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Makers of damn fine organic sandwiches & salads (and a few other things…..)

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Presentation on theme: "Makers of damn fine organic sandwiches & salads (and a few other things…..)"— Presentation transcript:

1 makers of damn fine organic sandwiches & salads (and a few other things…..)

2 The Out of Home Market fresh! naturally organic – a potted history Out of home – what does it mean? Out of home – how big is the market? Out of home – the potential for organic? Out of home – gaps in the market

3 what do we do? make fantastic organic food to go: in biodegradable, compostable, recyclable packaging Sandwiches Wraps Bagels Ciabattas Toasties Salads Fruit salads Breakfast pots

4 what do we do? make fantastic organic food to go:

5 what do we do? flexible manufacturing – small runs and bespoke products we offer everything from vegan to rare roast beef, including wheat and gluten free Local sourcing – all our meat, chicken & dairy products are sourced only in the UK

6 market leader on the retail side from multiples to independents

7 House of Commons market leader on the food service side

8 you win some… Winner: Natural and Organic Awards “Best Marketing Campaign” for the ‘Getting fresh!’ marketing campaign

9 you win some… Winner – 2007 Checkout Magazine Convenience Retail Awards Best New Convenience Product Launch

10 Winner – Best Supplier of Sandwiches to the Workplace Winner – Tuna Sandwich Designer of the Year you win some….

11 you win some….. Winner Caterer & Hotelkeeper Excellence in Food & Drink Awards Best Organic, Ethical & Healthy Product – Skinnie Minnie sandwich

12 out of home – what does it mean? Breakfast on the run A Sandwich at lunch time Dinner out Trains, Planes, Automobiles A trip to the zoo Afternoon tea at a stately pile

13 out of home – how big is the market? The Food & Drink Federation – Out of Home Group “The out of home sector is a term used to cover a wide range of services and products used from restaurants and hotels to hospitals and prisons.”

14 out of home – how big is the market? 2008 The overall eating out market is a staggering £32.4b!!!

15 what’s the opportunity for organic? The Quick & Dirty approach: Overall food market vs size of eating out market £74bn vs £34bn Overall food market vs organic market £74bn vs £2bn (2007) Opportunity of organic eating out = ????

16 what’s the opportunity for organic? Where are the gaps in the market? Prisons Schools Pubs & Restaurants Leisure How Long Is A Piece of String?

17 Dear Sirs, I just thought I would let you know that your "Bugsy" sandwich reminds me of crack cocaine - hard to source but worth the effort and ever so moreish! Keep up the good work David Sumner


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