1. Berlin, Brussels, Paris…. National Initiatives

2. Registrations : last 3 years +- 2800 delegates

3. registrations Barcelona Berlin Total 2883 2782 Full Paying 2003 1910 Variable fee 161 170 exhibitors 148 178 exempt 371 498 No show 197 202 Payments open in May 4 % 0

4. WHERE DID THEY COME FROM ? BCNBERLIN EUROPE26812480 CENTRAL EUROPE4884 South AMERICA5313 North AMERICA68102 AFRICA3130

5. Registrations : Country Analysis loss of ‘ far away ‘ : 53 less from Chile, Brazil, Australia, Taiwan Gain US (+ 33 ), Poland (+ 28) Russia (+ 14 ), Belgium ( + 26 ),Slovenia ( + 11) Host Country effects :Iberia back to Glasgow levels ; Germany ( 738,+ 402 ) and Switzerland ( 103, + 28 ) have excellent results Netherlands (- 76), Italy ( - 29 ), Ireland (- 16 )

6. Better Retail presence %BarcelonaBerlin Manufacturers5348 Consultants,Service providers2224 Retailers1114 other14

7. THE TOP 15 COUNTRIES BERLIN BARCELONA GAIN : LOSS GERMANY738336402 UNITED KINGDOM332353-21 FRANCE1841804 NETHERLANDS176252-76 FINLAND152163-11 ITALY145174-29 SWEDEN1361351 BELGIUM1219526 SWITZERLAND1037528 UNITED STATES996633 SPAIN88472-384 GREECE74704 NORWAY735221 AUSTRIA5865-7 PORTUGAL58122-64 DENMARK3140-9

8. Registrations Repeat rate 34 % ( vs Barcelona ;Incl. board, consultants, national initiatives) Top 5 companies ( excl consultants ) represent consistantly 17 % of the delegates ; top 10, 25 %

9. MARKETPLACE in Berlin 70 exhibitors From 2500 TO 3500 sqm o.w. 2961 commercially sold Effect Future Store Initiative and Exhibitor Briefs

10. 1500 FEED BACK FORMS ! Avg4-5 scores Event met expectations3.551 Berlin as a location3.968 General conference organization3.872 shuttles4.382 catering3.450 Audio Visual3.557 Marketplace3.652 hotels3.975 New ideas from the Marketplace3.028

11. STILL WE NEED TO IMPROVE… Exhibitor briefs Pre – conference press coverage More content in the Marketplace Audio Visual must be perfect Use of RFID ( or abandon ) Retail tours

12. The Marketplace in Brussels ( 1 ) Pricing : - 10 % : bronze if booked before 15 Jan - 20 % : silver if... + present in Berlin - 25 % : gold if …. + host country exhibitor or present in Berlin and Barcelona Catering in the same hall as the Marketplace and registration Kiosk with Non Stop bands and one big high quality (sponsored ) evening show Invest in ‘ atmosphere ‘ visuals

13. MP Brussels ( 2 ) Send out proposals second week September ( budgets ) state of the art web interface Strong concept ( excellence in all ECR processes ) with top Belgian Retailers in preparation Renew National Initiatives presence Real Marketplace program book under study with Elsevier

14. Conference fees Brussels Unchanged regular fee ( 1450 €) 999 € : host country & localboards of the National Initiatives 99 € students but examinations Free ( full conference rights ) and variable fees ( stand personel – limited rights )reduced at 400 € ; hostesses free Early bird : - 200 € for full fee and up to 8 weeks before the conf.

15. 2005 – 2006 - 2007 2005 :10 TH ANNIVERSARY Paris confirmed : Palais des Congrès ( porte Maillot) Excellent location ; totally renewed 700 hotel rooms on walking distance 2006 : Stockholm, Milano 2007 : Geneva

16. National Initiatives Some fees double paid Central mailing : prepare letter for oct 1 ; uddate databases