1. 1 Connecting the client to the cloud – The Sputnik Story Barton George Director, Developer Programs Michael Cote Director, Software Strategy OSCON July 24, 2013

2. 2 The Sputnik Journey Thank You!

3. 3 Developers are a big deal Source: IDC: It Cloud Services At The Crossroads (Stephen Hendrick, Robert Mahowald, Malanie Posey), April 2013, doc #240572 85% of net new software built in 2013 will be built for cloud delivery - IDC

4. 4 So why don’t more large companies engage with Developers? Large company developer programs

5. 5 Enter

6. 6 An awesome but “impractical” idea

7. 7 Dell Innovation Fund

8. 8 Project Sputnik goals Gain traction with Developers: key in web, cloud, IT in general How: Involve developer community to guide product development How: Work with Canonical, OpsCode and The Frontside Why: Elevate conversations above infrastructure Why: Add sizzle to client line, change perceptions Why: New accounts, additional HW/SW/services

9. 9 The Concept Phase (will we embarrass ourselves?) March 15 Approved by Dell incubation team Apr 6-10 Feedback from select alpha developers April 16-20 Customer visits to get feedback April 20- May 7 Getting ready to go public

10. 10 The Pilot Phase (get feedback and validate) May 7 Project announced via blog and at UDS Unique visitors to bartongeorge.net We struck a nerve!

11. 11 The Pilot Phase (get feedback and validate) May 7 Project announced via blog; IdeaStorm kicked off 1. Don’t make it more expensive than Windows 2. Make it work with the vanilla image 3. At least 8GB of RAM 4. No Windows Preinstalled 5. No CD/DVD 6. ProSupport

12. 12 The Pilot Phase (get feedback and validate) June 20 Touchpad driver written (now in 3.9 kernel) July 2 Beta program announced (6K+ people) <- Tipping point July 17 Announced at OSCON: Project to become product in fall

13. 13 The Launch Phase Nov 29 Dell XPS 13 Developer Edition launched in US/Can Feb 18FHD version, EMEA launch offline Feb 28EMEA online availability < 9 Months

14. 14 Cloud back end Joyent OpenStack private EC2 Rackspace GitHub.com/sputnik Profile library on Github Community assembled language stacks that are configured on the users client via the profile tool (built on chef scripts) Profile tool Cloud launcher Simulate entire app environment on client in Linux containers then deploy to cloud via cloud launcher Project Sputnik: a client-to-cloud platform for developers Micro cloud Client

15. 15 How the idea has been received 4 Ways Dell Is Becoming An Open Source Company "The laptop gives Dell credibility in the open source developer community. With that support, Dell can... grow a new sector of the hardware market." — Alex Williams Dell's Sputnik - Git what you want “Dell is on the right track with their profile thinking. To me, this could be a game-changer in the computer manufacturer race." —Mike Hendrickson Dude, Dell’s Building an Open Source Laptop “The opportunity to skip the customization process should be of interest to CIOs, because it will help them eliminate costs and speed up the development process.” - Clint Boulton

16. 16 How the System has been reviewed Dell's Linux laptop has good hardware, decent toolkit “…. the Dell XPS 13 Developer Edition is a thing of beauty." — Katherine Noyes Dell XPS 13 Developer Edition review – Linux laptop an Ultrabook in all but name It just works: Dell XPS 13 Developer Edition Linux Ultrabook review “Dell's substantial investment in making a functional Linux Ultrabook pays off..” - Lee Hutchinson The Dell XPS 13 Developers Edition With Ubuntu " Excellent Ubuntu performance out of the box… Using the laptop was a dream." — John Biggs

17. 17 How the System has been received

18. 18 The conversion of Lars (there’s always hope) Sept 4, 2012: Lars when he hears the Sputnik beta program is not offered in Europe Well the problem with DELL meric[sic], it’s not possible to buy a laptop without Winblows……..Thanks, but I’ll look elsewhere and choose some non merican[sic] nationalist brand next time Sept 11, 2012: My reply I’m sorry its taken so long to get back to you and I’m sorry you have not had a positive experience in the past … I appreciate your feedback. Jan 29, 2013: Lars checks back in It's been half a year and nothing has changed. It's still bulls--t laptops ……. These ultrabooks compete with that Fruitcompanys Air books with a almost similar price. So it isn't hard to figure out why nobody is buying DELLs laptops...Honestly, I don't think there will ever be sanity in the marketed products here.... Over and out, Jan 29, 2013: My reply Thanks for checking back in. If you hold on for a few more weeks you should have a new offering available in Sweden that hopefully you'll find acceptable :)

19. 19 The conversion of Lars (there’s always hope) March 13, 2013: Lars replies Thanks! We got the first one in for the company today. Nice! Best regards, Lars

20. 20 Lessons we’ve learned Don’t over promise, deliver on what you say you will and explain when you “screw up” The power of plain speak and transparency Action is better than non-action but don’t strive for perfection out of the gate Treat everyone with decency (may need to take a deep breath before responding), don’t write anyone off too soon

21. 21 What you can do/information www.github.com/sputnik < We need your help! www.github.com/sputnik Joyent cloud offer www.dell.com/developers or www.dell.com/sputnik www.dell.com/developerswww.dell.com/sputnik www.bartongeorge.net Twitter: @barton808, @cote #ProjectSputnik

22. 22 Questions?

23. 23

24. 24 XPS 13 Developer Edition : Client-to-cloud platform Hardware: XPS 13 laptop FHD, i7 CPU, 8GB RAM, 256GB SSD Software Ubuntu 12.04 LTS Basic set of tools and utilities Beta projects: Profile tool & Cloud launcher Dell.com/developers GitHub.com/Sputnik Key Links

25. 25 Availability North America U.S., Canada Europe Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Spain, Sweden, Switzerland and United Kingdom Currently working on a strategy for: Israel, Morocco, Russia, Saudi Arabia, South Africa, Turkey, UAE