3 MISSION STATEMENTThe mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all.
4 Purpose of the CFCOffering a single guide, called the Charity Listing, and payroll deduction, the CFC brought the diversity of fundraising efforts under one efficient and fair umbrella. One campaign….Once a year.
5 QUICK FACTS ABOUT THE CFC Only government-authorized means of solicitation to employees in the federal workplace - on behalf of charitable organizationsMost inclusive workplace giving campaign in the worldCurrently over 100 campaigns nationwide & overseasOver 24,000 nonprofit organizations worldwideIn 2013, nearly 800,000 federal, military and postal employees contributed $209.7 million2014 is 54TH anniversary of CFC!More than $7 billion has been contributed since 1964
6 Choice Convenience Charities The three csChoiceConvenienceCharities
7 Choice The Combined Federal Campaign belongs to YOU It is designed as a partnership between the employee, the Federal Government and the charitable organizationsIt operates completely through direct donor choice
8 Types of charities Local Independent Organizations National/International OrganizationsLocalFederations (has member charities)
10 credibility All CFC-approved charities must meet specific criteria: 501c3, non-profitAuditedRun by a Board of DirectorsAnd other considerationsFederal employees review all charities listed in the catalogThe CFC has a proven track record of efficiency and accuracy with charity reviews
12 Local Federal Coordinating Committee (LFCC) CFC ORGANIZATIONLoaned ExecutiveCampaign CoordinatorCanvasserDivision ChairLocal Federal Coordinating Committee (LFCC)Co-Chair(Management)(Labor)
13 The Heartland CFC is proud of its low fundraising cost Update percentage….2012Local United WayCFC (Nat’l Average)Heartland CFCAverage Non-profitOverhead acceptable by Better Business Bureau (2012)
14 MAJOR 2014 CAMPAIGN STRATEGIES EMPATHIZE with your fellow employees during difficult timesAttain 100% ASK rate for all agency employeesCELEBRATE the Federal government’s charitable spirit by planning a campaign event with Agency Head support, especially charity speakers/displaysEngage and educate younger employees (become donors)Host a CFC LUNCH & LEARN for your employees
15 Reasons for Turnover Financial Limitation Laid off/unemployed Medical expensesWorkplace ChangeChanged jobs/retiredWorkplace campaign was discontinuedCommunications GapNo one asked meI did not get any informationProactive or CompetitiveChose other charitiesOverhead is too highStrong communications can have a real and powerful impact on churn.17% of our lost donors defected because it simply became less convenient to give – 54% because we did not ask them.United Way Research – 2007 Public Poll and ACI Study
16 MAKE THE MOST OF YOUR DONATION Your Donation Has Impact: Heartland Combined Federal Campaign2013 Fundraising/Administrative Cost %Undesignated dollars raised in $200,404Your Donation Has Impact:Example for 2013Your amount pledge through CFC $200.00Undesignated Dollars for your charity (10.45%)Cost of Administration & Fundraising (7.15%) $ 14.30Your total designated gift to your charty $206.60Update stats…
17 COORDINATORS: GENERAL RESPONSIBILITIES Plan special events & fundraisers within agency, including scheduling charity fairs & speakersTurn in all pledge cards, cash/checks, special events donations, etc.Maintain record of donations/pledges within agency (verify accuracy with LE)Distribute donation gifts to employeesThank all employees & volunteersDistribute info/updates to employees (as provided by agency head, LE or CFC staff, as needed)Refer to Page 8 of Coordinator’s Guide book
18 Coordinators / canvassers Both~ Develop campaign objectives~ Plan and implement campaign events~ Disperse pledge cardsCampaign Coordinators~ Check paper pledge forms for accuracy~ Fill out the campaign report envelopes/turn in donations~ Submit reports and donations/pledges to your Loaned ExecutiveCampaign Canvassers~ Collect pledge cards~ Discuss donating with all employees
19 TRAINING CanvassersMaterials are available online for you to train your Canvassers (Click on “Coordinators & Canvassers” tab and select CFC Canvassers link)Your Loaned Executive is also available to assist you and can also provide you with a copy of the training presentation
20 CC GUIDE BOOK OverviewLet’s look through your Guide Book…
21 Charity Listing Catalog 2014 Pledge Cards Coordinator Report Forms CAMPAIGN MATERIALSCharity Listing Catalog2014 Pledge CardsCoordinator Report FormsReport EnvelopesVarious Promotional Itemsand more…1 catalog per 4 employeesNo more than 100 pledge cards per envelope
30 Please do not contact charities before completing form forms to:
31 ONLINE RESOURCES www.heartlandcfc.org Speeches, Meetings and RalliesOnline Catalog and Charity Search EngineOnline Pledging AccessCalendar of Events & AnnouncementsCampaign ProgressPostersDownloadable Pledge Form (PDF format)And so much more…Campaign Planning Documents:FUNdraising & Events Planning FormFUNdraising Event Ideas (detailed)ChecklistSample Forms & InstructionsCampaign Report FormIncentive Request Form (Community Supporter)Speakers’ Bureau Request FormPledge CardOnline Donation InstructionsSample & Template documents:Thank-You certificatesSample letters, s & newslettersSolicitation & Thank You Letters (to companies)
32 The Eagles have returned! 2014 INCENTIVE LEVELSThe Eagles have returned!EAGLE DONORS Donations of $1,000+COMMUNITY INVESTORSDonations of $
33 (Achieving Campaign Excellence) ACE Awards(Achieving Campaign Excellence)Bronze Level50% Participation $80 per capitaSilver Level66% Participation $100 per capitaGold Level80% Participation $120 per capitaAgencies achieving these levels will receive a framed certificate at the Awards Ceremony in January.
34 Caring for Community Award Highest Percentage Growth OTHER AWARDSCaring for Community AwardHighest Percentage GrowthHighest Dollar GrowthHighest Average GiftFor each agency size, based on number of employees:Less than 10, 10-49, , 500+OPM CFC Hero Award (individuals)
35 John f. Kennedy award For each agency size category: 2013 Recipients: USDA - Beacon Complex, DOL - Employee Benefits Security Administration (EBSA), DOT - Federal Transit Administration, HHS - Federal Occupational Health (FOH)For each agency size category:Less than 10 employees, 10-49, , 500+
36 NEW IN 2014 COMMUNITY SERVICE VOLUNTEER RECOGNITION
37 KEY Campaign DatesLoaned Executives’ Duties Begin August 25 Campaign Coordinator Workshops August 19 September 2 & 9 September 10 Campaign planning & Training August/September CFC Leadership Summit September 24 HEARTLAND CFC KICKOFF October 1 Campaign Events for your Agency (Set your dates) Loaned Executives available Sept-Dec. 5 HEARTLAND CFC ENDS November 21 Loaned Executives’ Final Day December 5 CFC Awards Ceremony January 14, 2015 (tentative)
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