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Revised Product Concepts and Costing (based on January 11 meeting) February 16, 2011 Lynn Wylie VP – Marketing & Product Development (O) 801-355-5321 ext.

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Presentation on theme: "Revised Product Concepts and Costing (based on January 11 meeting) February 16, 2011 Lynn Wylie VP – Marketing & Product Development (O) 801-355-5321 ext."— Presentation transcript:

1 Revised Product Concepts and Costing (based on January 11 meeting) February 16, 2011 Lynn Wylie VP – Marketing & Product Development (O) ext. 321 (M)

2 All products meet Trader Joe’s ingredient requirements: No artificial flavors, colors or preservatives No GMO (including GMO-free sugar) No MSG No added Trans Fats Kosher Maxfield’s quality: We use the same candy making technology that higher-end chocolate manufacturers use (e.g., See’s, Fannie May). We use whole, natural ingredients (real milk, butter, vanilla, sugar, chocolate, fruit, nuts).

3 Costing assumptions: Delivered and FOB pricing Ingredients meet Trader Joe’s requirements Quantity based on 100K unit minimum 36-count case, no merchandiser Plates and production included (with Trader Joe’s providing design) No discounts, promotions or allowances included

4 Mint Melts Product Weight:8.95 oz. (approximately 40 pieces) Case Count:36 Merchandiser: None Packaging format:Acetate tub Product Description: Layer of mint (made with all-natural peppermint oil and natural coloring) sandwiched between two layers of dark chocolate Item Dimensions:4 ½” W X 4 ½” D X 3” H Trader Joe’s Cost: FOB*$3.24 Delivered$3.47 *Salt Lake City, UT

5 Pecan Caramel Patties Product Weight:7.6 oz. (12 pieces) Case Count:36 Merchandiser: None Packaging format:Simplex box, pad, tray, tamper seal Product Description: Salted pecans in a rich butter caramel and covered in dark chocolate Item Dimensions:10” W X 1 ¼” D X 7 ½” L Trader Joe’s Cost: FOB*$3.22 Delivered$3.45 *Salt Lake City, UT

6 Caramel Apple Bites Product Weight:4.1 oz. (12 pieces) Case Count:36 Merchandiser: None Packaging format:Simplex box, tray, pad, tamper seal Product Description: Chunks of dried apples, blended into butter caramel and covered in milk or white chocolate; sprinkled with cinnamon. Item Dimensions:7” W X 1 ¼” D X 6” L Trader Joe’s Cost: FOB*$1.95 Delivered$2.09 *Salt Lake City, UT

7 Kettle Chips drizzled in Dark Chocolate Product Weight:5.5 oz. Case Count:36 Merchandiser: None Packaging format:Gusset bag Product Description:Kettle chips drizzled in dark chocolate Item Dimensions:5 ¼” W X 2” D X 9” L Trader Joe’s Cost: FOB*$2.06 Delivered$2.21 *Salt Lake City, UT

8 Bite-size Barks Product Weight:8.4 oz. (24 pieces—8 of each flavor) Case Count:36 Merchandiser: None Packaging format:Simplex box, tray, pad, tamper seal Product Description: Orange Peel and Cherries -- real bits of orange peel and dried cherries blended into butter caramel and covered in dark chocolate. Cranberry Pecan -- chunks of pecans blended into butter caramel and covered in dark chocolate. Topped with dried cranberries. Almond Butter Toffee -- bits of almond butter toffee blended into butter caramel and covered in milk chocolate. Item Dimensions:7” W X 1 ¼” D X 5” L Trader Joe’s Cost: FOB*$3.24 Delivered$3.47 *Salt Lake City, UT

9 Boxed Caramel Assortment Product Weight:8 oz. (12 pieces) Case Count:36 Merchandiser: None Box Design:Simplex box, tray, pad, tamper seal Product Description: German Chocolate -- pecans and coconut flakes blended into butter caramel, covered in dark chocolate and topped with coconut flakes. Chocolate Chocolate Chip -- dark chocolate blended into butter caramel, covered in dark chocolate and topped with semi-sweet chocolate chips. Macadamia Nut sprinkled with Sea Salt -- macadamia nuts, sprinkled with sea salt and covered in dark chocolate. Topped with sea salt. Item Dimensions:8” W X 1 ¼” D X 6” L Trader Joe’s Cost: FOB*$2.59 Delivered$2.78 *Salt Lake City, UT

10 Chocolate covered Graham Crackers Product Weight:6.2 oz. (10 graham crackers) Case Count:36 Merchandiser: None Packaging Format:Tuck and fold box with tray and tamper seal Product Description:Graham crackers covered in milk or dark chocolate Item Dimensions:3 ¼ ” W X 4 ¼” D X 3” Trader Joe’s Cost: FOB*$2.35 Delivered$2.52 *Salt Lake City, UT

11 FoundedProducts Brands Maxfield Candy Co.1946 Boxed Chocolates Handcrafted specialty chocolates (barks, caramels, layered sandwiches, toffee, brittle, divinity, pecan logs) Novelty chocolates (crème sticks, fudge) Drinking chocolate Kencraft1969 Specialty hard candies Panoramic eggs Handcrafted icing decorations Dynamic Chocolates1989 European style truffles and caramels Molded chocolates Chocolate bars Dessert and liqueur cups Dynamic Confections, established in 1993, owns three candy companies: Maxfield’s, Kencraft and Dynamic Chocolates Successful track record in building custom programs for key retailers Certifications: NSF (Excellent Rating), Kosher, HACCP In-house PhD food scientist, with expertise in new recipe development In-house design team Flexible manufacturing capabilities Company Overview


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