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New Patient Referral Program New Patient Referral Program Smart practices keep people talking.

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Presentation on theme: "New Patient Referral Program New Patient Referral Program Smart practices keep people talking."— Presentation transcript:

1 New Patient Referral Program New Patient Referral Program Smart practices keep people talking

2 People talk about your dental office for three reasons: 1.They like you or they like your work 2.It simply feels good to talk about the results they have experienced 3.They’re part of your team - an insider

3 Market Research Surveys targeting women between 30-60 years of age Question # 1 Question # 1  When looking for or deciding on a dentist what do you rely on?...

4 83% rely on a recommendation from a friend or family member

5 External marketing challenges External  The average active adult is hit with a huge number of advertising messages on a daily basis.  Traditional Advertising has become way to expensive and returns are not predictable.  Lower case Acceptance & Lower Retention numbers.

6 The cost of patient acquisition is considerably less through internal marketing. The cost of patient acquisition is considerably less through internal marketing. ExternalInternal

7 Referred patients spend more, stay longer and refer more people to your practice InternalExternal

8 Internal  Friend recommendations 10 times more effective than traditional paid advertising  Economical –considerably less expensive than external advertising  A referred new patient  trusts you more  judges you less  and has a higher retention “I know how you feel, but I just love my dentist and his staff!”

9  Your satisfied patients are more compelling than any advertisement  Keeping your patients actively promoting your practice is the game plan.  Getting your entire team consistently playing the referral game. “I used to hate going to the dentist, but not any more!

10 The 7 Keys The 7 Keys MotivationMessageRecognition Referral Gift Cards Referral Engagement CreativityConsistency

11 Motivation  Why does your team want more new patients?  Why do your patients want to refer people?  Do the answers align?  Motivate your audience and win! KEY 1

12 Message  Creating the right message will give your referral campaign more drive  It is a very simple, easy to remember phrase  It must have a high response rating KEY 2

13 Recognition  Make it interesting and appropriate  If you acknoledge your players properly they will send more referrals  Show gratitude - it’s right and it’s powerful  Create the perfect system for your team KEY 3 Take Care Of Your Team And They Will Take Care Of You!

14 Activate Your Referral Gift Card Program Today! KEY 4 Start Getting More Referrals Tomorrow!

15 Premium 16pt Card Stock UV High Resolution

16 Referral Engagement  By engaging your patients quickly and correctly you will see an immediate increase in your referral numbers.  By engaging your patients quickly and correctly you will see an immediate increase in your referral numbers.   Compliment the patient in your normal genuine fashion “you did great today” or “you are such a great patient” or “it is always so nice to see you”. You simply bridge over from your normal friendly conversation into playing the referral gift card. KEY 5

17 Creativity  Keep your referral program fresh  Make it fun, interesting, and professional  If you are remarkable people will remark and talk about you positively  If you are boring they will be snoring  Give your staff and patients new tools all of the time KEY 6

18 Consistency  Referral marketing action steps are simple and easy to follow  We will put your team behind the wheel with the most effective internal marketing tools on the market KEY 7 Be Consistent And Drive Your New Patient Referral Machine

19 Get Started Today!  Three NPR referral programs from which to choose  Your NPR rep will answer all of your questions and help you determine the best program for you.  One for every budget  Scalable with 10 years of stable ROI for our clients STEP 1:

20 Getting Started  Your NPR marketing professional will contact you and answer all of your questions.  Your NPR marketing professional will contact you and answer all of your questions.  Get the details for your personalized referral program and amazing referral gift cards. STEP 2:

21 Get Started Today! You will receive a live In- office or Online PowerPoint Training Course  For you (the dentist)  Your team leader  Your entire staff Successfully implement the Ultimate Referral Gift Card Program in your dental office. STEP 3:

22 Contact Us Today! Start Getting More Referrals Tomorrow! New Patient Referrals NewPatientReferrals.com Jeff Simms, CEO-Owner 727.674.5172 New Patient Referrals NewPatientReferrals.com Jeff Simms, CEO-Owner 727.674.5172


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