2. Content: 1. Hotel room occupancy rate in Hong Kong in 2002 and 2003 2. Visitor Arrival Details by country/Territory of Residence 3 Visitor Arrival Details by length of stay 4. The majority consumption of visitors in 1997~1999 Place Visited in Hong Kong 1998-1999 5. Place Visited in Hong Kong 1998-1999

3. Hotel room occupancy rate in Hong Kong in 2002 and 2003 Month2002(%)2003(%) 182 27582 38779 48722 58317 67934

4. Month2002(%)2003(%) 78271 88688 982 1085 1193 128988 1~12(84)(70)

5. The graph of the Hong Kong Hotel room occupancy rate in 2002 and 2003 數列 1:the rate in 2002 數列 2:the rate in 2003

6. The analysis of the Hong Kong hotel room occupancy rate According to the data,it seems that the average rate of the Hong Kong hotel room occupancy in the two years is about 77% which is a high value and it indicates that the business of hotel is the important trade in Hong Kong and causes a great income to Hong Kong. Thus, the government could make more effort to improve the service and enhance the development of the business.

7. On the other hands,the graph of the Hong Kong hotel room occupancy rate in the (April, May, June, July) of 2003 decreased significantly due to the outbreak of the SARS and caused the decrease of the number of tourists and hence the occupancy of the hotel. Thus, it caused the serious economic recession. Then, the occupancy of the hotels has recovered to the level in 2002 so it can show that the tourism has also recovered since the August.

8. Visitor Arrival Details by country/Territory of Residence Country/Territory of residence 2002(1~12) (number of visitors) 2003(1~12) (number of visitors) % growth The Americas 1,346,840925,907-31.3 Europe Africa and the Middle East 1,263,115946,476-25.1 Australia,NZ and South Pacific 410,196306,287-25.3 North Asia 1,852,4581,235,336-33.3 South and Southeast Asia 1,905,2081,359,622-28.6 Taiwan 2,428,7761,852,378-23.7

9. Macau 534,590443,622-17.0 Mainland China 6,825,1998,467,211+24.1 (TOTAL) 16,566,38215,536839-6.2

10. The graph of Visitor Arrival Details by country/Territory of Residence in 2002 1:The Americas 6:Taiwan 2:Europe Africa and the Middle East 7:Macau 3: Australia,NZ and South Pacific 8: Mainland China 4:North Asia 5:South and Southeast Asia

11. The graph of Visitor Arrival Details by country/Territory of Residence in 2003

12. The analysis of the number of visitors from different countries According the data, it seem that the tourists from China, Taiwan and South and Southeast Asia are the main source of tourists. it also indicate that the travel of short distance is the main income of tourism in Hong Kong.

13. Moreover, most percentage of growth of the numbers of visitors from different countries is negative in 2003 except the number of visitors from China that has increase significantly so the government could carry out some effective measures to enhance the development of the tourism of China. For example, the improvement of the service would be the important measure to carry out. On the other hand, the significant decrease of the number of tourists in 2003 may be caused by the outbreak of SARS.

14. Visitor Arrival Details by length of stay Countries2002(same day visitors)% 2002(over- night visitors%) 2003(same day visitors)% 2003(over- night visitors)% The Americas18.881.223.176.9 Europe Africa and the Middle East 26.872.230.369.7 Australia,NZ and South Pacific 20.479.623.876.2 North Asia29.570.536.363.7 South and Southeast Asia 22.977.127.372.7 Taiwan76.823.278.221.8

15. Mainland China 30.269.832.867.2 All Countries 35.564.537.762.3

16. The graph of the length of the visitors stay in Hong Kong in 2003 1:The Americas 6:Taiwan 2:Europe Africa and the Middle East 7: Mainland China 3: Australia,NZ and South Pacific 8:All countries 4:North Asia 5:South and Southeast Asia

17. The graph of the length of the visitors stay in Hong Kong in 2003 1:The Americas 6:Taiwan 2:Europe Africa and the Middle East 7: Mainland China 3: Australia,NZ and South Pacific 8:All countries 4:North Asia 5:South and Southeast Asia

18. The comparison of the number of the same-day visitors stay in Hong Kong in 2002 and 2003 1:The Americas 6:Taiwan 2:Europe Africa and the Middle East 7: Mainland China 3: Australia,NZ and South Pacific 8:All countries 4:North Asia 5:South and Southeast Asia

19. The comparison of the number of the overnight visitors stay in Hong Kong in 2002 and 2003 1:The Americas 6:Taiwan 2:Europe Africa and the Middle East 7: Mainland China 3: Australia,NZ and South Pacific 8:All countries 4:North Asia 5:South and Southeast Asia

20. The analysis of the length of the visitors stay in Hong Kong According to the data, the majority of the tourists stayed in Hong Kong overnight except the tourists from Taiwan. Moreover, the situration in 2002 and 3003 was similar.

21. The majority consumption of visitors in 1997~1999 Particulars Year1997 HK$Million Year1998 HK$Million Year1999 HK$Million clothes 11,700 8,652 8,532 Jewellery 7,836 6,429 5,697 Leather goods 4,334 2,787 3,222 Souvenirs/ handicrafts 873 729 1,061

22. Particulars Year1997 HK$Million Year1998 HK$Million Year1999 HK$Million Electrical/sound equipment 801 588 651 Antiques/china 402 374 Watches/clock 1,989 1,383 1,415 Telecom equipment 267 350 529 Camera/ optical goods 1,470 1,048 1,036

23. Particulars Year1997 HK$Million Year1998 HK$Million Year1999 HK$Million Medicine/ Chinese herbs 459 326 401 Food stuffs 952 802 873 Perfume 548 321 311 Cosmetics 966 770 805 others 1,819 1,464 1,049 Total 34,416 26,023 25,854

24. To sum up, these figures reveal that in 1997, tourists have a higher purchasing ability to buy goods in Hong Kong, however, after 1997,the economic downturn affect their wealth, made them buy less stuffs in Hong Kong. The most serious affection are clothes, leather goods and watches. The analysis of the majority consumption of visitors in 1997~1999

25. In 1999,tourists used to spend less on clothes, jewellery or cameras. However, they spend much on souvenirs,leather goods, electrical, cosmetics or food stuffs. It may due to the stuffs have discount or the lower price attract tourists to buy more stuffs. Also, Hong Kong was actively develop tourisms and held lots of activities to attract tourists and increase their sense of purchasing.

28. Place Visited in Hong Kong 1998-1999 Place1998 (%)1999(%) Victoria Peak 44 Repulse Bay 27 28 Ocean Park 24 25 Open–air Market 20

29. Place1998 (%)1999(%) Wong Tai Sin Temple 16 18 Aberdeen 17 Hong Kong Conventional and Exhibition Centre 13 14 Stanley Market 15 13

30. In conclusion, the most attractive place is Victoria Peak, Repulse Bay or Ocean Park. Place Visited in Hong Kong 1998-1999 The analysis of Place Visited in Hong Kong 1998-1999

31. The source of data: The name of web-site: 1. 旅遊與旅遊業 2.http://webserv2.discoverhongkong.com/taiwan/

32. The members list: Sum Ching Man S.6B(6) Yeung Lam Kwan S.6B(13) Yip Yin Ling S.6B(14)