1. Introducing Microsoft Publisher3
Chapter
Introducing Microsoft Publisher
Skills You Will Learn
Workshop Foundations
Layout Software
Workshop Toolbox
The Publisher Interface
Projects
Project 3-1: Create a Calendar with a Template
Project 3-2: Design a Business Card
Project 3-3: Add Tear-Offs to a Flyer
Project 3-4: Create a Coupon Mailer
Project 3-5: Design a Bi-fold Brochure
Project 3-6: Create Web Pages Using a Master Page
Design with Microsoft Publisher
Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

2. Introducing Microsoft Publisher3
Chapter
Introducing Microsoft Publisher
Skills You Will Learn
Projects
Project 3-7: Add Hyperlinks to Web Pages
Project 3-8: Design the Menu Exterior
Project 3-9: Design the Menu Interior
Design with Microsoft Publisher
Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

3. Introducing Microsoft Publisher3
Chapter
Introducing Microsoft Publisher
pg. 102
Design Effective Advertisements
Advertisements, including print ads, flyers, brochures, and Web sites, should present an organization and its services or products in a way that grabs the reader’s attention.
Design with Microsoft Publisher

4. Introducing Microsoft Publisher3
Chapter
Introducing Microsoft Publisher
pg. 102
Design with Microsoft Publisher

5. Design with Microsoft Publisher
Foundations
pg. 103
Key Term
You Will Learn To
layout software
Define layout software
Compare layout and word processing software
Design with Microsoft Publisher

6. Design with Microsoft Publisher
Foundations
Layout Software
pg. 103
layout software
A desktop publishing application that combines text and graphics on a page. (pg. 103)
How Is Publisher Different from Word?
Microsoft Publisher is a type of layout software, a desktop publishing application that combines text and graphics on a page.
Publisher is designed to handle a large amount of text and pictures with complex layout and printing needs.
Design with Microsoft Publisher

7. Design with Microsoft Publisher
Foundations
Layout Software
Why is layout easier to do in Publisher than in Word?
Layout is easier to do in Publisher than in Word because Publisher is designed to handle a large amount of text and graphics with complex layout and printing needs.
Design with Microsoft Publisher

8. Design with Microsoft Publisher
Layout Software
Assessment
pg. 103
Reading Check Which of the following documents would be more suitable for Microsoft Word rather than Microsoft Publisher?
A. a company newsletter
B. a five-page research paper with three graphics
C. an Internet advertisement
D. a multifold travel brochure with photos
Answer: B
Explanation: A five-page research paper with three graphics would be more suitable for Microsoft Word because Word is a word processing program designed mostly or text.
Design with Microsoft Publisher

9. Design with Microsoft Publisher
Toolbox
pg. 104
Key Terms
You Will Learn To
frame
spread
master page
Identify Publisher’s interface and features
Compare Word’s and Publisher’s interface
Design with Microsoft Publisher

10. The Publisher Interface
Toolbox
The Publisher Interface
pg. 104
frame
A type of border that holds an object in a publication. (pg. 104)
spread
Pages that face each other, as in a book (pg. 104)
master page
A tool that allows design elements to repeat automatically on any number of pages. (pg. 104)
Object Toolbar
The Object toolbar displays buttons for frames, some drawing tools, and design gallery objects.
Page Navigation Control
Page icons allow a user to move between pages, to see which pages are in a spread, and to work in a master page.
Design with Microsoft Publisher

11. Design with Microsoft Publisher
Toolbox
The Publisher Interface
pg. 105
Compare the Word and Publisher Interfaces
Word and Publisher share many of the same features and icons. Review the table on page 105 listing some similarities and differences between the interfaces of the two programs.
Design with Microsoft Publisher

12. The Publisher Interface
Toolbox
The Publisher Interface
How do you move from page to page in Publisher?
To move from page to page in Publisher, use the page navigation control.
Design with Microsoft Publisher

13. The Publisher Interface
Assessment
pg. 105
Reading Check Which of the following features is unique to Publisher?
A. a menu bar
B. a workspace
C. a Formatting toolbar
D. an Arrange menu
Answer: D
Explanation: The Arrange menu is unique to Microsoft Publisher.
Design with Microsoft Publisher

14. Create a Calendar with a Template
3-1
Create a Calendar with a Template
pg. 106
Key Term
Spotlight on Skills
template
Use templates and wizards
Rotate a shape
Add clip art/pictures
Add/change color
Academic Focus
Social Studies
Identify important dates
Design with Microsoft Publisher

15. Create a Calendar with a Template
3-1
Create a Calendar with a Template
pg. 106
template
A guide that contains the formatting, layout, and design elements for publication. (pg. 106)
Templates
A template is a guide that contains the formatting, layout, and design elements for publication.
Templates allow a user to create documents quickly by replacing placeholder text and adding graphics.
Before You Begin Go to Chapter 3, and choose PowerPoint Presentations to preview the documents you will be creating. Also, use the individual project Rubrics to help create and evaluate your work.
Design with Microsoft Publisher

16. Create a Calendar with a Template
3-1
Create a Calendar with a Template
pg. 106
In this project, you will…
Create a calendar from a template. Then you will modify the template, adding clip art and text boxes
Microsoft Publisher
APPLICATIONS USED
Data File 3-1
DATA FILES USED
Design with Microsoft Publisher

17. Create a Calendar with a Template
3-1
Create a Calendar with a Template
pg. 109
Check your work Use Figure 3.5 as a guide and check that:
The month and year are rotated and aligned with the left edge of the calendar.
The image extends across the top of the page.
The color scheme is correct.
Election Day and Veteran’s Day have been correctly marked.
The correct days have been shaded and marked “No School.”
The first row is filled, and text color has been changed.
Design with Microsoft Publisher

18. Design with Microsoft Publisher
3-2
Design a Business Card
pg. 110
Key Terms
Spotlight on Skills
layout guides
gutter
snap
Modify a template
Apply layout guides
Change brightness and contrast
Add a background image
Academic Focus
Math
Create a grid
Design with Microsoft Publisher

19. Design with Microsoft Publisher
3-2
Design a Business Card
Apply Layout Guides
pg. 110
layout guides
Lines that form a framework under a document. (pg. 106)
gutter
The space between columns in an article. (pg. 110)
snap
A command in Publisher that pulls, or snaps, objects to the nearest guide line, ruler, or even another object. (pg. 110)
Layout Guides
The three different layout guides in Publisher are margin guides, grid guides, and baseline guides.
In a publication, the space between columns is called a gutter.
In Publisher, the snap command on the Arrange menu makes it easy to align objects along a gridline.
Design with Microsoft Publisher

20. Design with Microsoft Publisher
3-2
Design a Business Card
pg. 110
In this project, you will…
Use a template and layout guides to create a business card.
Microsoft Publisher
APPLICATIONS USED
Data File 3-2a
Data File 3-2b
DATA FILES USED
Design with Microsoft Publisher

21. Design with Microsoft Publisher
3-2
Design a Business Card
pg. 114
Check your work Use Figure 3.13 as a guide and check that:
The text and images are properly aligned and laid out.
The logo has been moved to the top left and has a clock graphic.
The background image is light and extends across the card.
Spelling and punctuation are correct.
Design with Microsoft Publisher

22. Add Tear-Offs to a Flyer
3-3
Add Tear-Offs to a Flyer
pg. 115
Key Terms
Spotlight on Skills
tear-off
synchronization
Insert and format WordArt
Create and format a bulleted list
Flip an image
Insert a Design Gallery object
Create tear-offs
Academic Focus
Language Arts
Use parallel structure in a list
Design with Microsoft Publisher

23. Add Tear-Offs to a Flyer
3-3
Add Tear-Offs to a Flyer
pg. 115
tear-off
A tab containing contact information that can easily be torn off a flyer or advertisement. (pg. 115)
synchronization
A tool in Publisher that automatically copies information into related objects. (pg. 115)
Design Gallery Objects
The Design Gallery in Publisher contains objects like formatted advertisements, sidebars, logos, calendars, and nameplates that can be used to build a document.
Tear-offs
A tear-off is a tab containing contact information that can easily be torn off a flyer or advertisement.
Tear-offs can be edited using Publisher’s synchronization tool.
Design with Microsoft Publisher

24. Add Tear-Offs to a Flyer
3-3
Add Tear-Offs to a Flyer
pg. 115
In this project, you will…
Create a flyer advertising babysitting services. The flyer will include tear-offs at the bottom.
Microsoft Publisher
APPLICATIONS USED
Data File 3-3
DATA FILES USED
Design with Microsoft Publisher

25. Add Tear-Offs to a Flyer
3-3
Add Tear-Offs to a Flyer
pg. 119
Check your work Use Figure 3.20 as a guide and check that:
The text and images are properly aligned and laid out.
Text is sized properly to the text box.
WordArt is Ocean colored and extends the width of the page.
The bullets in the list are Wingdings font.
The image has been flipped to face the bulleted list.
Tear-offs contain the correct contact information and extend across the width of the page.
Spelling and punctuation are correct.
Design with Microsoft Publisher

26. Design with Microsoft Publisher
3-4
Create a Coupon Mailer
pg. 120
Key Term
Spotlight on Skills
dingbat
Create a custom-size document
Crop an image
Create a coupon
Insert and resize dingbats
Academic Focus
Language Arts
Create an advertisement
Design with Microsoft Publisher

27. Design with Microsoft Publisher
3-4
Create a Coupon Mailer
pg. 120
dingbat
A font represented by a symbol or picture. (pg. 120)
Coupons
Coupons are used by businesses to attract customers and to track the effectiveness of advertising.
Dingbats
A dingbat is a font represented by a symbol or picture.
Design with Microsoft Publisher

28. Design with Microsoft Publisher
3-4
Create a Coupon Mailer
pg. 120
In this project, you will…
Create an advertisement flyer that contains a clip-out coupon.
Microsoft Publisher
APPLICATIONS USED
Data File 3-4
DATA FILES USED
Design with Microsoft Publisher

29. Design with Microsoft Publisher
3-4
Create a Coupon Mailer
pg. 124
Check your work Use Figure 3.28 as a guide and check that:
The text and images are properly aligned and laid out.
Photo is cropped and sized effectively.
Text is sized properly to the text box and easy to read.
Dingbats are inserted in World and above the coupon and are sized and placed effectively.
The coupon has a heavy, dashed lines around it.
Spelling and punctuation are correct.
Design with Microsoft Publisher

30. Design a Bi-fold Brochure
3-5
Design a Bi-fold Brochure
pg. 125
Key Term
Spotlight on Skills
link
Lay out a two-page brochure
Apply ruler guidelines
Link text boxes
Add pull-quotes
Academic Focus
Science
Consider technology of the future
Design with Microsoft Publisher

31. Design a Bi-fold Brochure
3-5
Design a Bi-fold Brochure
Work with Multipage Documents
pg. 125
link
To connect items in a document. (pg. 125)
Layout Guides
Layout guides are especially helpful in multipage documents, because one set of layout guides can be applied over many pages.
Ruler Guides
Ruler guides are temporary settings used to set and check alignment on a specific page.
Connect Text Boxes Toolbar
In Publisher, a user can link text boxes using the Connect Text Boxes toolbar.
Design with Microsoft Publisher

32. Design a Bi-fold Brochure
3-5
Design a Bi-fold Brochure
pg. 125
In this project, you will…
Create a bi-fold brochure that describes The Home of the Future.
Microsoft Publisher
APPLICATIONS USED
DATA FILES USED
Data File 3-5a
Data File 3-5b
Data File 3-5c
Data File 3-5d
Data File 3-5e
Design with Microsoft Publisher

33. Design a Bi-fold Brochure
3-5
Design a Bi-fold Brochure
pg. 129
Check your work Use Figure 3.32 and 3.35 as guides and check that:
The text and images are properly aligned and laid out.
Exterior has title page on the right and text to the left.
Interior text flows between text boxes and is balanced.
Pull-quotes and graphics are used effectively.
Design uses repetition on all panels of the brochure.
Spelling and punctuation are correct.
Design with Microsoft Publisher

34. Create Web Pages Using a Master Page
3-6
Create Web Pages Using a Master Page
pg. 130
Key Terms
Spotlight on Skills
HTML (Hypertext Markup Language)
master page
Lay out Web pages
Create a master page
Publish a file as a Web page
Academic Focus
Math
Evaluate spatial relationships
Design with Microsoft Publisher

35. Create Web Pages Using a Master Page
3-6
Create Web Pages Using a Master Page
pg. 130
HTML
An acronym that stands for Hypertext Markup Language. (pg. 130)
master page
A tool that repeats design elements over a number of pages. (pg. 130)
Compare Web Page Software
Web pages are created using a programming language called HTML.
While programs like Microsoft FrontPage allow a user to create Web pages without knowing HTML, Microsoft Publisher is easier to use to create simple Web pages.
Repeat Design with a Master Page
A master page is a tool that repeats design elements automatically over a number of pages.
Many Web sites use master pages.
Design with Microsoft Publisher

36. Create Web Pages Using a Master Page
3-6
Create Web Pages Using a Master Page
pg. 130
In this project, you will…
Begin to create pages for a school’s Web site, using a master page to create consistent design.
Microsoft Publisher
APPLICATIONS USED
Data File 3-6a
Data File 3-6b
DATA FILES USED
Design with Microsoft Publisher

37. Design a Bi-fold Brochure
3-6
Design a Bi-fold Brochure
pg. 132
Design with Microsoft Publisher

38. Add Hyperlinks to Web Pages
3-7
Add Hyperlinks to Web Pages
pg. 133
Key Terms
Spotlight on Skills
hyperlink
hot spot
Insert hyperlinks
Publish a file as a Web page
Academic Focus
Language Arts
Organize related content
Design with Microsoft Publisher

39. Add Hyperlinks to Web Pages
3-7
Add Hyperlinks to Web Pages
pg. 133
hyperlink
A reference that allows a user to move to different parts of a page or from one online page to another. (pg. 133)
hot spot
A link location in Microsoft Publisher. (pg. 133)
Hyperlinks
A hyperlink is a reference that allows you to move to different parts of a page or from one online page to another.
In Publisher, a link location is called a hot spot.
Design with Microsoft Publisher

40. Add Hyperlinks to Web Pages
3-7
Add Hyperlinks to Web Pages
pg. 133
In this project, you will…
Add pages to the Web publication you started in Project 3-6. You will also create hyperlinks between the pages.
Microsoft Publisher
APPLICATIONS USED
Data File 3-7a
Data File 3-7b
Data File 3-7c
DATA FILES USED
Design with Microsoft Publisher

41. Add Hyperlinks to Web Pages
3-7
Add Hyperlinks to Web Pages
pg. 135
Check your work Use Figure 3.43 as a guide and check that:
The text and images are properly aligned and laid out in Publisher and as a Web page.
The document has four pages, each with its own content.
The master page text and images are on each page of the document.
Design uses repetition on all pages of the document.
Text is easy to read, and spelling and punctuation are correct.
Design with Microsoft Publisher

42. Design the Menu Exterior
3-8
Design the Menu Exterior
pg. 137
Spotlight on Skills
Apply layout guides
Lay out text and graphics
Create a master page
Academic Focus
Math
Evaluate spatial relationships
Design with Microsoft Publisher

43. Design the Menu Exterior
3-8
Design the Menu Exterior
pg. 137
Master pages
Like Web pages, print books also use repeated design elements.
In Publisher, a user can switch from a two-page master to a single-page master.
Design with Microsoft Publisher

44. Design the Menu Exterior
3-8
Design the Menu Exterior
pg. 133
In this project, you will…
Create the outside of a menu.
Microsoft Publisher
APPLICATIONS USED
Data File 3-8a
Data File 3-8b
DATA FILES USED
Design with Microsoft Publisher

45. Design the Menu Exterior
3-8
Design the Menu Exterior
pg. 139
Design with Microsoft Publisher

46. Design the Menu Interior
3-9
Design the Menu Interior
pg. 140
Key Term
Spotlight on Skills
duplex printing
Apply styles to text
Create and apply a second master page
Academic Focus
Math
Evaluate spatial relationships
Design with Microsoft Publisher

47. Design the Menu Interior
3-9
Design the Menu Interior
pg. 140
duplex printing
A method of printing that allows computers to print on two sides of a document at a time. (pg. 140)
Apply Styles
Publisher can apply styles throughout an entire document.
The Text Styles tool keeps track of font typeface, size, color, borders/shading, tab stops, and margin settings.
Duplex Printing
Duplex printing is preferable for printing brochures because it allows computers to print on both sides of the document at the same time.
Design with Microsoft Publisher

48. Design the Menu Interior
3-9
Design the Menu Interior
pg. 140
In this project you will ……
Create the interior pages of the menu you started in Project 3-8.
Microsoft Publisher
APPLICATIONS USED
DATA FILES USED
Data File 3-9a
Data File 3-9b
Data File 3-9c
Data File 3-9d
Data File 3-9e
Data File 3-9f
Design with Microsoft Publisher

49. Design the Menu Interior
3-9
Design the Menu Interior
pg. 144
Check your work Use Figure 3.55 as a guide and check that:
The text and images are properly aligned on all pages.
The document has four pages, each with its own content.
The interior and exterior pages apply different master page designs.
Text on interior pages uses consistent styles.
Design uses repetition on all pages of the document.
Information is grouped effectively.
Images relate to text.
Text is easy to read, and spelling and punctuation are correct.
Design with Microsoft Publisher

50. Design with Microsoft Publisher
In the Workplace
Graphic Designers
pg. 145
Skills and Talents
On the Job
Graphic designers work with a variety of software such as illustration, computer-aided design, two-dimensional, and animation software.
Graphic designers often work with writers and editors to develop a product.
Future Outlook
As electronic publishing becomes more popular, demand for graphic designers is expected to increase.
Graphic designers need to have:
Knowledge of desktop publishing programs
A flair for good design.
Active imaginations
Good problem-solving skills
Good communication skills
The ability to work independently and meet deadlines
Design with Microsoft Publisher

51. Introducing Microsoft Publisher3
Chapter
Introducing Microsoft Publisher
Chapter Assessment
What are hyperlinks?
Hyperlinks are references that allow a user to move
to different parts of a page or from one online page
to another.
What is a template?
A template is a guide that contains the formatting, layout, and design elements for publication.
Design with Microsoft Publisher

52. Introducing Microsoft Publisher3
Chapter
Introducing Microsoft Publisher
Chapter Assessment
How do you align objects along a gridline in Publisher?
To align objects along a gridline in Publisher, use the snap
command on the Arrange menu.
Where would you find a logo in Publisher?
In Publisher, logos are found in the Design Gallery.
Design with Microsoft Publisher

53. Introducing Microsoft Publisher3
Introducing Microsoft Publisher
Chapter
Online Learning Center
Go to
Unit Activities
PowerPoint Presentations
Student Data Files
Key Term Flashcards
Reading Checks and Critical Thinking Activities
e-Review Self Checks
Worksheets
Enrichment Activities
Design with Microsoft Publisher