1. Next Generation Mobile Service Delivery Platforms
臺灣行動服務發展現況與未來
Next Generation Mobile Service Delivery Platforms
Arthur Lin (林進德) TCC New technologies

2. Outline Legacy mobile service delivery network
Problems in legacy mobile service delivery network
Demands of the mobile service industry
Requirement of service delivery platform
SDP service flow and key functions
Worldwide SDP deployment status
Next generation service delivery platforms

3. Legacy Mobile Service Delivery Network
WAP Gateway
Internet Portal
Authentication
Customer Management
Access Device Accommodation
Image & Markup Language
Portal Management
Authorization
LDAP
Session Management
Access Device Provisioning
Content Transformation
Content Management
Mobile Internet Portal
IVR Portal
Personalization
Segmentation
Single Sign-On
Service Management
Service Provider Management
Device Management
LBS Platform
GIS Engine
LBS Information DB
Accounting Transaction
Accounting CDR Collection
Micro Payment
Credit Control
Service Provisioning
MMS Gateway
SMS Gateway
IVR/ASR Gateway IN
Administrator Management
Reporting
System/Network Management
System/Network Monitoring
HTTP/RMI API Gateway
Parlay API Gateway
SOAP Gateway
OSA API Gateway
Storage Management
Profile DB
Content/Service DB
Socket API Gateway
Service Selection Gateway
Portal
Access Control Enablers
Service API Enablers
Access Gateway Enablers
Access Channels
TCC Internal Services
Mobile Positioning
SMS Based Services
MMS Based Services
WAP Based Services
IVR Based Services
IN Based Services
Video Call Services
Storage Enablers
Streaming Services
GSM
GPRS 3G
TDM
W-LAN
SMS
WLL
External Service Providers
WAP/Download Services
TCC Back-End
GSMBS
CSR
Data Warehouse
Positioning Enablers
Profiling Enablers
Accounting
O&M
Mail Gateway
LBS Based Services
IM Services
Streaming Services
IM Gateway
Video Gateway
Presence Server
WLAN Auth Gateway
Streaming Platform
Dispatching System
Content Billing
LBS Services
IM / Chat Services

4. Problems in Legacy Mobile Service Delivery Network
Restriction to one service per bearer
Difficult to support richer applications and limit to SMS based functions (VOICE / LBS related services are not normally available to CPs).
No cost effective way to mix data and voice related functionality within one session.
Unable to leverage global program and support simultaneous product / event launches across market within limited time frame
Difficult to support individual enterprise needs for richer mobile applications
Manual settlement process and no reliable audit trail to have potential revenue leakage for content / service providers
Complex and expensive content development
Lack of economy of scale (device limitation) for service delivery
No exciting mobile content, less profit for both CPs and carriers

5. Demands of the Mobile Service Industry
Mobile data service become hard to manage
Audio service
Video service
Marketing and entertainment service
Key technology and backend integration
Deliver value chain
Terminal interoperability testing
CRM
Billing
Content provider needs a new integrated service platform
Media - Sony
News provider – BBC
Operator need a service delivery platform (SDP)
Vodafone (HP& BEA solution) , CHT Lab as well.
Good design but Huge implementation effort. (Public Park Model)
Fareast tone CSP (IBM Web Sphere) (Private Walled Garden model Platform)

6. Requirement of Service Delivery Platform
Multiple services within one session via multiple carriers.
Integration of real time, non-real time, voice and data services.
Secured open architecture providing network transparency to CPs and no
telecom experience needed for developers.
Provide application development tool to reduce time to market
Reduce OPEX on management of enhanced and call-related applications
Application interoperability among carriers and terminals
Flexible charging mechanism. e.g. service code insertion for SMS
and MMS, event based charging, originating or destination party pays.
Provide accurate information to settlement system based on pre-defined
business models

7. SDP Service Flow SDP Network Delivery User Services Web Services
Eastbound interface through which 3rd party, device independent, content/apps are aquired
Westbound interface through which adapted content is delivered to requesting device
Southbound interface to operational and business support systems via SDP Telco Integration APIs
Network Delivery
User
Services
Internet,
Intranet
Wireless
Wireline
Brokerage
Content
Partners
Application
Users
SDP
Web Services
Telecom Interfaces (e.g.Parlay)
Multiple Sources
Multiple Channels
Multiple Devices
Message Bus

8. SDP Key Functions Multi device support Billing
- Java Handset, GSM Handset, GPRS Handset, PC, PDA.
Multi channel support
- GSM, GPRS, USSD, CDMA, HTTP, PSTN, IVR
Common object download functions
- Subscriber Single Sign-on
- Device Registration and Management
- Subscriber Application/Service Enrolment
- Common Authentication and Authorisation
Service creation environment
- Service creation APIs
- Mutli-channel integration APIs
- Telco backend integration APIs
Billing
- Billing Mediation and collection (use of existing back-end systems).
- Post paid, pre-paid, and rating capabilities.
3rd party application support
- Web Service Gateway, SDK/WSDL API.
Content
- Java Application, ring tones, images
- Location based, games.
Multi-modal 3G
- Ability to extend platform and applications with natural language support.
- Simultaneous voice and data.

9. Worldwide SDP Deployment Status
Operator
Announce
Gateway
Details
Telecom Italia
Aepona
/Ericsson
Deployment
Based on Press Releases and Conference Presentations
Telesim
Oksijen
Commercial Deployment BT
Marconi
Contract to deploy in 2003
O2 (Germany)
Redknee
KPN Carrier Services -
Telia
Skanova
Meteor Communications
jNETx
Hutchison CAT (Thailand)
Kabira
/Motorola
Hutchison 3G Australia
Ericsson
Commerical
Hutchison 3G Italy
Hutchison 3G Sweden
Telmex
Hutchison 3G Austria
Hutchison 3G Denmark
Mobifone
Korea Telecom
Herit

10. Next Generation Wireless Network Integration Platforms R&D Project
Funding sponsored from MOEA (Ministry Of Economic Affairs)
Project scope:
Next Generation Service Delivery Platforms (TCC)
- Next Generation MMS platform、LCS Service platform、 Streaming platform、Common Object Download platform
- Common API (Parlay X based) and service creation environment (SCE) for content providers
Inter-networking among Operator (WCDMA vs. CDMA2000) (APBW/VIBO)
- MMS、LBS、Video call
3G / WLAN Integration (CHT/FET)
- EAP-SIM AAA server, spectrum measurement, WLAN demo zone, 3G/WLAN integrated messaging

11. Next Generation Mobile Service Delivery Platforms
GPRS
WLL
WLAN
Core Network/
Soft switch
(核心網路)
HLR
HSS
SGSN
GGSN
CSCF
MGCF
MGW SG
3G AAA
SCS
Content & Application
(應用服務)
Wireless Portal
Content
LBS
Corporate
Internet
Access
WAP
Gateway
A4: Streaming Server IM
Server
Presence
SMS
A1: MMS
OSA/Parlay/JAIN/OMA…
Universal Access
(接取網路)
A2: Location
Device Engine、Filter Engine、Channel Management、Service Report、…
Multimedia
Mobile Equipment
Module Library、Template Editor、…
User
Profile
A6: Service Environment
Service Node
(服務節點)
A5: Service Gateway
(服務閘道)
A3: COD

12. Common Service Gateway Architecture

13. Service Creation Environment

14. Thanks !