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2014 Campaign Coordinator Workshop HEARTLAND CFC.

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Presentation on theme: "2014 Campaign Coordinator Workshop HEARTLAND CFC."— Presentation transcript:

1 2014 Campaign Coordinator Workshop HEARTLAND CFC

2  Campaign Basics  Discuss Special Events & FUNdraising Ideas  Cover CFC E-Technology  Learn Reporting & Forms  Discover Online Resources  Discuss 2014 Changes WORKSHOP OBJECTIVES

3 MISSION STATEMENT The mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all.

4 Offering a single guide, called the Charity Listing, and payroll deduction, the CFC brought the diversity of fundraising efforts under one efficient and fair umbrella. One campaign….Once a year. PURPOSE OF THE CFC

5  Only government-authorized means of solicitation to employees in the federal workplace - on behalf of charitable organizations  Most inclusive workplace giving campaign in the world  Currently over 100 campaigns nationwide & overseas  Over 24,000 nonprofit organizations worldwide  In 2013, nearly 800,000 federal, military and postal employees contributed $209.7 million  2014 is 54 TH anniversary of CFC!  More than $7 billion has been contributed since 1964 QUICK FACTS ABOUT THE CFC


7  The Combined Federal Campaign belongs to YOU  It is designed as a partnership between the employee, the Federal Government and the charitable organizations  It operates completely through direct donor choice CHOICE

8 National/International Organizations TYPES OF CHARITIES Local Federations (has member charities ) Local Independent Organizations

9 Multiple convenient ways to give: 1.One-time gifts (check/cash) 2.Payroll deduction (most popular) 3.Online giving (payroll deduction) Employee Express, myPay and CFC Nexus 4.Special Events/Fundraisers CONVENIENCE

10  All CFC-approved charities must meet specific criteria: 501c3, non-profit Audited Run by a Board of Directors And other considerations  Federal employees review all charities listed in the catalog  The CFC has a proven track record of efficiency and accuracy with charity reviews CREDIBILITY


12 CFC ORGANIZATION Loaned Executive Campaign Coordinator Canvasser Division Chair Loaned Executive Canvasser Campaign Coordinator Division Chair Campaign Coordinator Canvasser Local Federal Coordinating Committee (LFCC) Co-Chair (Management) Co-Chair (Labor) Division Chair Campaign Coordinator Loaned Executive Canvasser

13 Heartland CFC Local United Way Average Non-profit Overhead acceptable by Better Business Bureau (2012) CFC (Nat’l Average) The Heartland CFC is proud of its low fundraising cost

14 EMPATHIZE with your fellow employees during difficult times Attain 100% ASK rate for all agency employees CELEBRATE the Federal government’s charitable spirit by planning a campaign event with Agency Head support, especially charity speakers/displays Engage and educate younger employees (become donors) Host a CFC LUNCH & LEARN for your employees MAJOR 2014 CAMPAIGN STRATEGIES

15 REASONS FOR TURNOVER Financial Limitation Laid off/unemployed Medical expenses Workplace Change Changed jobs/retired Workplace campaign was discontinued Communications Gap No one asked me I did not get any information Proactive or Competitive Chose other charities Overhead is too high United Way Research – 2007 Public Poll and ACI Study

16 MAKE THE MOST OF YOUR DONATION Heartland Combined Federal Campaign 2013 Fundraising/Administrative Cost 7.15% Undesignated dollars raised in 2013 $200,404 Your Donation Has Impact: Example for 2013 Your amount pledge through CFC$ Undesignated Dollars for your charity (10.45%) Cost of Administration & Fundraising (7.15%) - $ Your total designated gift to your charty $206.60

17 COORDINATORS: GENERAL RESPONSIBILITIES  Plan special events & fundraisers within agency, including scheduling charity fairs & speakers  Turn in all pledge cards, cash/checks, special events donations, etc.  Maintain record of donations/pledges within agency (verify accuracy with LE)  Distribute donation gifts to employees  Thank all employees & volunteers  Distribute info/updates to employees (as provided by agency head, LE or CFC staff, as needed)  Refer to Page 8 of Coordinator’s Guide book

18 Both ~ Develop campaign objectives ~ Plan and implement campaign events ~ Disperse pledge cards Campaign Coordinators ~ Check paper pledge forms for accuracy ~ Fill out the campaign report envelopes/turn in donations ~ Submit reports and donations/pledges to your Loaned Executive Campaign Canvassers ~ Collect pledge cards ~ Discuss donating with all employees COORDINATORS / CANVASSERS

19  Materials are available online for you to train your Canvassers (Click on “Coordinators & Canvassers” tab and select CFC Canvassers link)  Your Loaned Executive is also available to assist you and can also provide you with a copy of the training presentation TRAINING CANVASSERS

20 CC GUIDE BOOK OVERVIEW Let’s look through your Guide Book…

21 Charity Listing Catalog 2014 Pledge Cards Coordinator Report Forms Report Envelopes Various Promotional Items and more… CAMPAIGN MATERIALS


23 Every 2014 Heartland-approved charity is listed in this Charity Catalog with the following information: 2014 CHARITY LISTING

24 NATIONAL TAXONOMY OF EXEMPT ENTITIES (NTEE) CLASSIFICATION SYSTEM A Arts, Culture, and Humanities B Education C Environment D Animal Related E Health Care F Mental Health & Crisis Intervention G Voluntary Health Associations & Medical Disciplines H Medical Research I Crime & Legal Related J Employment K Food, Agriculture & Nutrition L Housing & Shelter M Public Safety, Disaster Preparedness & Relief N Recreation & Sports O Youth Development P Human Services Q International, Foreign Affairs & National Security R Civil Rights, Social Action & Advocacy S Community Improvement & Capacity Building T Philanthropy, Voluntarism & Grantmaking Foundations U Science & Technology V Social Science W Public & Societal Benefit X Religion-Related Y Mutual & Membership Benefit Z Unknown






30 Please do not contact charities before completing form forms to:

31 Campaign Planning Documents:  FUNdraising & Events Planning Form  FUNdraising Event Ideas (detailed)  Checklist Sample Forms & Instructions  Campaign Report Form  Incentive Request Form (Community Supporter)  Speakers’ Bureau Request Form  Pledge Card  Online Donation Instructions Sample & Template documents:  Thank-You certificates  Sample letters, s & newsletters  Solicitation & Thank You Letters (to companies) ONLINE RESOURCES Speeches, Meetings and Rallies Online Catalog and Charity Search Engine Online Pledging Access Calendar of Events & Announcements Campaign Progress Posters Downloadable Pledge Form (PDF format) And so much more…

32 2014 INCENTIVE LEVELS EAGLE DONORS Donations of $1,000+ COMMUNITY INVESTORS Donations of $

33 (Achieving Campaign Excellence) Bronze Level 50% Participation $80 per capita Silver Level 66% Participation $100 per capita Gold Level 80% Participation $120 per capita Agencies achieving these levels will receive a framed certificate at the Awards Ceremony in January. ACE AWARDS

34  Caring for Community Award  Highest Percentage Growth  Highest Dollar Growth  Highest Average Gift For each agency size, based on number of employees: Less than 10, 10-49, , 500+  OPM CFC Hero Award (individuals) OTHER AWARDS



37 KEY CAMPAIGN DATES Loaned Executives’ Duties Begin August 25 Campaign Coordinator WorkshopsAugust 19 September 2 & 9 September 10 Campaign planning & Training August/September CFC Leadership Summit September 24 HEARTLAND CFC KICKOFFOctober 1 Campaign Events for your Agency(Set your dates) Loaned Executives available Sept-Dec. 5 HEARTLAND CFC ENDSNovember 21 Loaned Executives’ Final DayDecember 5 CFC Awards CeremonyJanuary 14, 2015 (tentative)




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