Presentation on theme: "Towards a Global Nutrition Cluster Advocacy Strategy"— Presentation transcript:
1 Towards a Global Nutrition Cluster Advocacy Strategy
2 GNC strategy :Strategic pillar 1: Partnership, communication, advocacy, and resource mobilizationAdvocacy priority activities: Develop an advocacy plan that addresses advocacy with external partners in nutrition (UNSCN/SUN/REACH) and inter-cluster linkages (WASH/Health/Food Security clusters).
3 PROBLEM IDENTIFICATION The Advocacy CycleADVOCAY CYCLEPROBLEM IDENTIFICATIONSTRATEGY ELABORATIONACTION PLANIMPLEMENTATIONM&ERelated to GNC visionWhat?Who?How?
4 Timeline for development of GNC Advocacy strategy March 2015Annual meeting + questionnaireApril/May 2015Responses to questionnaire analysedJune/July 2015GNC-CT&SAG workshopSept 2015Discussions on the sides of GNC Annual meetingOctober 2015Finalisation & validation GNC Advocacy Strategy
5 What is Advocacy?UNICEF definition of advocacy: Advocacy is a deliberate process, based on demonstrated evidence, to directly and indirectly influence decision makers, stakeholders and relevant audiences to support and implement actions that contribute to the fulfilment of an individual’s rights.Education Cluster definition of Advocacy: Advocacy is about building relationships and using those relationships to engage people and influence opinion (Education cluster advocacy guidance tool)ACF definition of advocacy: Advocacy aims to make lasting changes to the policies, practices and intervention capacities in order to put an end to hunger and undernutrition and especially acute malnutrition in children under five by influencing political and economic decision makers and by mobilising public support.Advocacy identity – what advocacy approach, what core principles would underpin it based on unique organisational identity.
6 What is Advocacy?It is about influencing change (in policy, attitudes and practice)Aims to achieve lasting and positive change in poor peoples’ livesIt is strategic. It is planned. With clear goals and objectivesIt is a long term process rather than a one-off eventIt is not an end in itselfDraws legitimacy and credibility from our knowledge and experience (evidence base)
7 HOW DO WE MEASURE SUCCESS? CONCEPTOBJECTIVETARGET AUDIENCEHOW DO WE MEASURE SUCCESS?ADVOCACYChange in policies, practise or power structuresDecision-makersDesired changes in policies, practice and power structuresCOMMUNICATIONBuild consensus through raising public understanding and generating well-informed dialogue among stakeholdersGeneral public, supporters, other specific target audiencesImproved public perceptionCOORDINATIONIncrease efficiency to achieve specific objectives through the synchronization and integration of activities and responsibilitiesFor whom is the coordination meantEfficiency and effectiveness in the delivery of activities
8 PROBLEM IDENTIFICATION The Advocacy CycleADVOCAY CYCLEPROBLEM IDENTIFICATIONSTRATEGY ELABORATIONACTION PLANIMPLEMENTATIONM&ERelated to GNC visionWhat?Who?How?
9 Group work Areas of work (10 mins) SWOT analysis (20 mins) Identification of advocacy issues (20 mins)Feedback to plenary (5 mins per group)
10 Problem identification GNC vision: To safeguard and improve the nutritional status of emergency affected populations by ensuring an appropriate response that is predictable, timely and effective and at scale.
11 Problem identification Overall advocacy aim: Improved nutrition for vulnerable population sustained in the long termProposed areas for GNC advocacy:Support principled and effective humanitarian actionEnsure adequate funds for nutrition in humanitarian responses to reach all in needRaise the profile of nutrition as an essential intervention to support development gainsAny others?
12 SWOT analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Identify the Nutrition Cluster potential and capabilities as an advocacy voiceSTRENGTHSWEAKNESSESIssues around legitimacy, credibility, accountability, preparedness, resourcesWho does the GNC speaks for?Is the GNC seen as trustworthy, knowledgeable and expert?To whom are GNC members accountable?How do we communicate our progress to others externally?What relevant advocacy experience does the GNC have?Do we have access to research to underpin our advocacy messages?Do we have the right skills and experience for advocacy?OPPORTUNITIESTHREATSPolitical, economic and social factors, external processes, institutions, public accountabilityWhat political opportunities are coming up that can help make change happen– processes, influencing opportunities?What political alliances exists and how do we engage with them?Do we have access to governments and key influencers?Can we use media to support our advocacy messages?What are the potential risks for the GNC?
13 Identification of advocacy issues +(Relevant for the strategy)Impact on your issue-+Probability of occurrence in your context