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Localization at eBay L. Niederer June 2011. eBay Inc. confidential 2 eBay L10n The eBay Localization team based in San Jose and Berlin (Dreilinden) Germany.

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Presentation on theme: "Localization at eBay L. Niederer June 2011. eBay Inc. confidential 2 eBay L10n The eBay Localization team based in San Jose and Berlin (Dreilinden) Germany."— Presentation transcript:

1 Localization at eBay L. Niederer June 2011

2 eBay Inc. confidential 2 eBay L10n The eBay Localization team based in San Jose and Berlin (Dreilinden) Germany is responsible for providing high quality translation services and localization support for eBay Marketplaces, and adjacencies such as Kijiji (eBay Classifieds), Shopping.com, StubHub and others.

3 eBay Inc. confidential From humble beginnings Localization at eBay started in 1999 First site to be localized was Japan, followed by Germany, France and Italy. Today we have a dedicated staff of in-house linguists that support the following 9 languages: Canadian French Dutch, Flemish (BE) French, German, Italian, Polish Spanish and Traditional Chinese (HK) and as well as Language Specialist contractors for 9 additional European languages. The LS are managed by one LS manager in the US, and one in Europe. In the L10n team we also have Localization Engineers and Project Managers. 3

4 eBay Inc. confidential From humble beginnings We also facilitate access to dynamic content (released on so-called trains) for International Content Managers of English speaking sites (CA, UK, AU, SG and IN) for their language (spelling/terminology) corrections. We not only localize web content, but also content for off-line tools and printed material. Our fastest growing segment is Mobile. 4

5 eBay Inc. confidential eBay Mobile Currently we localize content for iPhone, Android, BlackBerry, iPad, Windows 7 and Mobile Web. We not only localize the content but we also run LQA (Language Quality Assurance) for all mobile products. In 2010 we had Global Mobile sales of $4 bill, $2bill came from international markets. 5

6 eBay Inc. confidential eBay Mobile: Example 6

7 eBay Inc. confidential eBay Mobile: Example 7

8 eBay Inc. confidential Expansion in Europe In 2009 we operated websites in 11 European markets (Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Switzerland, United Kingdom) Some of these sites are so-called mini-sites (Austria, Ireland and Switzerland and get the vast majority of their content from their respective main sites (Germany and UK). 8

9 eBay Inc. confidential Expansion: Example Europe – 2009 9

10 eBay Inc. confidential Expansion Example Europe – 2010/2011 In the fall of 2009 we started adding more sites to our European portfolio. Initially 6 new sites (Czech Republic, Denmark, Greece, Norway, Russia and Sweden) with Finland, Hungary and Portugal following in 2010. Out of these 9 countries, Russia is the fastest growing site (also offers a classifieds experience). We call this model eBay International Markets (EIM) 10

11 eBay Inc. confidential Expansion Example Europe: 2011 11

12 eBay Inc. confidential eBay around the globe Not all international eBay sites are localized by the L10n team. Some are written in the respective target language (i.e. South Korea, Turkey) and need no localization Some are localized by outside vendors (without review by the L10n team (i.e. Thailand, Vietnam) Some are run in co-operation with partners and the partners provide the content (i.e. China) 12

13 eBay Inc. confidential eBay around the globe: Examples 13

14 eBay Inc. confidential Future: Based on our current EIM model we might be expanding into other markets in the next couple of years Currently Africa and the Middle East are non-sited areas 14

15 eBay Inc. confidential New eBay sites in the future? 15 السوق الدولية השוק הבינלאומי

16 eBay Inc. confidential Tools Initially no translation tools! 2001 introduction of translation tools (Trados) 2003 introduction of Idiom WorldServer 2010/2011 First steps towards a new L10n Framework in order to simplify, streamline and improve the efficiency of our localization services. 16

17 eBay Inc. confidential 17 Our current translation throughput As a general rule, our translators translate between 1,500 to 2,000 words per day and review between 8,000 to 10,000 words per day. For our Asian languages, the throughput is slightly lower. These numbers vary by language and complexity. Additionally, we often recommend that a review step is completed in-house after our third-party supplier provides translations. This adds time to the and this must be added to the schedule.

18 eBay Inc. confidential Our current translation throughput Our average turnaround times for non-train projects are: 18 WordsTime 0 - 10024 hrs 100 – 5003 working days 500 - 10005 working days 1000 - 500010 working days

19 eBay Inc. confidential 2010 Numbers for some European sites: 2010 ANNUAL TOTALS:FRITDEESNLFLPLFRCAHK 2010 Total Translate544334482595452203682381157271169053165712317842160280 Total External503128446851410829651646138746148665146054199092144630 Total Internal4120635744413743073518525203881965811875015650 Total Review263949240144339216224875138046139480126305156786143836 Percent Reviewed48%50%75%33%88%83%76%49%90% 19

20 eBay Inc. confidential Our release model: When we began with localization in 1999 there was a lag of more than 8 sometimes 12 weeks between a core release (US) and an international release. Over the past couple of years we continuously decreased the lag and recently went to simship! We now use the simship model for all our “full” international sites. 20

21 eBay Inc. confidential Future: Our new Localization Framework approach: The Localization (L10n) Framework is a set of tools, services, and processes that streamline the submission of content for localization within eBay, ensuring the right level of quality in a cost-effective manner with the best TTM (time to market). At the core of the platform is the Translation (T9n) service, which acts as a conduit between submission channels and the L10n operations team. It allows for seamless exchange and processing of translation requests/responses. 21

22 eBay Inc. confidential Future: Our new Localization Framework approach: (continued) By creating custom drivers that integrate with the L10n Framework, developers can directly invoke the T9n service from within their applications to meet their translation requirements. The Localization Framework aims to support this mission with a set of interfaces, processes, SLAs (service level agreements) and multiple levels of QoS (Quality of Service), all of this backed up by the eBay L10N team dedicated to provide the highest quality of translation for their customers and the eBay community. 22

23 eBay Inc. confidential Questions and Answers? 23 lutz@ebay.com


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