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GateHouse Media New England/Wicked Local & Propel Marketing.

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Presentation on theme: "GateHouse Media New England/Wicked Local & Propel Marketing."— Presentation transcript:

1 GateHouse Media New England/Wicked Local & Propel Marketing

2 Agenda Welcome and overview Product comparison: Today vs. Tomorrow – Search – Google+ Local and Yahoo Local claimed profiles Mobile Marketing dashboard Fulfillment process Q&A

3 Overview Discuss initial services that may be appropriate for new customers Compare existing services to Propel offerings Timing – answer any new questions this week with new customer processing starting 6/18. Additional products and services to be introduced during upcoming training session Adding to existing portfolio – not a complete replacement

4 PropelLOCAL Create and claim Google+ Local and Yahoo Local profiles Add business info, keywords, categories, photos, videos, links, etc. Monthly optimization with status updates, offers, photo/video updates, facilitate public review responses PropelLOCAL: Use existing website if available for SEO benefits PropelLOCAL+ If customer does not have a website, the product includes a one-page microsite with call tracking, analytics and SEO-friendly URL. (See later slides for example pages.) Reporting: Impressions, clicks, actions Near instant access to call recording data with marketing dashboard

5 PropelLOCAL & PropelLIST Included with the PropelLOCAL packages is business listing distribution through PropelLIST We will submit detailed business information to the top three database aggregators Acxiom, Dun & Bradstreet and InfoGroup. (Information clearinghouses from whom numerous directories across the web pull their business information.) Additionally, we will create 15 quick listings on sites like Foursquare, Yelp, Insider Pages, CitySearch, Angie’s List and Merchant’s Circle. Listing accuracy and wide distribution increases a business’ visibility and therefore improves their local SEO rankings.

6 PropelLOCAL Once all materials are received for building the profiles and listing submissions, they will be built within 3 business days, pending verification. Propel Client Services Managers are available to call customers to collect data and gather information. – Call welcoming the business to the product – Requesting PIN verification – Collect detailed business info needed for building the profiles – Facilitate gathering of photos, videos, links, etc. Google requires verification by PIN number via phone or mail. – If a company is new to Google, they will be mailed a postcard to their business address with a PIN number to verify they own the business. – An existing listing will be called at their business phone and given a PIN number via an automated message. – The PIN number will then need to be provided to Propel for completion of verification. Yahoo Local goes through its own review process for profiles which takes between 15-20 business days. PRICING: $120 setup fee; $120/month; additional $199/setup and $199 one-time fee for microsite

7 PropelLOCAL




11 WickedLocal Blast Create and claim Google+ Local profiles Add business info, keywords, categories, photos, videos, links, etc. Multi-page microsite creation with call tracking and analytics, SEO-tailored URL Conversion tracking Reporting: Impressions, clicks, actions Welcome call for information gathering

12 PropelSEARCH Search Marketing (PPC) campaigns on Google and Yahoo/Bing as necessary Pre-sale budget provided with Prominent, Competitive and Representative tiers Unique local or toll-free tracking number included, unless otherwise noted Site proxy rewrite included with similar URL unless otherwise noted Near instant access to call recording data with marketing dashboard Contact form details (name, email address, comments, etc.) captured upon submission Daily campaign optimization Unlimited amount of keywords and ad groups Customer dashboard for reporting and leads Local campaign managers, all individually Google AdWords certified

13 PropelSEARCH Budget turnaround time: 3 business days Campaign build: 3 business days All requests and fulfillment orders captured and archived in one portal Propel Client Services and Search Marketing teams handle incoming budget requests, campaign creation, optimization and communication PRICING: Current pricing

14 WL Search Marketing (PPC) Search Marketing (PPC) campaigns on Google Pre-sale budget provided with Good, Better and Best tiers Local or toll-free call tracking number add-on Proxy site (tru.m … URL) add-on Monthly campaign optimization Limited amount of keywords and ad groups Customer admin for reporting and calls Out-of-state campaign managers

15 PropelWEB: Five-page mobile site 57% of users say they won’t recommend a business with a poorly-designed mobile site 40% have turned to a competitor’s site after a bad mobile experience 95% of smartphone users have searched for local info – 90% of these users took action within 24 hours – 61% called a local business after searching – 59% visited in person Google’s Mobile Playbook, 2012

16 PropelWEB: Five-page mobile site Design and development of a mobile-optimized site using customer’s existing desktop site – Up to 5 pages of content – Choose from multiple designs – Photos for use within pages – Logo – Click-to-call and email functionality – Photo gallery (up to 20 photos) – Maps for multiple locations – Contact information – YouTube video – Social media integration – Google Analytics with dashboard access

17 PropelWEB: Five-page mobile site Customer will need to provide access to existing website’s domain provider, i.e. GoDaddy, NameCheap, etc. This would include a username and password. Customer can expect a proof of their mobile site within 5 business days after receipt of required materials. (Domain info, intake forms, etc.) After one round of feedback/changes, pending final approval, the mobile site will be live within 2 business days. PRICING: $100 setup; $180/year




21 PropelDASHBOARD We will create a WickedLocal-branded customer dashboard giving you and your client access to detailed data related to search marketing, call tracking and site analytics. Reps will have access to all of their customer’s data via an admin view. – Search: Impressions, clicks, top keywords over time – Calls: Listen to all phone calls from start of campaign, add detailed customer information (“CRM lite”) grade phone calls, export and import leads. – Analytics: We can pull in your customer’s existing site analytics if they have a Google Analytics account they want to provide. This section would also include mobile traffic from the PropelMOBILE product.




25 How to order products We are providing a GHMNE/WickedLocal-branded partner portal to facilitate all product-related orders. The portal is a version of SalesForce so it follows the Account > Opportunity model. Activities include: – Search budgets – Ordering search campaigns with call tracking – Mobile site orders – Google+ Local and Yahoo Local profile creation orders – Dashboard Tasks can be created for general inquiries or requested changes post- launch. Communication between Propel’s Client Services and Search team can be captured and archived within the Notes sections. Attachments such as forms, content, photos, etc. can be uploaded to the Opportunity. Detailed step-by-step documentation outlining how to fulfill each product has been provided.


27 SUMMARY PropelSEARCH – 3 business days for initial budget – 3 business days for campaign build and go-live PropelLOCAL – 3 business days after materials received – 5 business days for design proof of a one-page website if necessary – Customer can provide feedback within 5 business days until go-live PropelMOBILE – 5 business days for a working proof – 2 business days after feedback round/final approval for go-live PropelDASHBOARD – Login created for rep and customer at launch of products and credentials provided via Partner Portal

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