1. 100 Stats, Charts & Graphs to Help You Get Inbound Marketing Buy-in

2. Table of Contents
How to Use These Slides……..Slide 3 Inbound Basics………………..….Slide 5 Top of the Funnel………………...Slide 29 Middle of the Funnel…………....Slide 64 Bottom of the Funnel…………..Slide 80
Methodology, ROI, Inbound vs. Outbound, Adoption
Blogging, SEO, Social Media
Landing Pages, Calls-to-Action, A/B Testing
, Lead Nurturing, Marketing Automation

3. How to Use These Slides COPY PASTE
Flip through this presentation and feel free to copy and paste charts, graphs, or even entire slides into your own presentations.
The slides are organized according to the different stages of the marketing funnel they address. (Keep in mind, however, that most inbound marketing tactics can be applied to multiple stages of the funnel!)
THIS PRESENTATION
YOUR PRESENTATION
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PASTE

4. Pssst … Want to Customize Colors?
Double click on a colored portion of a graph or chart,
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5. INBOUND BASICS The Inbound Methodology Inbound Marketing ROI
In this section, you’ll find stats, charts, and graphs that pertain to …
The Inbound Methodology
Inbound Marketing ROI
Inbound Marketing vs. Outbound Marketing
Inbound Marketing Adoption Trends

6. The Inbound Methodology
The best way to turn strangers into customers and promoters of your business
Source: HubSpot

7. The Inbound Methodology
Along the top are the actions inbound companies use to obtain – and retain – new customers.
Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, and customers.
Source: HubSpot

8. The Inbound Methodology
Along the bottom are the tools inbound companies use to accomplish these actions.
Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, and customers.
Source: HubSpot

9. Proving ROI for Marketing Activities Is a Major Challenge for Marketers
Survey N = 3,339
Source: HubSpot

10. Inbound Marketing Delivers on ROI, but Marketers Face Calculation Struggles
Survey N = 3,339
Source: HubSpot

11. Inbound Marketing Improves Lead Acquisition Margins
Do you do
inbound marketing?
Average cost per lead
Average cost per customer
Yes
$36
$254 No
$41
$268
Survey N = 3,339
Source: HubSpot

12. Inbound Strategies Deliver Below-Average Cost per Lead
Survey N = 3,339
Source: HubSpot

13. Inbound Strategies Show Positive Cost per Lead vs. Effort
Survey N = 3,339
Source: HubSpot

14. The ROI of Using HubSpot’s Inbound Marketing Software
HubSpot customers reached 3.51x
more visitors per month within 1 year.
VISITORS
HubSpot customers reached 6.12x more leads per month within 1 year.
LEADS
69% of HubSpot customers saw an increase in sales revenue.
CUSTOMERS
FYI: PDEdit is a
HubSpot partner
Source: HubSpot

15. The ROI of Using HubSpot’s Inbound Marketing Software
HubSpot customers enjoy exponential lead growth, averaging
more than 9,100 leads after 1.5 years of inbound marketing.
Download the Full
Inbound ROI Report
Source: HubSpot

16. Inbound Marketing VS. Outbound Marketing: Lead Generation
Q: What percentage of your company's leads come from each of the following sources?
Note: Graph excludes “ ” and “don’t know/not applicable” responses.
Survey N = 3,339
Source: HubSpot

17. Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.
Source: HubSpot

18. Inbound leads cost than outbound leads.
61% LESS
Source: Search Engine Journal

19. Outbound Marketing Tactics Are Losing Market Share
Q: Which sources of leads have become less important to your company over the last six months?
Survey N = 3,339
Source: HubSpot

20. Inbound Marketing Channels Continue to Be the Most Important Sources of Lead Generation
Q: Which sources of leads have become more important to your company over the last six months?
Survey N = 3,339
Source: HubSpot

21. Nearly 60% of Marketers Have Already Adopted Inbound Strategies
Q: Does your company
do inbound marketing?
Survey N = 3,339
Source: HubSpot

22. Majority of CEOs Report Inbound Marketing Adoption
*Q: Does your company do inbound marketing?
*Graph only shows responses from executives.
Survey N = 195
Source: HubSpot

23. Nearly 50% of CEOs Report Complete Inbound Integration
*Graph only shows responses from executives.
Survey N = 195
Source: HubSpot

24. Annual Inbound Marketing Budget Growth Remains Strong
Q: Specific to inbound marketing, how did your 2013 budget compare to prior years?
Survey N = 3,339
Source: HubSpot

25. CEOs Investing More in Inbound
*Graph only shows responses from executives.
Survey N = 195
Source: HubSpot

26. Marketers Allocate 1/3 of Overall Lead Generation Budget to Inbound Tactics
Q: What percentage of your company’s annual lead generation budget will be spent on the following?
Survey N = 3,339
Source: HubSpot

27. Inbound Marketing Touches Nearly Every Major Industry
Start at the top, then move clockwise around the circle
Survey N = 3,339
Source: HubSpot

28. TOP FUNNEL OF THE Blogging Social Media SEO
In this section, you’ll find stats, charts, and graphs that pertain to …
Blogging
Social Media
SEO

29. 62% of Marketers Have a Blog
Q: Does your company publish a blog?
Survey N = 3,339
Source: HubSpot

30. Companies That Blog Generate 126% More Leads Than Those That Don’t
Survey N = 2,300
Source: HubSpot

31. The average company that blogs generates 55% more website visitors
Source: HubSpot

32. The average company that blogs generates 97% more inbound links
Source: HubSpot

33. The average company that blogs generates 434% more indexed pages
Source: HubSpot

34. Blogging Regularly Linked to Higher ROI
Survey N = 3,339
Source: HubSpot

35. Blogging Improves ROI. 80% of marketers with a company blog could prove inbound ROI in 2013.
Source: HubSpot

36. 43% of Marketers Generate Customers From Their Blog
Survey N = 3,339
Source: HubSpot

37. 57% of Marketers Who Blog Monthly Acquire Customers From Their Blog
Survey N = 3,339
Source: HubSpot

38. 82% of Marketers Who Blog Daily Acquire Customers From Their Blog
Survey N = 3,339
Source: HubSpot

39. Blogging = Business. 61% of U. S
Blogging = Business. 61% of U.S. consumers have made a purchase based on a blog post.
Source: Ignite Spot

40. Marketers Continue to Dedicate More Budget to Blogging & Social Media
Q: What percentage of your company’s annual lead generation budget will be spent on the following?
Note: Graph excludes “ ” and “don’t know/not applicable” responses.
Survey N = 3,339
Source: HubSpot

41. 82% of Consumers Enjoy Reading Relevant Content from Brands
Source: Content Marketing Association

42. 81% of Consumers Trust Information and Advice From Blogs
Source: BlogHer

43. 70% of Consumers Prefer Getting to Know a Company Via Articles (Not Ads)
Source: Content Plus

44. Social Media & Blogging Cost Marketers Time, Not Money
Survey N = 3,339
Source: HubSpot

45. 16% of Marketers Allocate a Full-time Employee to Social Media
Survey N = 3,339
Source: HubSpot

46. 84% of B2B Marketers Use Social Media in Some Form
Source: Aberdeen Group

47. More Than Half of Marketers Dedicate 6+ Hours to Social Media Each Week
Source: Social Media Examiner

48. Social media produces the marketing leads of tradeshows, telemarketing, direct mail, or PPC.2X
Source: HubSpot

49. Social media lead conversion rates are than average conversion rates.
13% higher
Source: HubSpot

50. Facebook Is the Top Social Channel for Generating Leads
Survey N = 3,339
Source: HubSpot

51. 52% of All Marketers Found a Customer via Facebook in 2013
Source: HubSpot

52. 43% of All Marketers Found a Customer via LinkedIn in 2013
Source: HubSpot

53. 36% of All Marketers Found a Customer via Twitter in 2013
Source: HubSpot

54. 46% of online consumers count on social media when making a purchase decision.
Source: Nielsen

55. 89% of online consumers use search engines when making a purchase decision.
Source: Fleishman-Hillard

56. SEO, Social Media Play Key Roles in Customer Acquisition
Survey N = 3,339
Source: HubSpot

57. 95% of Marketers Say That SEO Is an Important Source of Inbound Leads
Source: Forrester Research

58. SEO Produces Solid Annual Lead Conversions
Q: Please estimate your company’s cost per lead for each of the channels listed vs. your overall average cost per lead.
Survey N = 3,339
Note: Graph shows only above-average lead conversion rates.
Source: HubSpot

59. SEO Is the Best Inbound Strategy in Terms of Sales Conversion vs
SEO Is the Best Inbound Strategy in Terms of Sales Conversion vs. Effort
Q: How does your company dedicate its full-time marketers to the following channels (as a percent of total time) / What is the average percentage of leads your company converts to sales?
Survey N = 3,339
Note: Graph shows only above-average lead conversion rates.
Source: HubSpot

60. 54% of U.S. adults are more likely to discover websites via organic search results vs. paid results.
Source: Forrester Research

61. 53% of organic search clicks go to the #1 (top-ranked) search result.
Source: Search Engine Watch

62. SEO Leads Have a 14. 6% Close Rate Outbound Leads (e. g
SEO Leads Have a 14.6% Close Rate Outbound Leads (e.g. Direct Mail, Print Ads): 1.7%
Source: Search Engine Journal

63. MIDDLE FUNNEL OF THE Landing Pages Calls-to-Action A/B Testing
In this section, you’ll find stats, charts, and graphs that pertain to …
Landing Pages
Calls-to-Action
A/B Testing

64. 67% of Medium-Size Companies Implement Unique Landing Pages
Source: MarketingSherpa

65. 48% of Marketers Build a New Landing Page for Each Marketing Campaign
Source: MarketingSherpa

66. Companies With 30+ Landing Pages Generate 7 Times More Leads Than Those With 1 to 5 Landing Pages
Source: HubSpot

67. Companies With 40+ Landing Pages Generate 12 Times More Leads Than Those With 1 to 5 Landing Pages
Source: HubSpot

68. 52% of Companies That Use Landing Pages Test Them to Find Ways to Improve Conversions
Source: MarketingSherpa

69. Only 22% of Businesses Are Happy With Their Conversion Rates
Source: Econsultancy

70. Adding videos to your landing pages can increase conversions by up to 86%.
Source: Eyeview

71. Testing different versions of landing pages against each other can result in conversion rate increases of up to 264%
Source: ion interactive

72. 70% of Small Businesses Aren’t Using Calls-to-Actions on Their Home Pages
Source: Online Marketing Coach

73. 72% of Small Businesses Don’t Use Calls-to-Actions on Their Interior Pages
Source: Online Marketing Coach

74. More than 90% of visitors who read your site’s headline also read your CTA copy.
Source: Unbounce

75. Targeted CTAs Convert 42% More Visitors Than Untargeted CTAs
HubSpot study of 93,000 CTAs over 12-month period
Source: HubSpot

76. Gmail Once A/B Tested 50 Shades of Blue in Order to Find the Highest-Converting Color for a CTA
Source: Quick Sprout

77. Marketers That Conduct A/B Tests Are 80% More Likely to Show Inbound ROI
Q: What kind of testing does your company use to support your marketing efforts / did your company prove inbound ROI?
Survey N = 3,339
Source: HubSpot

78. 1 in 8 A/B Tests Drive Significant Change
Source: Conversion XL

79. BOTTOM FUNNEL OF THE Email Lead Nurturing Marketing Automation
In this section, you’ll find stats, charts, and graphs that pertain to …
Lead Nurturing
Marketing Automation

80. 66% of Consumers Have Made an Online Purchase as a Result of a Marketing Email
Source: Direct Marketing Association

81. 68% of Marketers Believe E-newsletters Are the Best Messages for Helping to Achieve Their Business Goals
Source: Direct Marketing Association

82. 76% of Marketers Say They Use Email More Today Than They Did 3 Years Ago
Source: Direct Marketing Association

83. The Top 2 Reasons People Unsubscribe From Business Emails: Frequency & Relevancy
Source: Chadwick Martin Bailey

84. s that are personalized using a lead’s information … get 14% higher click-through rates and 10% more conversions.
Source: Aberdeen Group

85. Lead Nurturing Emails Have Higher Click-Through-Rates Than General Emails
Source: HubSpot

86. Only 25% of Leads Are Sales-Ready The Other 75% Need to Be Nurtured
Source: Gleanster Research

87. 79% of Leads Never Convert into Sales Lack of Lead Nurturing Contributes to This Problem
Source: MarketingSherpa

88. Executives Say Lead Scoring Is Critical to Driving Bottom Line Results
*Graph only shows responses from executives.
Survey N = 195
Source: HubSpot

89. Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
Source: Forrester Research

90. Nurtured leads make 47% larger purchases than non-nurtured leads.
Source: The Annuitas Group

91. How Frequently B2B Companies Send Lead Nurturing Messages
Source: MarketingSherpa

92. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
Source: Gartner Research

93. The adoption of marketing automation technology is expected to increase by 50% by 2015.
Source: Sirius Decisions

94. Only 33% of Companies Who Use Both CRM and Marketing Automation Say they Integrate Well.
Source: The Experts Bench

95. 64% of CMOs Have Either an Informal or No Process for Managing Marketing Automation
Source: The Annuitas Group

96. Businesses that use marketing automation experience a 451% increase in qualified leads.
Source: The Annuitas Group

97. Businesses that use marketing automation see a 10% or greater increase in revenue in 6-9 months.
Source: Gartner Research

98. See Venture Beat’s Marketing Automation Survey
HubSpot was ranked the marketing automation software vendor in a Venture Beat survey. #1
See Venture Beat’s Marketing Automation Survey
Right click > Hyperlink > Open Hyperlink
Source: VentureBeat

99. Average Ratings by Vendor for Website Content Optimization & Web Content Targeting
Source: VentureBeat

100. Ready to get started with inbound marketing
Ready to get started with inbound marketing? Right-click below and open the link for a free Inbound Marketing Assessment