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High Impact Marketing on a Small Budget Michelle West, Chamber Speak

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Presentation on theme: "High Impact Marketing on a Small Budget Michelle West, Chamber Speak"— Presentation transcript:

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2 High Impact Marketing on a Small Budget Michelle West, Chamber Speak

3 High Impact Marketing on a Small Budget  Know what things cost  Cash  Human Power First & Foremost….

4 High Impact Marketing on a Small Budget  Communications Plan First & Foremost….

5 High Impact Marketing on a Small Budget #1 Social Media

6 High Impact Marketing on a Small Budget Social Media  Exclusive Campaigns

7 High Impact Marketing on a Small Budget Social Media Exclusive Campaigns Throwback Thursday!

8 High Impact Marketing on a Small Budget Social Media Exclusive Campaigns  Cost – Your Time  Payoff – Regular Go-To for Content  Generates engagement

9 High Impact Marketing on a Small Budget #2 Thought Leadership

10 High Impact Marketing on a Small Budget Thought Leadership  Staff as experts

11 High Impact Marketing on a Small Budget Thought Leadership  Staff as experts  Take your show on the road

12 High Impact Marketing on a Small Budget Thought Leadership  Staff as experts  Take your show on the road  Content Marketing

13 High Impact Marketing on a Small Budget Thought Leadership  Staff as experts  Take your show on the road  Content Marketing  Build your chamber brand

14 High Impact Marketing on a Small Budget #3 Earned Media

15 High Impact Marketing on a Small Budget Earned Media  Relationship Building

16 High Impact Marketing on a Small Budget Earned Media  Relationship Building  Be a source

17 High Impact Marketing on a Small Budget Earned Media  Relationship Building  Be a source  Find the hook

18 High Impact Marketing on a Small Budget Earned Media  Relationship Building  Be a source  Find the hook  Find the human element (Tell them a story)

19 High Impact Marketing on a Small Budget #4 Testimonials – Your Way

20 High Impact Marketing on a Small Budget #5 OUT: Membership Plaques

21 High Impact Marketing on a Small Budget OUT: Membership Plaques IN: Window Clings And e-Plaques

22 High Impact Marketing on a Small Budget #6 OUT: New member orientation

23 High Impact Marketing on a Small Budget OUT: New member orientation IN: Membership 101

24 High Impact Marketing on a Small Budget #7 Public Service Announcements & Media Partnerships

25 High Impact Marketing on a Small Budget Public Service Announcements & Media Partnerships

26 High Impact Marketing on a Small Budget #8 Video

27 High Impact Marketing on a Small Budget Video What you need:  The right equipment  Basic skills  Storytelling

28 High Impact Marketing on a Small Budget Video Springfield Area Chamber of Commerce: Why Sponsor a Business After Hours?

29 High Impact Marketing on a Small Budget Video Equipment:  A Smart Phone  Something to hold the camera straight and steady  $15 or less of editing software  Way to store your files  Way to serve your videos

30 High Impact Marketing on a Small Budget Video Equipment (Extras):  Microphone  Lens cleaning cloth  Portable light

31 High Impact Marketing on a Small Budget Video Skills/Technique:  Hold the phone horizontally  Clean your lens

32 High Impact Marketing on a Small Budget Video Skills/Technique:  Interviews – used as soundbites  B-roll (aka cover visuals, cutaways)

33 High Impact Marketing on a Small Budget Video Interviews:  Lighting  Put yourself between the light and the camera  Use your business card holder or a tripod

34 High Impact Marketing on a Small Budget Interview Setup

35 High Impact Marketing on a Small Budget Looking room

36 High Impact Marketing on a Small Budget Video Interviews:  Roll ‘em!  Ask questions, don’t script answers  Plan ahead, 3-4 questions should do it

37 High Impact Marketing on a Small Budget Video B-roll:  Wide – medium – tight  No zooming in  Record – stop - record

38 High Impact Marketing on a Small Budget Video Storytelling:  Beginning  Middle  End

39 High Impact Marketing on a Small Budget Video Chamber of Commerce Mountain View: Why I am a Member

40 High Impact Marketing on a Small Budget Video Storytelling:  Story comes from the interview  Let your members tell your story

41 High Impact Marketing on a Small Budget Video Storytelling:  Editing – work with the interview first  Wide – Medium – Tight  Take style tips from the pros  Cover visuals for storytelling and to patch the jump cuts

42 High Impact Marketing on a Small Budget Video Nixa Area Chamber of Commerce: Ribbon Cutting

43 High Impact Marketing on a Small Budget Video – Etc.  2:00 or less  Post-edit, keep a finished version  Don’t violate copyright law  Video releases

44 High Impact Marketing on a Small Budget Video – Content Ideas  Sponsor Development  Year in Review (annual report)  Program profiles  Testimonials  Networking tips  Meet the staff  Business spotlights  Event re-cap with sponsor thank you

45 High Impact Marketing on a Small Budget Win Stuff! Video Accessory Kit – Microphone, Tripod and light Tweet this – Enter Me! #ACCE2014

46 High Impact Marketing on a Small Budget Michelle West, Chamber Speak


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