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WEST GEAUGA LOCAL SCHOOLS Winter 2012 Survey. Survey Background Overarching Objective: Develop and implement a communications strategy that results in.

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Presentation on theme: "WEST GEAUGA LOCAL SCHOOLS Winter 2012 Survey. Survey Background Overarching Objective: Develop and implement a communications strategy that results in."— Presentation transcript:

1 WEST GEAUGA LOCAL SCHOOLS Winter 2012 Survey

2 Survey Background Overarching Objective: Develop and implement a communications strategy that results in greater awareness and understanding of issues/information impacting the school district among target constituents Survey Objective: Establish a baseline metric to gauge parent/community: awareness of issues currently impacting the school district view on school district priorities Identify preferred channels and frequency of communications

3 Constituents Surveyed Parents > of current/former West Geauga students Parents > of current/former students attending private school or home schooled Local residents/community members

4 Response Rate Survey was sent directly to 1,942 addresses > 451 responses generated (23.2%) Inbound link to survey from outside sources including ads, news articles, etc. > 105 responses Total > 556 survey responses

5 Demographics Parents of children currently attending WG schools were main responders Good mix of parent representation from all schools 27.5% of parent respondents are WG alumni 84.4% would recommend the WG school district to other families 64% have lived in the school district for over 10 years 91% of respondents are registered voters

6 Overarching Themes Constituent education/information administrative issues/financial transparency/accountability Frequent/transparent communications what is being/has been done by the school board and administration promote successes that unite/energize the community Building trust quality of education is first and foremost

7 General Findings Validates the need for proactive and consistent flow of communications – school district needs to be the primary source of providing/driving information to parents/community Honest and straightforward messaging from the School Board Create environment that fosters parent/community engagement Reduce/avoid past perception issues and inaccurate information

8 58.6% 8.3% 33.1%

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12 6.8% 19.8% 15.6% 57.7%

13 Recommendations “Call to Action” Proactive steps for taking survey feedback and moving our efforts forward.

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16 School Board – Next Steps: Develop integrated communications strategy Align with current Board priorities Overarching district information Complete due diligence: External best practices New/existing communication channels/vehicles Implement/maintain communications plan and distribution schedule

17 School Board – Next Steps (continued) As new channels/communications efforts are implemented, solicit ongoing feedback from parents/community through principals, teachers, PTO, etc. Continue to build on the established benchmark, conduct another parent/community opinion survey towards end of 2012

18 WEST GEAUGA LOCAL SCHOOLS Q&A


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