1. Introduction Part

2. Contents  Tourism development in the world  Tourism development in China

3. INTERNATIONAL TOURISM DEVELOPMENT

5. World arrivals by purpose of visit

6. World’s top tourism destinations

7. World’s Top 5 Tourism Destinations 2000 International Market Share Tourist Arrivals % of World Rank,(thousands)% Change Total, 2000Country20001999/002000 1France74,500 2.010.7 2United States52,700 8.7 7.5 3Spain48,500 3.7 6.9 4Italy41,20012.8 5.9 5China31,20015.5 4.5 Source: WTO

8. World’s Top 5 Tourism Earners 2000 International Market Share Tourism Receipts % of World Rank,(US$ million)% Change Total, 2000Country20001999/002000 1United States83,800 11.917.6 2Spain31,000 -4.3 6.5 3France29,900 -5.1 6.4 4Italy27,700 -2.5 5.8 5United Kingdom19,300 -4.7 4.0 Source: WTO

9.  Travel and Tourism will continue to expand faster than the economy as a whole and faster than comparable industries.  By 2011 Travel & Tourism is expected to account for: *Over twice the output at $7.0 trillion *More jobs --- 260 million employees  Growth depends on enlightened government policy Travel and Tourism Can Double in Size by 2011 Source: WTTC

10. CHINA TOURISM DEVELOPMENT （ 1 ） Inbound Tourism  The mode of China’s tourism development is quite different from that in most of the development countries in the world.  For political and economic purposes, China started its tourism activities based on inbound travel only. As a developing country, China gives priority to inbound tourism for its foreign exchange earnings.

11. Source: CNTA

13. CHINA'S TOURISM RECEIPTS 1978-2000

14. BREAKDOWN OF INTERNATIONAL TOURISM RECEIPTS 2000 UNIT:100Mn.US$ RECEIPTSP.C. TOTAL TOTAL162.31100.0 LONG － DISTANCE TRANSPORTATION 48.8030.1 AIR35.0221.6 RAIL5.963.7 MOTOR5.963.7 SEA1.861.1 SIGHTSEEING7.514.6 ACCOMMODATION22.0513.6 FOOD AND BEVERAGE15.239.4 SHOPPING32.3119.9 ENTERTAINMENT11.937.3 COMMUNICATION5.033.1 LOCAL TRASPORTATION5.343.3 OTHERS14.118.7

15. BREAKDOWN OF INTERNATIONAL TOURISM RECEIPTS 2000

16. （ 2 ） Domestic tourism  Until the mid-1980s, domestic tourism hardly existed, China gives priority to inbound tourism for its foreign exchange earnings;  To meet the growing demand for leisure travel among China’s own citizens and to encourage personal consumption for economic growth, the central government has issued a number of policies to promote domestic tourism. 1. In 1992, weeklong holidays were first introduced; 2. In 1995, a five-day work week was introduced; 3. Starting in 1999, three weeklong holidays were established around May 1(May Day/Labor Day), October 1 (National Day), and the lunar Spring Festival of Chinese New Year.

17. China’s Domestic Tourism,1985-2000 YearVisitors (millions)Receipts (RMB billion Yuan)Receipts per Visitor (RMB Yuan) 19852408.033.3 198627010.639.3 198729014.048.3 198830018.762.3 198924015.062.5 199028017.060.7 199130020.066.7 199233025.075.8 199339884.0211.1 1994524102.3195.2 1995629137.5218.6 1996640163.8255.9 1997644211.2328.0 1998695239.1344.0 1999719283.2393.9 2000740315.7426.6

18. Characteristics of domestic tourism  The average length of stay by domestic travelers was four to six days;  Purpose. The majority of domestic visitors were traveling for leisure, recreation and holidays, or visiting friends and relatives;  More than 90% of domestic visitors chose to arrange their trips by themselves;  Occupation. More than one-third visitors are the executives and professionals.

19.  Parallel with the development of both incoming and domestic tourism, control of outbound travel has been relaxed, and some Southeast and East Asian countries have become popular destinations for Chinese visitors.  The number of outbound visitors has been increasing with each year;  The number of open destinations is growing now. CNTA has approved 132 overseas tours destinations by the end of January,2007. Chinese citizen can travel to 86 countries and areas.  As a result, China’s tourism accounts will increasingly be more balanced, with tourist flows in both directions. Nowadays, equal attention is paid to both international and domestic tourism in terms of their contribution to local and regional social and economic development within China. （ 3 ） Outbound tourism

20. Overseas tours destinations approved by China National Tourism Administration (CNTA) NumberCountry/regionOpen timeNumberCountry/regionOpen time 1Hong Kong198321India2003 2Macao198322Maldives2003 3Thailand198823Sir Lanka2003 4Singapore199024South Africa2003 5Malaysia199025Croatia2003 6Philippines199226Hungary2003 7Australia199927Pakistan2003 8New Zealand199928Cuba2003 9Korea199829Greece2004,9 10Japan200030France2004,9 11Vietnam200031Netherlands2004,9 12Cambodia200032Belgium2004,9 13Burma200033Luxemburg2004,9 14Brunei200034Portugal2004,9 15Nepal200235Spain2004,9 16Indonesia200236Italy2004,9 17Malta200237Austria2004,9 18Turkey200238Finland2004,9 19Egypt200239Sweden2004,9 20Germany200340Czech2004,9

21. Overseas tours destinations approved by CNTA (continued) NumberCountry/regionOpen timeNumberCountry/regionOpen time 41Estonia2004,961Kenya2004,12,15 42Latvia2004,962Zambia2004,12,15 43Lithuania2004,963Jordan2004,12,15 44Poland2004,964Northern Mariana Islands2005,4,1 45Slovenia2004,965Fiji2005,5,1 46Slovakia2004,966Vanuatu2005,5,1 47Cyprus2004,967U.K.2005,7,15 48Denmark2004,968Chile2005,7,15 49Iceland2004,969Jamaica2005,7,15 50Ireland2004,970Russia2005,8,25 51Norway2004,971Brazil2005,9,15 52Romania2004,972Mexico2005,9,15 53Switzerland2004,973Peru2005,9,15 54Liechtenstein2004,974Antigua and Barbuda2005,9,15 55Ethiopia2004,12,1575Barbados2005,9,15 56Zimbabwe2004,12,1576Laos2005,9,15 57Tanzania2004,12,1577Mongolia2006,3,1 58Mauritius2004,12,1578Tonga2006,3,1 59Tunis2004,12,1579Grenada2006,3,1 60Seychelles2004,12,1580Bahamas2006,3,1 81Saint Lucia2006,3,1

22. Total Number of China's Outbound Travelers in 2000  In 2000, Chinese outbound travelers totaled 10.4726 million, 13.43% more than 1999.  Among them, business travelers were 4.8418 million, accounting for 46.23%, down 2.51%.  Travelers for private purposes were 5.6309 million accounting for 53.77%, up 31.99%.

23. Total Number of China's Outbound Travelers in 2000 Unit:RMB(yuan)

24. Main Destinations of Outbound Travelers in 2000 The top 10 destinations for Chinese traveling were:  Hong Kong Special Administrative Region,  Macao Special Administrative Region,  Thailand,  Russia,  Japan,  The Republic of Korea,  The United States,  Singapore,  The Democratic Republic of Korea,  Australia.

25. Outbound Travelers in 2000 DestinationNumber (persons)Up to 1999 (%) Subtotal in Asia8,845,90813.22 Hong Kong, CN4,142,19115.99 Macao, CN1,644,4216.04 Taiwan, CN86,1542.45 Japan595,66010.78 ROK400,95829.27 DPRK194,97010.81 Mongolia63,04424.58 Singapore262,77624.50 Philippines33,647-4.80 Malaysia86,6962.84 Thailand707,456-13.08 Indonesia19,96331.32 Kazakhstan44,226-10.53 Subtotal in America523,08121.69 USA395.10719.15 Canada100,17831.03 Subtotal in Europe1,079,08931.03 Germany112,82420.52 France96,4859.86 Britain61,12942.80 Russia606,10238.46 Subtotal in Oceania150,23126.08 Australia126,85223.89 New Zealand18,28845.25 Subtotal in Africa47,52115.40 Subtotal in Others3,625-33.56 Total10,649,45515.35

26. The End! Questions?