Presentation on theme: "Audience Research in Media Development 10th FoME-Symposium, 5 th -7 th Nov. 2014, Bonn How To Do It Yourself: A Capacity Building Process in Three Stages."— Presentation transcript:
Audience Research in Media Development 10th FoME-Symposium, 5 th -7 th Nov. 2014, Bonn How To Do It Yourself: A Capacity Building Process in Three Stages for Community-Oriented Radio Stations in Uganda on Measuring and Understanding Their Audiences Petra Stammen Catholic Media Council, CAMECO 1
2 Aim To enhance understanding of audience research as essential for taking informed decisions, enabling community oriented radio stations to flourish by better satisfying their audiences and stakeholders, generating income and becoming more sustainable
3 Financially supported by: Stem van Afrika (www.stemvanafrika.nl)www.stemvanafrika.nl Implemented by: Communication Commission of the UEC Facilitated by: Audience Dialogue (www.audiencedialogue.net)www.audiencedialogue.net Coordinated by: CAMECO (www.cameco.org)www.cameco.org
5 Participants Twenty radio practitioners representing twelve community oriented radio stations.Three examples: Mama FM, Kampala: Target audience: "Marginalised and vulnerable women (e.g. in slum areas) and women in leadership positions" Radio Wa,Lira: Target audience: "Rural communities with a bias towards vulnerable groups in Lango (women, children, disabled persons, elderly" KKCR, Kagadi Kabaale: Target audience "Rural poor, marginalised groups with a special focus on children/youth and women"
6 Process 1. Audience Dialogue (AD)/Uganda approached CAMECO (Oct ‚ 2013) 2. A project proposal was prepared (AD,UEC and CAMECO) 3. Project approval by the Board of Stem van Afrika (May 2014) 4. A Call for Interest with clear participation criteria was dissemi- nated to about thirty radio stations Uganda (May 2014) 5. Screening of applications (by AD,UEC and CAMECO) 6. Workshop took place from 1 st July to 11 th July in Kampala 7. August - October 2014 implementation/field phase 8. 25th/26 th November 2014: Networking/sharing meeting in Kampala 9. Ongoing Process… Next Steps