1. Will Google Rule the World? Lois S. Levine-Elman, M.S. OLLI at Widener University Spring 2012 Class 1

2. Googlization of Everything has permeated our culture. A ubiquitous brand. Part of the common vernacular. Google is used as a noun and a verb everywhere

3. What Does The Word “Google” Mean? Google basically is a play on the word “googol” A “googol” is a number followed by 100 zeros Goooooooooo,oooooooooo,oooooooooo, oooooooooo,oooooooooo, oooooooooo,oooooooooo,oooooooooo,oo oooooooo,oooooooooogle

4. Google’s play on the term reflects the company’s intention to organize the immense amount of information currently on the web and beyond.

5. Questions? Why is Google always in the news? How do Google’s business decisions and product development impact my life? How do Google’s business decisions and product development impact people and nations around the world? Is Google on the verge of becoming indistinguishable from the Web itself?

6. Course Goals To identify the techniques which Google has used to achieved prominence on the Web. To look at the ways Google is seeking to achieve prominence in other areas of technology. To create thought provoking discussions on Google’s multifaceted technologies and their impact on global social issues which affect: – personal privacy – information access – product competition.

7. Techno-cultural Imagination What sorts of historical factors influence why one technology “succeeds” and another fails? What are the cultural and economic assumptions that influence the ways a technology works in the world? To what extent do technologies guide, influence, or determine history? To what extent do social conditions mold technologies? To what extent do technologies mold social changes? Can technologies spark revolutions?

8. Every Generation Has to Adapt to New Technologies When you were young, how did your parents cope with the technological change? Exponential increase in computing power every 2 years. How are you and your friends coping With the new digital technologies? Moore’s Law:

9. Understanding Google is like a blind man being able to describe an elephant.

10. Google Markets its Image- Little Tramp Video

11. Mission Statement “to organize the world’s information and make it universally accessible and useful” create the perfect search engine.

12. Google Orchestrates Many Different Online Services and Products for Public Use.

13. Google Juggles the Production of Other Products and Services Operating System for Mobile Phones Google Chrome Browser for the Web Google owns Motorola for Digital media.

14. Inventions in the Pipeline Glasses that project the web and entertainment to the eyes of the wearer. Developed by Google X at a lab in a hidden location in California.

15. Interview Techniques the Way Google asks potential employees questions such as: You are shrunk to the height of a nickel and thrown into a blender. Your mass is reduced So that your density is the same As usual. The blades start moving In sixty seconds. What do you do? Other companies are copying Google