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PublishAnnabelle Crawford Modified over 9 years ago
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New Patient Referral Program New Patient Referral Program Smart practices keep people talking
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People talk about your dental office for three reasons: 1.They like you or they like your work 2.It simply feels good to talk about the results they have experienced 3.They’re part of your team - an insider
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Market Research Surveys targeting women between 30-60 years of age Question # 1 Question # 1 When looking for or deciding on a dentist what do you rely on?...
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83% rely on a recommendation from a friend or family member
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External marketing challenges External The average active adult is hit with a huge number of advertising messages on a daily basis. Traditional Advertising has become way to expensive and returns are not predictable. Lower case Acceptance & Lower Retention numbers.
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The cost of patient acquisition is considerably less through internal marketing. The cost of patient acquisition is considerably less through internal marketing. ExternalInternal
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Referred patients spend more, stay longer and refer more people to your practice InternalExternal
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Internal Friend recommendations 10 times more effective than traditional paid advertising Economical –considerably less expensive than external advertising A referred new patient trusts you more judges you less and has a higher retention “I know how you feel, but I just love my dentist and his staff!”
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Your satisfied patients are more compelling than any advertisement Keeping your patients actively promoting your practice is the game plan. Getting your entire team consistently playing the referral game. “I used to hate going to the dentist, but not any more!
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The 7 Keys The 7 Keys MotivationMessageRecognition Referral Gift Cards Referral Engagement CreativityConsistency
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Motivation Why does your team want more new patients? Why do your patients want to refer people? Do the answers align? Motivate your audience and win! KEY 1
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Message Creating the right message will give your referral campaign more drive It is a very simple, easy to remember phrase It must have a high response rating KEY 2
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Recognition Make it interesting and appropriate If you acknoledge your players properly they will send more referrals Show gratitude - it’s right and it’s powerful Create the perfect system for your team KEY 3 Take Care Of Your Team And They Will Take Care Of You!
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Activate Your Referral Gift Card Program Today! KEY 4 Start Getting More Referrals Tomorrow!
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Premium 16pt Card Stock UV High Resolution
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Referral Engagement By engaging your patients quickly and correctly you will see an immediate increase in your referral numbers. By engaging your patients quickly and correctly you will see an immediate increase in your referral numbers. Compliment the patient in your normal genuine fashion “you did great today” or “you are such a great patient” or “it is always so nice to see you”. You simply bridge over from your normal friendly conversation into playing the referral gift card. KEY 5
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Creativity Keep your referral program fresh Make it fun, interesting, and professional If you are remarkable people will remark and talk about you positively If you are boring they will be snoring Give your staff and patients new tools all of the time KEY 6
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Consistency Referral marketing action steps are simple and easy to follow We will put your team behind the wheel with the most effective internal marketing tools on the market KEY 7 Be Consistent And Drive Your New Patient Referral Machine
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Get Started Today! Three NPR referral programs from which to choose Your NPR rep will answer all of your questions and help you determine the best program for you. One for every budget Scalable with 10 years of stable ROI for our clients STEP 1:
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Getting Started Your NPR marketing professional will contact you and answer all of your questions. Your NPR marketing professional will contact you and answer all of your questions. Get the details for your personalized referral program and amazing referral gift cards. STEP 2:
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Get Started Today! You will receive a live In- office or Online PowerPoint Training Course For you (the dentist) Your team leader Your entire staff Successfully implement the Ultimate Referral Gift Card Program in your dental office. STEP 3:
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Contact Us Today! Start Getting More Referrals Tomorrow! New Patient Referrals NewPatientReferrals.com Jeff Simms, CEO-Owner 727.674.5172 New Patient Referrals NewPatientReferrals.com Jeff Simms, CEO-Owner 727.674.5172
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