1. The Postmaster Network: The Leader in Customer Acquisition Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz

2. - 2 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Summary State of the Art Testing and Optimization Bundles An Engaged and Cohesive Audience in a Fragmented World The Postmaster Network Advantage Agenda About Return Path

3. - 3 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz The Postmaster Network Advantage Integrated testing and optimization programs Easy to ignore DM fundamentals Quick and cheap Strategy and Optimization Audience – more engaged, multiple online channels Fragmentation and clutter make it hard to reach prospects and hold their attention Targetable, access to niche audiences Network and Audience How We Address Them How We Address Them Corresponding Pitfalls Corresponding Pitfalls Advantages of Online Marketing Advantages of Online Marketing

4. - 4 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Overview of The Network

5. - 5 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz We have a unique approach to assembling an audience that’s wired for your advertising Double Opt-in Self-selected at content focused websites Interest categories specifically requested

6. - 6 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Multiple touch points keep our audience engaged longer Our consumer relationships extend beyond advertising Authentic Response = surveys ECOA = contacts and newsletter subscriptions Average lifetime X months (industry average X months)

7. - 7 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Multiple online channels address the growing issue of fragmentation Targeted email list rental – the classic product Targeted email list rental – the classic product Moving upstream from email into targeted display ads on our network and after category selection Moving upstream from email into targeted display ads on our network and after category selection Now in RSS feeds to take advantage of blogs, UGC, and new technologies / early adopters Now in RSS feeds to take advantage of blogs, UGC, and new technologies / early adopters

8. - 8 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Our Audience: Summary Better sign-up process Longer-term relationships More ways to reach them Better selects Richer targeting capabilities Better response

9. - 9 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Testing and Optimization Old Media = copy testing, focus groups Direct mail = test cells Online advertising = behavioral targeting Paid search = ROI by keyword Email = insist on the same!

10. - 10 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Optimizing via Strategic Solutions Offer Strategy Creative Assessment Testing, testing, testing Are your subject lines highly effective? Is your call-to-action relevant?

11. - 11 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Optimizing via Strategic Solutions BEFORE

12. - 12 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Optimizing via Strategic Solutions AFTER

13. - 13 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Optimizing via Campaign Preview

14. - 14 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Understanding true deliverability and response via Mailbox Monitor

15. - 15 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Understanding true deliverability and response via Mailbox Monitor

16. - 16 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Online research produces fast answers Why people delete without opening Why some people click and some do not What motivates your target audience Buying behavior More effective communication

17. - 17 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Consulting Technology Research Testing and Optimization: Summary Unique bundle of offerings Integrated approach Better response

18. - 18 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Still setting the standard in online customer acquisition The best email lists, since 1995 More ways to reach your prospects The most engaged audience Proprietary technology to optimize results

19. - 19 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz B2C Masterfile B2B MasterfileIT Masterfile Basic Demographic Data CapturedPostmaster Feeds: Advertising Example Appendix Postmaster WebLeads

20. - 20 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Consumer Experience: Postmaster Webleads User Registers at the Partner Site 3rd Party Ads Appear in 3rd Party Email Offers A Targeted Offer Appears on the Landing Page User then Receives Confirmation in the inbox and is promted to confirm (DOI) A 3rd Party Ad Appears in a Confirmation Page in the User’s Browser

21. - 21 - Confidential Return Path, Inc. Do Not Reproduce or Distribute www.returnpath.biz Consumer Experience: Postmaster Feeds