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PROUDLY MADE IN SPAIN SINCE 1881. Company Overview Over a century producing premium chocolate Turnover 2012: over 100 Millions Euros. Employees: 260 Total.

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Presentation on theme: "PROUDLY MADE IN SPAIN SINCE 1881. Company Overview Over a century producing premium chocolate Turnover 2012: over 100 Millions Euros. Employees: 260 Total."— Presentation transcript:

1 PROUDLY MADE IN SPAIN SINCE 1881

2 Company Overview Over a century producing premium chocolate Turnover 2012: over 100 Millions Euros. Employees: 260 Total Production 2012: 12 Million Kg Villajoyosa Alicante · Spain

3 Sales (Thousand ) Source: Valor Chocolates x5 20 Years

4 Export Markets 50 COUNTRIES

5 Valor Unique Selling Proposition

6 Chocolate was first produced in Spain in 1528 by Brother Aguilar; a monk that traveled to America with conqueror Hernan Cortes from Monasterio de Piedra (Zaragoza), where he blended Cocoa beans with sugar, vanilla and cinnamom to make the drink less bitter and suitable for European taste. This original recipe was kept secret in Spain for 100 years, and consumed originally by the royalty and high class only. Map showing Hernan Cortes trip back from Mexico to Spain. Print showing Monks from Piedra Monastery in Zaragoza, producing chocolate for the first time in Spain. Spain origin of chocolate

7 Spanish Market Share Chocolate Bars TAM Dec/Nov 2012

8 Ecuador Panama Ghana From bean to bar: Origins Premium Cocoa origins

9 From bean to bar: Valor Manufacturing Process Chocolate Distribution Cocoa Beans processing Cocoa Mass Moulding Refining & Conching Ecuador Panama Ghana Packaging Cool down & Demoulding

10 From bean to bar: Other Brands Manufacturing Process Distribution Moulding Packaging Cool down & Demoulding OTHER BRANDS Purchase Chocolate Formula From a Global Supplier

11 Sugar Free: World Atlas Diabetes

12 Sugar free: In Other Categories Sugar Free Soft Drink Market

13 Sugar free chocolate Market 20.000.000 10 Years 6,5% Share Market Share in Sugar Free Spanish Chocolate Market *Dec/Nov 2012

14 Sugar Free: Sweeteners used by Valor (*) Compared with other sweeteners STEVIA It has up to 300 times the sweetness of sugar Stevia was approved for use in the EU starting in December 2011 Natural sweetener from a plant native to South America tropical regions MALTITOL Improves * Taste profile/ Texture Does not produce Tooth decay Aftertaste Enhances the natural cocoa flavors of chocolate. 50% less calories than Sucrose The glycemic response of Maltitol is 25 in diabetics Natural sweetener produced from wheat and corn

15 Marcona Almond Considered the Queen of Almonds, is sweeter, moister, heart shaped, and delicately soft. Marcona is original from Spain and requires a very specific climate and care, in return offers an incomparable taste. Unique for its taste and quality, Marcona variety enjoys special recognition among experts worldwide. Market Share in Chocolate w/Almond Spanish Chocolate Market *Dec/Nov 2012

16 Branded Premium Private Label Indulgence Health/Diet $2,00 $1,00 $3,00 $4,00 Chocolate Brands

17 3 Segments to Success Specialty Range (Marcona): Gourmet Consumer Premium Range: Indulgence Consumer Sugar Free Range: Health & Fitness Consumer

18 Sugar Free bars Milk 150 gr / 5.3 oz Mousse Milk & Hazelnuts Dark70% 100 gr / 3.5 oz Dark & Truffle 70% & Orange 72% & Nibs 150 gr / 5.3 oz Nuts Milk with Hazelnuts Milk with Almonds Dark with Hazelnuts Dark with Almonds

19 Sugar Free Impulse & Gift Box 40 gr / 1.41 oz Impulse bars 200gr / 7.05 oz Gift Box

20 Premium Milk 100 gr/ 3.5 oz Premium range bars Premium 70% 100 gr/ 3.5 oz MintOrange 70% Forest Fruits Toffee MilkMilk with Wafer

21 Marcona range bars Dark with Almonds 100 gr / 3.5 oz 70% with Almonds Milk with Almonds

22 Chocolate Drinks Tablet 300 gr/10.58oz Chocolate Drink Cocoa Powder Sugar Free Tablet 200 gr/7.5 z Sugar free Cocoa Powder Sugar free Pure Cocoa Powder

23 Demos

24 Shippers & Displays

25 Communication Customized Delivery Vans

26 Chocolates Valor, S.A. Pianista Gonzalo Soriano, 13 03570 – Villajoyosa (Alicante) Spain +34 965 890 950 export@valor.es www.valor.es


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