Classics
Products
Specialty Hard Candies
Designer Canes
Panoramic Eggs
Handcrafted Icing Decorations
DYNAMIC CHOCOLATES
Vancouver, BC Canada
Brands
House of Brussels
Botticelli
Products
Truffles
Seashells
Boxed Chocolates
Drinking Chocolate
Molded Chocolates
Novelty Chocolates

3. Dynamic Confections Overview
Company
Founded
Acquired by Dynamic Confections
Maxfield Candy Company
1946
1993
Kencraft
1969
1994
Dynamic Chocolates
1989
1999
House of Brussels
1983
2006
Bogdon Candy Company
1945
2007
Manufacturing, Distribution & Storage Space=325,000 Square Feet
Salt Lake City, UT Vancouver, BC Alpine, UT Kansas City, MO
10 chocolate (enrobing and molding) lines & 15 candy lines
In-house creative staff
More than 105 years of food science experience.
In-house PhD Food Scientist, dedicated to trend-forward product innovation and development. (nutraceutical confections, sensory evaluations, new flavor profiles, etc.)
Diverse Product Capabilities
Boxed Chocolates (enrobed, molded and assorted)
Novelty Chocolates (chocolate-covered pretzels, fudge, creme sticks, barks)
Hard Candies (hand-decorated candy canes, reception sticks)
Drinking Chocolate
Chocolate Shavings, Dessert & Liqueur Cups
Handcrafted Icing Decorations
Wrapping & Bag Capabilities
Individual Twist Wrap
Foil Tuck & Fold
Bars from 6 grams to 200 grams
Flow & Fin Sealed (with or without sleeve)
Bagging (e.g., stand-up bags)
DSD and DC distribution capabilities
Strong track record in building consumer brands and private label programs
Dynamic Confections is a Top 15 NA chocolate manufacturer and a Top 100 global confections company

4. Total Chocolate Category-By Segment
Food/Drug/Mass: $1.2 Billion
K-Mart: $42 Million
Source: IRI Data, Last 12 Weeks ending Dec. 30, 2007

5. KMART CHRISTMAS HISTORY
2008
Maxfields AA 37.5 oz Sales: $373, Sell-Thru: 82%
Hallmark Dark 8 o.z Sales: $ Sell Thru: Discont.
Hallmark Asst. 14 oz Sales: $51, Sell Thru: Discont.
Hallmark Asst. Nuts 8.8 oz Sales $28, Sell Thru: Discont.
Total Sales: $496,202
2007
Maxfields AA oz Sales: $416, Sell-Thru: 93%
2006
Maxfields AA 3LB Sales: $475, Sell-Thru: 99%
Hallmark Fudge 8 oz. Choc Sales: $53, Sell-Thru: 98%
MF Pep. Bark 6.25 oz Sales: $62, Sell-Thru: 98%
Collect. Tin Sales: $122, Sell-Thru: 98%
Collect. Tin Sales: $61, Sell-Thru: 97%
Total Sales: $775,166

6. Kmart Christmas 2008 Mrs. Fields Crème Sticks
Mrs. Fields Cookie Recipe Collection
Mrs. Fields Cookie Recipe Collection 2-Pack
Mrs. Fields 14 oz. Christmas Tin
Maxfields 12 oz. AA Gift Box
Maxfields 37.5 oz. AA Gift Box*
Maxfields 21 oz. AA Gift Box
Botticelli Asst. Gift Boxes (4 Items)
* Maxfields 37.5 oz. ranked # 9 in Gift Box Sales