Presentation on theme: "The Creative Process of retailing… Consumer + Product + Environment =RETAIL."— Presentation transcript:
The Creative Process of retailing… Consumer + Product + Environment =RETAIL
The creative process of retailing “How the customer interacts with advertising, displays, store environment, merchandise presentation and mix, service style, communications- even the way you process the sale”
The art of merchandising……. Is commercial creativity! The art of merchandising……. Is commercial creativity!
Merchandising is about creating an environment …..and this environment we create will affect: The enjoyment of the experience The time spent browsing,exploring and getting ideas
What do Retailers Sell? Retailers sell; Emotion Imagination And Fun!
LOOK AT ME…..
Australian Stores Half of the customers in our stores rely on merchandising to sell to them!
Store Atmosphere Perception Environment Education Enjoyment Ideas